Derek E. Baird :: Barking Robot

Infographic: What Different Generations Do Online

via pewinternet.org

The primary adult data in this report come from a Pew Internet Project survey conducted from April 29 to May 30, 2010.

For more information on these and other surveys cited in this report, including survey dates of all activities cited, please see the Methodology section at the end of the "Generations 2010" report.

Always Connected: The new digitial media habits of young children

Today’s parents, academics, policymakers and practitioners are scrambling to keep up with the rapid expansion of media use by children and youth for ever-larger portions of their waking hours.

This report by Sesame Workshop and the Joan Ganz Cooney Center takes a fresh look at data emerging from studies undertaken by Sesame Workshop, independent scholars, foundations, and market researchers on the media habits of young children, who are often overlooked in the public discourse that focuses on tweens.

The report reviews seven recent studies about young children and their ownership and use of media. By focusing on very young children and analyzing multiple studies over time, the report arrives at a new, balanced portrait of children’s media habits.

Always Connected was written by Aviva Lucas Gutnick, Michael Robb, Lori Takeuchi and Jennifer Kotler.

Always Connected: The new digitial media habits of young children

Trend Watch: Teen Girl Communication and Social Media Use

Kristen Purcell presents Pew Internet findings on teen communication trends and social network site use as part of a joint research project with the Girl Scout Research Institute.

The research report also features findings from the Girl Scout Research Institute's latest study of social network site use among teen girls.

Pew Internet/Girl Scout Joint Webinar on Social Media

View more presentations from Pew Research Center’s Internet & American Life Project.

Infographic: The U.S. Media Universe

From smartphones to 3D televisions, The Nielsen Company provides a view of the device usage and audiences in the U.S. For more, download Nielsen’s State of the Media – U.S. Audiences and Devices report (pdf).

view large | via blog.nielsen.com

Weekly Wrap: China, Social Media & Chinese Youth Trends

I've been doing some research on Chinese youth culture and their use of technology, mobile phones & social networking for a book chapter I'm working on and thought I'd share some of my research.

The following sites and articles have provided me with a pretty good insight into what it means to be a Chinese Millennial.

China's Top 4 Social Networks: There is no single dominant network, no Facebook for all of China. The actual Facebook.com is blocked by government censors (Chinese sites all obediently and quickly remove “objectionable” content). No single social network will conquer the China market in the immediate future, least of all a foreign one. [China Social Games]

Digital Confucius Introduces Chinese Students to Liberal Arts at Yale and Beyond: Hundreds of thousands of young Chinese are joining a new craze: auditing American university courses available online. Of most interest: topics like happiness and justice. [CS Monitor]

China's New Culture of Cool: China’s 1.3 billion citizens—particularly the 640 million who are under age 30—are becoming a world force. However, China is not a monolithic culture.

Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining regional styles with elements borrowed from foreign cultures.

And, it is evolving at a remarkable pace. To succeed in this dynamic emerging market, smart businesses need to understand its driving influences—especially its urban youth. [Cheskin Added Value]

Mobile Youth Trends | China 2010: The Mobile Youth Trends China 2010 Report provides marketing and product managers an overview of both the quantitative and qualitative state of play with young mobile customers (aged 5-29). [MobileYouth]

China Internet Status Report 2010: The latest report on China Internet is ready, which is based on CNNIC data. [China Internet Watch]

China Internet Network Information Center: China Internet Network Information Center (CNNIC), the state network information center of China, was founded as a non-profit organization on Jun. 3rd 1997.

Enovate: In short, we’re a Shanghai-based insights and design agency. We combine on-the-ground research and an experienced strategy team, to arrive at innovative solutions to China’s youth market. We work with a wide range of client to build meaningful relationships with Chinese youth.

A Look at China's 240 million mobile youth: China’s legion of 240 million mobile owners under 30 yrs old has a significant bearing on the shape of the mobile phone industry and we’re fortunate to have Jesse Hu in the region to do our on-the-street research for us down in Shenzhen city. [Mobile Youth]

Infographic: Social Media Equivalents in China

Image Credit: Enovate

Trend Watch: China's 'Angry Youth' Movement

The transcript of Kai-Fu Lee's keynote on China's 'Angry Youth' at The Brookings Institution is a fascinating read full of insight and observations of Chinese youth made by someone with the experience and knowledge to do so.

