Derek E. Baird :: Barking Robot

Trend Watch: Why is Twitter Persuasive? [VIDEO]

How did Twitter ever become so popular? This video answers this through the lens of the Fogg Behavior Model used by the Persuasive Technology Lab at Stanford.

 

 

 

Afternoon News with Richard Brown Show Notes: Facebook & Social Media in Schools

Today I had the opportunity to be a guest on Saskatchewan Canada-based The Afternoon News with Richard Brown on NewsTalk 980 (CJME). The topic was on 'Using Facebook in the Classroom."

First, the segment went by pretty quickly! Secondly, the segment started with a discussion about "digital natives." Long time readers know my thoughts on that topic. I also briefly shared the new research about college students', Google and web credibility.

During the roundtable, my position was that--when used in moderation--Facebook can have a place in the classroom. On the other side of the roundtable was a teacher who felt that Facebook and social media didn't have a place in the classroom.

In preparation for the segment, I prepared some notes and thought I'd share them with you. I didn't get to cover all of these topics, but here they are anyhow. Thanks to Richard Brown for having me on his show!

The Afternoon News with Richard Brown NewsTalk 980 | Sept 3, 2010

There’s always been something “new” that freaks parents’ and teachers' out--rock n’ roll, The Beatles, Madonna, Lady Gaga, video games and now Facebook. I like to say Don’t Panic!

Tweens behavoir is the same behavior that teens have had for eons, they’re just using different tools. You used a phone (the one with a cord), they use a mobile phone (the one without the cord). You passed notes in class, they post on their friends' Facebook wall. The best rule: moderation in everything.

• In the US Facebook is the favorite website among tween boys/girls (M2 Research)

• Facebook handles 2 million abuse reports every week, 80% of those are false.

• According to the National Center for Mission & Exploited Children 1% of child victimization cases involved the internet, but they make the news and make it seem a greater problem than they are.

• Facebook has Safety Center online, lots of great resources for parents, students, teachers (http://www.facebook.com/safety) as well as a FB Safety page (http://www.facebook.com/fbsafety).

• Contrary to what you may have heard in the media, kids' do care about privacy and are better at managing their digital footprint than adults.

Facebook Apps: Informal learning opportunites for kids/parents

There are literally thousands of Facebook apps that are related to learning. Here are a few of my favorites.

• HeyMath (math tutorials, activities, used in Singapore school districts)
• Math Formulas (contains math formulas for parents/kids)
• Flashcards: With this application, you can create flash cards to help you study on Facebook.

Docs.com - Allows kids to collaborate

Docs.com for Facebook is a web-based version of Microsoft Office that is designed to be used on the Facebook platform. The service allows students' to easily share Powerpoint/Word Documents in Facebook. Sharing Docs on FB is "baked in."

Togetherville

Social networking services like Togetherville allow kids to connect with their classmates (via their own student social graph) in Facebook. Built on top of the Facebook platform, Togetherville has a school-based friending feature that allows kids to safely and easily find their friends from school and suggest them to parents for approval. Think of Togetherville as Facebook with training wheels.

Teachers Using FB Groups

Teachers can use Facebook Groups to organize their class and provide them with an easy way to communicate and share with parents, various apps, share/create permission slips and handouts via Docs.com and other productivity apps.

Facebook for Parents

Facebook for Parents, co-authored by BJ Fogg and Linda Fogg Phillips, is definitive guide on how to effectively use Facebook as a parenting tool. The book is designed to help parents to navigate the world of Facebook and provide them with best practices. These strategies should also be used by any teacher using Facebook in a school setting.

Trend Watch: People Are Online What They Are Offline--Divided, and Slow to Build Bridges

IN 2007 Danah Boyd heard a white American teenager describe MySpace, the social network, as “like ghetto or whatever.” At the time, Facebook was stealing members from MySpace, but most people thought it was just a fad: teenagers tired of networks, the theory went, just as they tired of shoes.

But after hearing that youngster, Ms Boyd, a social-media researcher at Microsoft Research New England, felt that something more than whimsy might be at work. “Ghetto” in American speech suggests poor, unsophisticated and black. That led to her sad conclusion: in their online life, American teenagers were recreating what they knew from the physical world—separation by class and race.

