Twitter Embraces Its Social Role in TV: Like so many other things that the Twitter community has established on its own (hashtags and retweets, for example), the company is now fully embracing the role it plays in supplementing the TV-watching experience of millions of people. [RRW]
These conversations are not only opening new channels for consumer engagement with their favorite TV shows and fellow fans alike, but also are providing insight into which viewers are driving the conversations and when. [Nielson Wire]
MTV Exec: Social is a New Programming Platform: Many people are talking about how TV networks can leverage the power of social networks to help build their show audiences. But they may be missing the point. According to Dermot McCormack, EVP of Digital Media for MTV, social networks aren’t just for announcing when the next episode of Jersey Shore airs, but a whole new platform for media creation and distribution. [GigOM]
Multask Mania | Viewers Watch TV, Discuss on Social Sites: Almost 40% of TV viewers are discussing TV shows on social media sites, with almost three-quarters of TV viewers with broadband access, generally using the Internet at same time, per U.K.-based Ovum, a business/technology research firm. [MediaPost]
What's the Future of Social TV Look Like?: Real-time entertainment is what people are looking for–we always want something fresh to keep us up to date. But with this demand for real-time entertainment, how has it affected traditional TV? [Silicon Angle]
The Future of TV, From Apple to ZeeBox: “The future of TV” has become a buzzword over the last few years – but what if it was time to stop talking about it and acknowledge that the future has already arrived? [TNW]
Research conducted by the Girl Scout Research Institute, Real to Me: Girls and Reality TV, found that tween and teen girls who regularly view reality TV accept and expect a higher level of drama, aggression, and bullying in their own lives, and measure their worth primarily by their physical appearance.
The big take away here is that parents need to be more involved and aware of the media--TV, web and social--that their kids (both girls and boys) are consuming on a daily basis.
The Girl Scout Institute has put together a great handout for parents to help them get the conversation started. And it wouldn't hurt to have your son's involved in the conversation as well.
However, big changes are underway at the Googleplex that Google hopes will change the fortunes of of the struggling service.
Google TV, Take Two
According to an article in Business Insider, the first big change to the service is that "Google TV will present all content in one interfaceregardless of source -- when you look for comedy shows or movies, for instance, you get your cable shows, Netflix rentals, and (critically) YouTube videos all arranged next to one another."
This move is part of Google’s plans to transform YouTube into more of a “leanback” experience, make TV more social and challenge the dominance of traditional broadcast and cable television providers.
Demonstrating the wide range of channels that will be rolling out over the next several months, the well-known names participating as creators include Madonna, Jay-Z, Amy Poehler, Rainn Wilson, Shaquille O’Neal, Sofia Vergara, Tony Hawk and Ashton Kutcher.
To aid YouTube viewers with discovery, the channels will be grouped into topic categories such as pop culture, sports, music, health and fitness, animals, and domestic design, as well as categories organized by demographics like age range and ethnic identity.
That's my two cents. So what do you think? Is this new and improved YouTube content experience a threat to cable TV?
In terms of YouTube’s popularity, other studies have shown that more than 2 billion videos are played every day on the vide-sharing site and that YouTube mobile receives more than 100 million views daily.
The study sought to benchmark the brands that America’s youth prefers by evaluating familiarity, quality, and purchase consideration. More than 5,000 Americans, ages eight to 24, took part in the study. [Via PR Daily]
An upcoming Warner Brothers series about a high-school spy, played by Twilight star Jackson Rathbone, will pull fans into the show through a clever Facebook integration that allows viewers to have their Facebook profile information, pictures and music incorporated in the show.
Researchers at UCLA Children’s Digital Media Center have conducted a study that looked at the most popular TV programming for kids 9 to twelve between 1967 and 2007 to look for changes in the values that the shows promote.
The results, for anyone who's watched TV lately, shouldn't be too shocking.
The authors conclusion? The study found that in the 1960's the the value of community and kindness were the primary message of programming for 9-11 year olds. In one decade, from 1997 to 2007, fame leapt from #15 to #1 in importance, out of a list of 16 values.