Dr. Lee was the founder of China-based Microsoft Research Asia and was the founding president of Google China. Kai-Fu Lee, is a household name in China, has written three best selling books and all them aim to help people understand, educate or mentor China's young people.

According to Dr. Lee China’s "angry youth," or fenqing, present a challenging phenomenon to both China and the outside world. These young men and women often use the Internet and other channels of political discourse to publicly express their critical views.

Earlier this year Accenture released a report that found young Chinese (14-27 years old) spend an average of 34 hours each week using real-time communications and social media/networking tools. At 34 hours a week, that number is almost triple the average of the other 12 countries profiled in the report.

So who exactly are China's "angry youth?" According to Kai-Fu Lee:

"So when we talk about angry youth, I think we're talking about post-80's, people born after 1980, that they had access to the internet, and that they often use it to vent their frustrations and that frustration often comes from either their patriotism or their desire to seek that which is righteous, fair, true and transparent.

They care about social issues. They're concerned and they feel that they need to be outspoken to have their voices heard, and they often use the internet to gain knowledge and to have their voice heard.

...when we talk about angry youth, I really don't want to think about this as a very negative term because I think if we think deeply about what angry youth are about, this is people who are young people who have access to information, who have a sense of social repsonsiblity, who have their sense of right and wrong--they are not always right--but they have a sense of right and wrong.

Their hyper-nationalistic and often anti-Western sentiments, which first emerged in the late 1990s and are widely disseminated today, stand in sharp contrast to a generation of Chinese youth just 20 years ago.

What gives rise to the frustrations of China’s "angry youth?" How representative of China’s youth are fenqing? What implications does their existence have for the country’s political trajectory? How will the growing influence of China’s "angry youth" impact China’s foreign policy in years to come?

This keynote aims to both answer these questions as well as educate Westerners on the emerging trends among Chinese youth.

China's 'Angry Youth' Movement

 

Related: Barking Robot@Tumblr > China's Top Social Networks

Infographic: How Mobile Phones Are Changing Social Media

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Click image to view large | via www.flowtown.com

LG Launches Text Ed with 'Glee' Star Jane Lynch

The LG Text Ed program, which was launched in early 2010, offers parents a number of articles, tips, videos and other content so they can educate themselves on the dangers of mobile phone misuse, employ strategies to help protect their children from potential problems, and discover how they might be modeling their children’s mobile phone behavior.

In a study conducted by the Pew Research Center, presented during the Federal Communication Commission’s recent Generation Mobile Forum, 40 percent of teens said they’ve been in a car when the driver used a cell phone in a way that put themselves or others in danger.

LG Text Ed with Jane Lynch

Bringing her trademark intensity and flair to the LG Text Ed campaign, award-winning actress Jane Lynch is working with LG Mobile Phones to raise awareness about risky mobile phone behavior.

In a series of comedic vignettes, which can be viewed on www.LGTextEd.com, Lynch tackles issues such as sexting, texting while driving, mobile bullying, and other questionable teen behaviors. 

At the end of each video, Lynch directs parents to LGTextEd.com where they can find professional advice and guidance to help promote safe and responsible mobile usage among their text- and tech-savvy families.

In the texting while driving video, Lynch confronts a classroom of parents about their own texting and driving bad habits and urges parents to model good behavior for their children.

Using humor to get to the heart of the issue, Lynch helps parents help themselves by putting the phone away in the car and encouraging their kids to do the same.

Parents can find additional information on the LG Text Ed initiative and mobile phone misuse (mobile bullying, sexting) by visiting www.lgtexted.com. You can also connect with LG Text Ed on Facebook.

 

Related: 'No Phone Zone' Lesson Plan: Teaching Teens the Dangers of Texting & Driving

Trend Watch: Election 2010, Youth & Mobile Politics

In a post-election nationwide survey of adults, the Pew Research Center’s Internet & American Life Project found that 82% of adults have cell phones.

