This is GENIUS. This is how you do fan marketing---build relationships, treat fans like friends, empower influencers to spread the word, support your brand ambassadors and, oh--bake them cookies.
No literally, Taylor made cookies for her fans. (Hopefully, she will post the recipe for those chocolate chip coconut cookies on her tumblr.)
Her whole approach to marketing her new album has put the fans first. From her album launch party on Yahoo!, to the Secret Sessions, embrace of tumblr and even her Olivia Benson-dietCoke-kitten video has been geared to engage and celebrate her fans and reward their loyalty.
Taylor Swift, marketing genius.