“Preteens are at the age when they want to be popular and liked just like the famous teenagers they see on TV and the Internet. With Internet celebrities and reality TV stars everywhere, the pathway for nearly anyone to become famous, without a connection to hard work and skill, may seem easier than ever.”
Before we start placing the blame at the feet of Hannah Montana, Justin Bieber, Selena Gomez or other tween stars, it should be noted that not a single tween was surveyed for this study. Instead, they interviewed adults who grew up during the particular decades included in the study.
Moreover, they also discuss--and this is important--how kids today are more attuned to values such as fame than kids in the 1970s and 1980s. The bottom line?
Parents need to do some co-watching of shows that are aimed at the pre-teen (and teen!) demographic to see what values are being conveyed. Talk to your kids. Ask them what they are thinking so you can help steer them toward more grounded and realistic outlook on life.
Here in SoCal, we have five seasons: Spring, Summer, Winter, Fall and Award Season. The grand finale of 'Award Season' are the Academy Awards.
This year the ceremony takes place on February 27, 2011 at the Kodak Theatre and will be hosted by Gen Y stars James Franco and Anne Hathaway.
It's been a rough couple years for the annual telecast with ratings taking a bit of a hit---especially among Millennials. However, last year the Academy Awards made a concerted effort to attract youth to the show and it paid off with a 14% boost to Oscar TV ratings among 18-49 year olds.
The 2010 Oscars youth strategy included a more social media experience, the inclusion of teen friendly stars like Miley Cyrus, Zac Effron and Taylor Lautner as presenters, two original Oscars web series (Behind the Dress & The Road to the Oscars), extra video features and live streaming of the Red Carpet arrivals.
This year The Academy of Motion Picture Art & Sciences is once again rolling out the red carpet in a bid to attract a more youthful and technically savvy demographic with a new interactive technology that gives online Oscar fans the ultimate insider's view of Hollywood's biggest night.
The new premium feature is called Oscar All Access, and gives fans an insider’s view of the evening from the Red Carpet all the way through the Governor’s Ball.
Members (signing up is $4.99) actually will have the ability to control their own experience using the groundbreaking “360 cam” technology to control multiple cameras along the Red Carpet, at the Awards show, and afterwards at the Governor’s Ball.
In addition to Oscar All Access experience, the Academy also has an official Backstage PassiPhone and iPad App that allow you to have a more interactive social entertainment experience with the Academy Awards show. Hopefully next year they will expand the Backstage Pass to include all types of Android mobile devices.
It's great to see The Academy embracing new media and providing fans with a more interactive experience. Last year was a step in the right direction and hopefully their social TV friendly approach will pay off in big ratings boost among younger and tech savvy demographic groups.
P.S. As long as I have your attention, if you haven't already--go see Oscar host James Franco in his Oscar nominated role for the film 127 Hours. The story, the acting, the cinematography are amazing. Go James! Go Danny Boyle!
Digital media is trouncing traditional channels with Gen Y, the largest U.S. consumer group. Deft marketers are recognizing the value of investing in their own sites, social media platforms, and mobile apps.
“It’s the ‘end of the beginning’ of a dramatic shift in ad-spending from traditional formats to digital. Power will shift as brands cultivate authentic relationships via social media, creating cohorts whose size dwarfs media brands’ subscriber bases.” ~L2 Founder and NYU Professor Scott Galloway
L2 surveyed nearly 1000 high-achieving and high-earning Gen Y adults for this study. Refined to a panel of 535, on average this sample set is on a trajectory to earn more than $80,000 in the short-term and double their income within the next five years.
The NYTVF was founded in 2005 as the industry's first recognized independent television festival, providing a platform to elevate the work of artists creating for the small screen.
Held annually each fall in New York City, the birthplace of modern television, the Festival unites artists, executives, industry figures, and fans together in one forum to celebrate the medium and to help shape its future.