Of those cell owners, 71% use their phone for texting and 39% use the phone for accessing the internet. With that as context, the Pew Internet survey found that:

• 14% of all American adults used their cell phones to tell others that they had voted.
• 12% of adults used their cell phones to keep up with news about the election or politics.
• 10% of adults sent text messages relating to the election to friends, family members and others.
• 6% of adults used their cells to let others know about conditions at their local voting stations on election day, including insights about delays, long lines, low turnout, or other issues.
• 4% of adults used their phones to monitor results of the election as they occurred.
• 3% of adults used their cells to shoot and share photos or videos related to the election.
• 1% of adults used a cell-phone app that provided updates from a candidate or group about election news.
• 1% of adults contributed money by text message to a candidate or group connected to the election like a party or interest group. 

If a respondent said she or he had done any of those activities in the last campaign season, we counted that person in this 26% cohort. Throughout this report we call this group “mobile political users” or the “mobile political population.”

Pew Internet Project: Election 2010 & Mobile Politics

Some 71% of cell owners say they voted in the 2010 election, compared with 64% of the full adult population in this survey who say they voted. (Note: The overall reported turnout was about 40% in the election. It is common for post-election surveys to hear from a greater number of people who say they voted than was actually the case.)

There was no partisan tilt in the makeup of the mobile political user population. They split their votes equally between Democratic and Republican congressional candidates – 44% to each.

About 2% said they voted for other candidates and 10% didn’t answer the question or said they didn’t know. Generally, there were few partisan or ideological differences in way this group used their cell phones for politics.   

In most cases, those ages 18-29 were more likely than those in older cohorts to use their cell phones for getting and sharing political information.

Trend Watch: Gen Y Affluents

Digital media is trouncing traditional channels with Gen Y, the largest U.S. consumer group. Deft marketers are recognizing the value of investing in their own sites, social media platforms, and mobile apps.

“It’s the ‘end of the beginning’ of a dramatic shift in ad-spending from traditional formats to digital. Power will shift as brands cultivate authentic relationships via social media, creating cohorts whose size dwarfs media brands’ subscriber bases.” ~L2 Founder and NYU Professor Scott Galloway

L2 surveyed nearly 1000 high-achieving and high-earning Gen Y adults for this study. Refined to a panel of 535, on average this sample set is on a trajectory to earn more than $80,000 in the short-term and double their income within the next five years.

Gen Y Affluents: Media Survey

KEY FINDINGS:

• Facebook, hands down: 81 percent of millennial use Facebook every day—nearly twice as many as watch TV or read newspaper content.

• Blogs scale the gates of the fourth estate: 45 percent read blogs every day, as many as those reading newspaper content.

• News brands thrive—it’s paper that’s dying: Nearly half read a newspaper every day, but 79 percent access that content digitally on a daily basis.

• Digital killed the TV set: 42 percent watch TV shows online; 27 percent watch movies online.

• The upwardly mobile go mobile: 25 percent use mobile to access social media, and one in eight watched a video on mobile in the past 24 hours.

• Digital branding is paramount: 63 percent use social media to engage with brands, and more than 50 percent say that Facebook, blogs, and brand videos affect their opinions about products.

• Websites are flagships, too: Websites are as influential as physical stores in shaping Gen Y sentiment, second only to friends’ opinions.

Vodaphone Digital & Social Media Guide for Parents

In this Vodaphone Digital Parenting Guide, you’ll find in-depth information and advice about everything from cyberbullying to mobile costs, your child’s reputation online to Web and mobile security, excessive use of technology to online privacy.

Vodaphone has spoken to digital and parenting experts around the world to bring you the latest advice and information from the people in the know.

Vodaphone's goal is to help parents' make sure they’re up to speed on the very latest issues and challenges, such as location services and sexting.

 

Vodaphone Digital Parenting Guide

So, if you’ve never played a game on yourchild’s Nintendo Wii, signed up to Facebook,checked out Wikipedia, downloaded a ring tone or stayed in a virtual hotel, have a go.

And, if you’ve never sat down with your son or daughter for a chat about the good things and the difficult things they might come across in the digital world, pull up a chair.

Boomers, Millennials & Gen X: We All Want to Be Young [VIDEO]

via vimeo.com

The movie "We All Want to Be Young" is the outcome of several studies developed by BOX1824 in the past 5 years. BOX1824 is a Brazilian research company specialized in behavioral sciences and consumer trends.

