The article sites a report from TDG Research, 'A Primary Profile of Cord Cutters and Cord Nevers', that found today, 87% of broadband households currently subscribe to a pay-TV service, a decline of almost five percentage points since 2010 but nonetheless a very strong indicator of the grip that pay-TV has an US households.
That being said, a growing number of broadband subscribers are now doing without pay-TV services altogether, having either “cut the cord” or never signed up to begin with in the first place.
Who are these 'Cord Nevers?" According to Jim Flynn, president of Massachusetts-based Overlook TV:
'They’re in their early 20s, just out of college, and for them, paying $100 or $200 a month for cable TV is just not an option. And they don’t feel bad about it. They’re part of this millennial generation who are perfectly happy getting all their video over the Internet.'
But then, other experts say this 'Millennial 'Cord Nevers' are destroying the TV and Cable TV business' conversation is a bunch of nonsense. What do you think?
Speaking of the Internet, Millennials and TV, here are some stats:
Internet & TV
In the US, the rise of the internet as a frequent source of entertainment is most dramatic in the 18-34 group, rising from 27 percent in 2009 to 42 percent in 2010.
In the US, 32 percent of 18-54 year olds look most frequently to the web for entertainment (compared with 58 percent watching TV).
The internet also ranked second in the UK, with 30 percent turning to the web most frequently, compared with 57 percent watching TV.
When Nancy Lublin, CEO of the teen social change organization DoSomething.org, started texting teenagers to help with her social advocacy organization, what she found was shocking -- they started texting back about their own problems, from bullying to depression to abuse.
Last year, Nancy and DoSomething.org started using text messaging to market these campaigns. They text over 250,000 teens a week. And have found texting to be 11x more effective than email.
DoSomething.org is a charity that runs national campaigns impacting causes teens care about. For example, Teens for Jeans collected more than 1mil pairs of jeans for homeless youth. Give a Spit registered 15,000 new donors for the bone marrow registry--and has already saved 8 lives!
Her new project is a text-only crisis line, and the results might be even more important than she expected.
Take 5 minutes and watch this video. It will literally change the way you look at texting.
Here's How To Help
As a startup subsidiary of DoSomething.org, Nancy and her team be able to leverage both the technological ability and experience from DoSomething.org to help launch the Crisis Text Line.
The Crisis Text Line will use text messaging to connect teens with support and resources. The goal is to create a national (and ultimately international) infrastructure to ensure that teens can use SMS to get help 24/7.
By donating to this project, you will help that teen who is being bullied and feels they have no whereto go. You will help the teen who is being sexually abused at home or the teen who has struggled with depression and is feeling suicidal. Your dollars could literally save lives.
The heroes team up to defeat the villain Mole Man and his evil army, all the while learning important financial skills. The action-packed comic features a budgeting worksheet, finance terms and more. There's even a free lesson plan on financial literacy for teachers.
The comic bookis being released around the world and is available in Arabic, Bahasa Indonesia, Chinese, English, French, Portuguese, Russian and Spanish.
Avengers: Saving The Day was created by Marvel storytellers, including veteran writer James Asmus (Generation Hope), and was designed by Andrea Di Vito (Avengers Academy).
A new online survey conducted by the website ParentPort reveals that, of those parents surveyed whose children watch films at home, 40% had allowed their children to watch a film classified above their age.
The survey of 1,800 respondents from the UK’s two largest online parenting communities –Mumsnet and Netmums – reveals the challenges and pressures parents face when it comes to keeping the media their children see age-appropriate.
Of those parents surveyed whose children play video games, a quarter (25%) had allowed their children to play games classified above their age.
Furthermore, 16% of parents surveyed said they had bought their children a device or gadget – such as a games console or MP3 player – which they themselves did not fully understand how to use.
However, the parents surveyed did not just give into their children’s appetite for the media – many also closely supervise what their children see and use.
In fact, 82% of the parents surveyed claimed they always know what films and television programmes their children watch, and 77% said they always or usually know what websites their children visit.
Meanwhile, the survey also uncovers parents’ boundaries when it comes to media, with one in eight of the parents surveyed reporting concern that Christmas presents their child had received were inappropriate for their age.
Some reported being worried their youngsters would have unsupervised access to the internet through smartphones and laptops given as gifts. Others cited well-meaning friends and family overstepping the mark – with examples of pre-teens unwrapping presents of 18-rated video games, and under-tens receiving 12-rated DVDs.
Overall, the parents surveyed recognised the contribution the media makes to their children’s lives. Over half (52%) of the parents surveyed thought films and DVDs generally played a positive role in their children’s lives. Forty-nine per cent cited television as also having a positive effect, and 48% believed the internet also made a good contribution to their children’s lives. (via)
That's been the prediction for a while now, born of numbers showing that fewer than one in 10 teens were using Twitter early on.