A generation of digital activists had hoped that the web would connect groups separated in the real world. The internet was supposed to transcend colour, social identity and national borders. But research suggests that the internet is not so radical. People are online what they are offline: divided, and slow to build bridges.

via www.economist.com

Report: 90% of Tweens are Playing Online Games & Kids' Mobile and Social Media Use is on the Rise

Kids and Games: What Boys and Girls are Playing Today is a new report launched by M2 Research and youth marketing research firm KidSay. Survey data was collected from over 5,000 kids across the United States.

The report finds a significant increase in kids' online gaming and social media usage. 90 Percent of tweens are playing games online, with mobile and social media use on the rise, as well.

Some of the highlights of the report:

1. Social Networking: Social Networking is increasingly prevalent in children's lives. Facebook is now the favorite website among tween (8-11) boys and teen (12-15) girls.

2. Key Demographic and "Sweet Spot": Online games dominate for boys and girls ages 8-11. 91% of tween boys and 93% of tween girls play games online.

3. Nintendo Dominates Handheld Gaming Space: But thanks largely to the iPad and iPhone, Apple is becoming a significant player especially with girls.

4. Portable Platform Discrepancy: Sony's PSP has largest gender discrepancy. 17% of teen girls play games on the PSP compared to 44% of teen boys.

5. Strong Videogame Franchises: Franchises continue to flourish at the top of the "Favorites" list for boys and girls. The videogame franchise girls prefer is the Mario Series, with 20% of girls picking it as their favorite. Boys prefer Call of Duty: Modern Warfare, with 36% of teen boys picking it as their favorite game.

"We have found kids tend to play a wide variety of games, and their favorite games and gaming sites change often." explains Louise Curcio, M2 Research Analyst. "There are opportunities for companies, and we believe the kids market has been overlooked."

CollegeOnly: A Parent Free, Exclusive Social Network for Students

Remember when Facebook was only for college kids? CollegeOnly is a return to those simple, pastoral days — with a whole lot more tech.

If you have a university e-mail address (.edu), you can join the site, where everyone in a school is instantly connected — no friending required (you can block people, though).

Currently there are three schools on the site — Princeton, Yale and Cornell — but it plans to expand.

Users can create profiles where they can include info like what dorm they live in, activities they’re into as well as their classes. They can also upload multiple profile pictures, as well as snaps from Facebook.

CollegeOnly emphasizes that these pictures will only be visible to those on the site, keeping them away from the prying eyes of parents, school administrators and future employers.

A savvy student would be wise to remember that privacy on the web, regardless of the marketing claims, is largely an illusion.

So bottom line: don't post anything online that you don't want to be seen in public.

via mashable.com

Membership is restricted to students with verified college e-mail addresses. CollegeOnly is “connecting student bodies” by allowing our members to see and share what’s going on on campus, chat with schoolmates or other collegiates, and have a protected online social identity.

In addition to our unique spin on current content and social sites, our site is the only one that is free from parents, potential employers, and other folks that shouldn’t see what you are up to on a Saturday night or at any given point during the day. Whether it is campus news and events or funny links, random chatter, and crazy photos -- all of your education and procrastination needs can be found in one convenient place.

It’s time to party, are you ready?

Infographic: Social Media Equivalents in China

View Large | via www.thomascrampton.com

Related: Infographic | World Map of Social Networks

Infographic: Foursquare vs Facebook Places vs Gowalla vs Other GeoSocial Sites

View Large | via www.flickr.com

Introducing Places: Facebook Embraces GeoSocial

Earlier tonight Facebook ended several weeks of speculation and made it official that they're jumping into the check-in space with a new geolocation feature called Places.

Facebook Places has three key components: Help you share where you are, help you find where your friends are, and discover new places around you.

At the live announcement, Chris Cox (VP Product, Facebook) talked about how technology is encouraging interaction in the real world and forming a living history. Think of Places as a form of digital storytelling.

Imagine getting a push notification: "this is where your parents had their first kiss, here are the photos, this is what their friends said about it" - or something like that. "One day, when it's done, you'll go to a page and on that page will be our collective memory and that's dope."

Facebook also announced that they were partnering with the other leading geolocation services--Foursquare, Gowalla and MyTown (with others to soon follow)--and allowing them to integrate their services into Facebook Places.