Some of the key generational characteristics (or insights) showcased in the film include:

• the sense of global, personal connection and collective consciousness enabled by the internet (and information age);

• a generalized sense of anxiety brought on by access to an overwhelming amount of information – and the need to stay connected across networks;

• use of hyperbolic language in self-expression, arguably to avoid getting ‘lost’ amidst this information overload;

• blurred definitions and categorizations of self (think designer-slash-DJ-slash copywriter-slash blogger);

• transience in short-term relationships;

• balancing work & pleasure by seeking out pleasure in short, pre-programmed breaks – this generation is used to having access to things that give them immediate pleasure.

Related: Watch 'We All Want to Be Young" in Spanish

Global Youth: Chinese Millennials' Use of Technology, the Internet, Social Media & Mobile Devices

Earlier this year Accenture released a report that found that young Chinese (14-27 years old) spend an average of 34 hours each week using real-time communications and social media/networking tools. At 34 hours a week, that number is almost triple the average of the other 12 countries profiled in the report.

Global Research on Millennials Use of Technology

Other key findings from the Accenture report:

• Chinese youth dwarfed other countries’ video game habits (14 hours compared to 3.4 for other countries);

• Online Shopping ( 5.1 hours vs. 1 hour for other countries);

• Virtual Worlds (5.3 hours vs. 1 hour for youth in other countries);

• Chinese youth are more obsessed with real-time chat at work than any other nation in the survey. Reporting that on average they spend 9.2 hours each week on instant messaging;

• Chinese are more enthusiastic about posting personal information on blogs or social networks than any other nation surveyed;

• Social profiling is most common in China where Millennials report that 50% of their time using SNS is spent trying to learn more about peers or superiors.

Chinese Youth and Social Networking

Currently the most popular social networking utilities for Chinese youth include QQ, MSN, RenRen and Kaixin. In China there are 640 million people under the age of 24. Like other markets, the Chinese SNS ecosystem is peppered with lots of niche communities.

Related: China’s Top 4 Social Networks

QQ, with 1 billion registered accounts (keep in mind that users are allowed to have multiple accounts, so that number skews a bit high), seems to be the leading SNS with Chinese youth and its revenues were reportedly four times higher than Facebook.

Chinese Youth, Mobile Phones and the Internet

Other key facts about Chinese use of the internet based on China Internet Network Information Center (CNNIC) data:

• By June 2010, Chinese internet users has reached 420 million, up 9.38% since Dec 2009;

• 41% of Chinese interet users are above 30 years old;

• 88% accessed the internet from home;

• 77% use mobile phone to access the Internet in their leisure time;

• Mobile IM is most popular application, used by 61% of Chinese Internet users;

• Chinese boys are more likely to own a mobile phone  before Chinese girls. In addition, the "network effect" appears to play a stronger role in the adoption of mobile technology among Chinese youth.

Trend Watch: Why Indonesians Love Twitter

A study by internet analysts ComScore has found that Indonesians are the most prolific users of Twitter on the planet: 20.8% of internet users aged over 15 tweet (Brazil ranks second with 20.5%). In the US, where the largest number of tweets still originate, the figure is just 11.9%.

Twitter suits Indonesia for a number of reasons. For a start, mobile phones are cheap. There is already a strong sense of community.

And English is widely spoken, particularly on the nation's most populous and tech-savvy island, Java. Even for those who prefer to tweet in their native tongue, Bahasa Indonesia and other regional languages use an internet-friendly Roman script.

But Indonesia is diverse and varied: while President Susilo Bambang Yudhoyono may be a steady, if not prolific, tweeter, millions of people living on islands distant from the capital's digital epicentre have never even used a computer.

via www.guardian.co.uk

Going Native: The Anthropology of Mobile Apps

Think of mobile OS platforms as cultures. Deciding which platform to target and how to design for each—whether web or native—doesn’t hinge only on tech specs or audience reach.

In an era where consumers suddenly perceive mobile apps as richly personal, where software is content instead of tool—culture matters.

 

Going Native: The Anthropology of Mobile Apps

View more presentations from Josh Clark.

Josh Clark is a designer, developer, and author specializing in mobile design strategy and user experience. He’s the author of the O’Reilly books "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps: The Guide for Discriminating Downloaders."