But then their parents, grandparents, neighbors, parents' friends and anyone in-between started friending them on Facebook, the social networking site of choice for many – and a curious thing began to happen.
Suddenly, their space wasn't just theirs anymore. So more young people have started shifting to Twitter, almost hiding in plain sight.
"I love twitter, it's the only thing I have to myself ... cause my parents don't have one," Britteny Praznik, a 17-year-old who lives outside Milwaukee, gleefully tweeted recently.
"Facebook is like shouting into a crowd. Twitter is like speaking into a room."
While she still has a Facebook account, she joined Twitter last summer, after more people at her high school did the same. "It just sort of caught on," she says.
Teens tout the ease of use and the ability to send the equivalent of a text message to a circle of friends, often a smaller one than they have on crowded Facebook accounts.
They can have multiple accounts and don't have to use their real names. They also can follow their favorite celebrities and, for those interested in doing so, use Twitter as a soapbox.
A national survey of 1,100 girls conducted by the Girl Scout Research Institute, Real to Me: Girls and Reality TV, found that tween and teen girls who regularly view reality TV accept and expect a higher level of drama, aggression, and bullying in their own lives, and measure their worth primarily by their physical appearance.
The authors of the report found that only 53% of 11- to 13-year-old and 8% of 14- to 17-year-old girls say that their parents regularly monitor what they watch.
Despite parental limitations and concerns, most girls watch reality TV, and almost half watch it regularly. Fully 41% of girls say their parents don’t approve of them watching reality TV but 71% do it anyway.
As the report points out, there are many positive lessons for girls to learn from these shows, but it requires parents to sit down with their tweens and teens look for teachable moments.
Among the findings:
68 percent of girls agree that reality shows "make me think I can achieve anything in life"
48 percent that they "help me realize there are people out there like me."
Seventy-five percent of girls say that reality TV depicts people with different backgrounds and beliefs.
The Girl Scout Institute has put together a great reality TV handout for parents to help them get the conversation started. And it wouldn't hurt to have your son's involved in the conversation as well.
The big take away here is that parents need to be more involved and aware of the media--TV, web and social--that their kids (both girls and boys) are consuming on a daily basis. Our culture is saturated with media and it's up to parents, now more than ever, to be monitor message embeded in the content their kids are consuming.
While there are some flaws with the study, there's no doubt in the age of Tweets, Pokes, Tumblr, Google +ing and YouTube, it's harder than ever to focus on just one thing. That's where this handy flow chart comes in.
According to the creator, this infographic will help you managing your (head) space, clear distractions and help you do one thing at a time. Now turn off Sponge Bob and take time to reflect and review.
'In New York City, a very disproportionate number (up to 40 percent), of homeless youth identify as L.G.B.T.
Even more disturbing are reports that these young people often face discrimination and at times physical assault in some of the very places they have to for help. This is shocking and inexcusable!' — Cyndi Lauper
Cindy is one of several celebrities and corporations who are using their star power to shine a focus on the issue of homeless youth. I've previously blogged about Lady Gaga and Virgin Mobile partnership on the Re*Generation project to raise awareness and donations for services that work with homeless teens.
Researchers at UCLA Children’s Digital Media Center have conducted a study that looked at the most popular TV programming for kids 9 to twelve between 1967 and 2007 to look for changes in the values that the shows promote.
The results, for anyone who's watched TV lately, shouldn't be too shocking.
The authors conclusion? The study found that in the 1960's the the value of community and kindness were the primary message of programming for 9-11 year olds. In one decade, from 1997 to 2007, fame leapt from #15 to #1 in importance, out of a list of 16 values.
“Preteens are at the age when they want to be popular and liked just like the famous teenagers they see on TV and the Internet. With Internet celebrities and reality TV stars everywhere, the pathway for nearly anyone to become famous, without a connection to hard work and skill, may seem easier than ever.”
Before we start placing the blame at the feet of Hannah Montana, Justin Bieber, Selena Gomez or other tween stars, it should be noted that not a single tween was surveyed for this study. Instead, they interviewed adults who grew up during the particular decades included in the study.
Moreover, they also discuss--and this is important--how kids today are more attuned to values such as fame than kids in the 1970s and 1980s. The bottom line?
Parents need to do some co-watching of shows that are aimed at the pre-teen (and teen!) demographic to see what values are being conveyed. Talk to your kids. Ask them what they are thinking so you can help steer them toward more grounded and realistic outlook on life.