Watch live streaming video from facebookinnovations at livestream.com

For the most part these geolocation services have only been popular among the early adopter and geek crowd. Now that Facebook has jumped into this space, it will be interesting to see how quickly the 500 million members of Facebook embrace (or don't) this new service.

Avoiding a privacy debacle will be key to making this a successful mainstream service. Right now it looks like Facebook has learned from its previous privacy misteps--the default setting for Places will allow only your friends to "tag" you to a location or see where you've checked in.

Cartoon Network Launches 'Stop Bullying: Speak Up' Campaign

Last week the Cartoon Network announced further details of its multi-platform Bullying Prevention Campaign at the National Bullying Prevention Summit in Washington, DC.

Speaking to an audience comprised of government officials, business leaders and leading educators of bullying prevention, Cartoon Network’s President and Chief Operations Officer Stuart Snyder unveiled the official title of the campaign—STOP BULLYING: SPEAK UP—which will serve to educate and empower young bystanders to take action to reduce/prevent bullying.

Bystanders represent the 75-85% of students in schools that witness incidents of bullying every year, whether on the playground, in the classroom, on the bus, on social media websites, or cell phones.

The STOP BULLYING: SPEAK UP on-air and online CAMPAIGN will launch in October to coordinate with the fifth annual National Bullying Prevention Awareness Month, sponsored by the National Center for Bullying Prevention.

As part of a larger commitment to the anti-bullying efforts, CNN, sister network to Cartoon Network, which has to date covered numerous stories about the rise and growing concern over bullying in America, will also recognize October Bullying Prevention Month by presenting an Anderson Cooper 360° Town Hall event the first week in October.

“Bullying recently has been designated by the American Academy of Pediatrics as a national health crisis.” -- David Doss, senior executive producer for Anderson Cooper 360°

Award-winning journalist Anderson Cooper will welcome government and education leaders, parents groups and child behavioral experts from top universities and non-profit institutions to discuss the many issues and concerns surrounding bullying.

Cartoon Network’s initial steps include launching a new series of original PSAs that will premiere on Friday, Oct. 1, at 9 a.m., introducing the pro-social effort and directing viewers to key online resources at CartoonNetwork.com.

Twitter Cheat Sheet

Twitter Cheat Sheet

How Facebook Influences You [VIDEO]

 

Why is Facebook News Feed brilliant? It puts hot triggers in the path of motivated people. Also, understand why some news feed content get "liked", while other cause frustration.

This video is part of the series, Designing Behavior on the WEB from the Persuasive Technology Lab, Stanford University.

Infographic: What Americans Do Online

via blog.nielsen.com

Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company.

The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.

Additional findings include:

• Online games overtook personal email to become the second most heavily used activity behind social networks – accounting for 10 percent of all U.S. Internet time. Email dropped from 11.5 percent of time to 8.3 percent. (Source: Nielsen NetView)

• Of the most heavily-used sectors, Videos/Movies (which includes video-specific and movie-related websites only – and is not inclusive of video streaming behavior elsewhere) was the only other to experience a significant growth in share of U.S. activity online. Its share of activity grew relatively by 12 percent from 3.5 to 3.9 percent. (Source: Nielsen NetView)

• June 2010 was a major milestone for U.S. online video as the number of videos streamed passed the 10 billion mark. The average American consumer streaming online video spent 3 hours 15 minutes doing so during the month. (Source: Nielsen VideoCensus)

• Despite some predictions otherwise, the rise of social networking hasn’t pushed email and instant messaging into obscurity just yet. Although both saw double-digit declines in share of time, email remains as the third heaviest activity online (8.3 percent share of time) while instant messaging is fifth, accounting for four percent of Americans online time. (Source: Nielsen NetView)

• Although the major portals also experienced a double digit decline in share, they remained as the fourth heaviest activity, accounting for 4.4 percent of U.S. time online. (Source: Nielsen NetView)

Myth Busters: Facebook, Teens & Cyberbullying

Facebook handles 2m abuse reports through its site every week, and 80% of those are false. But of those cases that are genuine, by far the biggest issues are cyberbullying, addiction, oversharing and 'sexting' - when girls are bullied into sending photos of themselves to 'boyfriends'.

Balkam cites research by Ncmec, the National Centre for Missing and Exploited Children in the US, which found that 1% of child victimisation cases involved the internet. "Those cases are shocking and disturbing and they make the nightly news, but therefore they seem a greater problem than they are."

The future of online safety is also about far more than just Facebook, which bears the brunt of the publicity because it is the most visible site.

via www.guardian.co.uk

Trend Watch: Facebook Manners and You! [Vintage Film]

Togetherville: Building a Social Web Experience for Kids

What is it?

Togetherville is a social networking experience intended for your younger children (5-10 year olds). The new service is designed to provide a training ground where parents can teach their kids important lessons about online communication, community building and what it means to be a good digital citizen.

The Togetherville community experience piggy-backs on the Facebook platform and allows grownups to guide their kids through an age-appropriate social networking experience, kid friendly content, moderate connections and interactions all in an ad-free environment.

How does it Work?

In Togetherville, grownups act as the moderator for new contacts, assuming the responsibility for inviting family members/friends and other kids' to join their child's online neighborhood. The 6-to 10-year-olds are invited to engage with their real-world friends, play games, watch videos, and create art.

Is it safe?

Togetherville is intended for kids who are too young for Facebook and is fully compliant with the Children's Online Privacy Protection Act (COPPA). Kids' are *NOT connected* to anyone without their parents approval, so parents don't need to worry about 'stranger danger.'

Unlike other child oriented social networks, kids' use their real names instead of an alias. This is important because it teaches them to be responsible for their actions within the community. Since their identity isn't a secret, the thinking is that this will reduce the chances that they will engage in cyberbullying or other no-no behaviors.

 

Togetherville "Allowance"

Allowance is a new site feature that helps teach kids financial literacy while providing parents with a way to reward good behavior, both online and off.

Parents or other approved adults (family members, coaches) can give a child Togetherville currency called "T-bills," which can be spent on virtual goods, games or gifts within each child's unique Togetherville neighborhood.

Once they have T-bills, parents and adults can give Allowance to children for whom they are administrators. Kids and adults can use T-bills for virtual goodies, gifts and games.

As with any feature in Togetherville, a parent or other adult with administrative rights has complete control over who can give their child funds. In addition, just like in the offline world, a parent can suspend or eliminate a child's Allowance at any time.

Developing Healthy Media Habits

A lot of people will say that kids' don't need to be online and that they should go outside and play.

Think of it this way: too much of anything is bad. Too many hours playing video games or watching cartoons--not healthy! Eating too much ice cream, Taco Bell or drinking too much soda are also not a good thing.

It doesn't really matter if it's chocolate milk, riding your bike in the dark, watching too much TV or being online. As adults, we need to be the ones who help children develop healthy habits.

Social by Design

Think of Togetherville as a social networking apprenticeship where parents act as a Facebook "expert" who mentor and help their children through the experience of participating in a social networking community.

The situated learning theory argues that learning and knowledge acquisition takes place only when situated in a social and authentic context.

Ultimately this process –known as legitimate peripheral participation—moves the newcomer deeper into a community of practice leading them closer to acquiring the knowledge and skills required to be an expert. In Togetherville, young kids' will form a community of practice (and safety net) consisting of their peers, site moderators, and several parent "experts."

Cognitive apprenticeship is an instructional design and learning theory wherein the instructor (or parent), through socialization, models the skill or task at hand for the child. Kids' may also receive guidance from and learn from their peers.

The role of the parent is to help novices (in this case, your kids') clear cognitive roadblocks (Facebook/social networking) by providing them with the resources needed to develop a better understanding of social media. This process is called scaffolding.

Ultimately the kids will become an expert who no longer needs the scaffolding provided by Togetherville and/or parental guidance. In turn, they will have a better understanding of potential roadblocks and are now equipped the skills to navigate the world of social media/networking sites like Facebook.

Putting it All Together

In the end, what's important here is to take a balanced position when it comes to kids and technology. As a parent or teacher, don't be afraid to jump into the technology and social media pool and get your feet wet.

Use this as an opportunity to spend time with your kids and learn more about how they are using technology, mobile phones and social media in their lives.

Most importantly, when it comes to kids and social networking, don't panic!