Study: 63% of College Students Actively Using Facebook or Twitter While Watching TV

Mobile is having the biggest impact on how college students apportion their screen time. Daily time spent on the computer and watching TV decreased in 2013, while daily time spent with the mobile phone and tablet were up by about 18 minutes each, compared with 2012.

But even if daily time spent watching TV is diminishing, a considerable 60% of college students reported owning a flat-screen TV; and TV viewing was still a major portion of students’ media time, clocking in at 2.8 hours per day. While time spent on the computer or mobile may be higher, activity on these devices can run the gamut—from using a word processing program for schoolwork to making a phone call.

image from www.emarketer.com

By comparison, when students turn on the TV, it is to watch a program, even if using other devices is a corollary part of the experience.

The study found that eight out of 10 college students reported using a second screen at least a few times a week while watching TV. Only 13% did so less than once a week, or not at all.

The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents. Social TV can be boon to TV marketers and advertisers, but there is always the possibility that social networks are merely distractions from TV content.

Surfing the web was the next most common activity while watching TV, at 58% of respondents, while half also reported playing games. Schoolwork wasn’t completely forgotten while students vegged out in front of the television, though—37% said they did homework or research while watching TV.

And in a sign that the second screen may be an opportunity for TV marketers and advertisers to gain student viewers’ extra attention, about one-quarter of students looked up the TV schedule on a second screen, and about the same percentage shopped. (Source)

 

 


MTV Study: 57% of Millennials Like to Take a Break from Technology to Make Things with Their Hands

Keep_calm_and_carry_onIn a recent survey, MTV Insights set out to understand the younger end of the Millennial demo, 13-17 year olds, who will soon move into the “sweet spot” of MTV’s core target demographic of 18-24 year olds. 

This is a landmark generational study that builds on MTV’s long legacy of deeply understanding their audience, as part of an effort to constantly reinvent ourselves and stay at the bleeding edge of youth culture.

One of the most interesting findings?

Of those who repsonded, 57% reported that they like to take a break from technology to make things with their hands…and 82% agree “when I’m stressed or overwhelmed, I like to stop and just do one thing at a time." As Julia, 17 puts it “When I craft I’m in the zone, it really soothes me."

With social media, crafts & baked goods are granted a “second life" and serve an important function in helping hone one’s personal self-brand. We see teens today even more adept at developing their unique persona from a young age, realizing both the need to stand out to get social media likes and, moreover, showcase a unique side to get noticed in a highly competitive college admission process. 

Why are younger Millennials so stressed?

They came of age in an economic downturn, seeing college grads struggling with huge student loan debt and living through a cascade of social media-amplified tragedies like Hurricane Sandy and Sandy Hook. For them, life has always been a 24/7 social media show.

Younger Millennials’ “adaptive survival strategies”

Life-Prepping

These pragmatic youth are natural preppers in the face of an unpredictable world – whether planning for physically safety in light of violence or prepping for their futures in a more uncertain economic climate.

Accustomed to high school intruder drills, they are always in “exit strategy” mode, withover a third agreeing they “plot out escape plans when in public places, because of events like Sandy Hook.” Although half are scared of violence at school, they seem to have adopted a practical “Keep Calm and Carry On” mentality.

Mono-tasking

YMs are consciously taking time to self-soothe (a classic coping mechanism from hyper-stimulation) disconnect, de-stress, de-stimulate and control inputs. They “mono-task” and focus on immersive hands-on activities like baking, sewing or crafting. They claim their dependence on social media is overrated: one girl says “My parents Facebook more than I do.” 

  • 8 in 10 young Millennials agree that “Sometimes I just need to unplug and enjoy the simple things”
  • 82% agree “when I’m stressed or overwhelmed, I like to stop and just do one thing at a time”
  • 57% like to take a break from technology to make things with their hands
  • 54% of 14-17 year old girls say baking makes them feel less anxious

Hyper-Filtering

This is the first generation of “digital latchkey kids.” Though increasingly physically protected by parents, teens’ web behavior is not as closely monitored. But like the Gen X Latchkey Kids who created their own rules and regimes while parents worked, youth today are surprisingly filtering out what’s overwhelming to them online: avoiding certain Youtube videos or sites that they think are gross, inappropriate or disturbing.

They’re slimming down their social networks and finding niche/private places to share in a controlled environment, whether it’s Snapchat or a locked Instagram feed.

Unlike older Millennials who were pioneers in the “Wild West of social media,” today’s teens are “tech homesteaders” – they’re more savvy about how to use the internet, build "gated" groups, "hide in plain view", curate and filter.

Source: MTV Insights | The New Millennials Will Keep Calm and Carry On


COPPA 2.0: FTC Rolls Out New Rules for Mobile, Social and Geolocation Apps for Kids

image from img2.timeinc.netToday the Federal Trade Commission (FTC) rolled out the biggest changes to the Childrens Online Privacy Protection Act (COPPA) since its launch in 1998.

For those of you not familiar with the law, COPPA regulates what information and data can be collected on children under 13. 

The regulations relate to all aspects of privacy protection and are intended to give parents complete control over their children’s personal information.

The refreshed COPPA rules take effect on July 1, 2013 and focus largely on the explosion of mobile devices, geolocation, mobile photography, social networking and app use by children under the age of 13.

FTC Resources

Additional Resources & Information


Infographic: 7 Types of Social Media Fans

U.S. consumers spend an average of 37 minutes a day on social media sites, according to eMarketer, and much of that activity involves brands and products. Consumers do everything from follow brand pages looking for deals to sharing their positive and negative experiences with the world.

It’s critical for marketers to understand as much as they can about these social media consumers. This week’s infographic breaks them down into seven major types, gives insights into their thinking and behavior, and shares tips on how to market effectively to each group.

Here are some of the stats on social media users:

  • 70% trust brand/product recommendations from friends
  • 49% follow brand pages for deals, specials and promotions
  • 45% are likely to share negative experiences with brands/products on social media
  • 42% who contact brands on social media expect a response within an hour

image from cdn.pamorama.net

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: Yahoo! Advertising Blog


Cyberbullying: A Sociological Approach [RESEARCH]

image from www.igi-global.comSocial media and text messaging have assumed a dominant role in communication among adolescent society. And, as common in teenage social environments, these circumstances often involve online teasing and harassing. This has become known as “bullying.” 

Delaware state Attorney General, Beau Biden, describes cyber bullying as a communication that “interferes with a student's physical well-being, is threatening or intimidating, or is so severe, persistent, or pervasive that it is likely to limit a student's ability to participate in or benefit from the educational programs of the school.”

According to Delaware Online, the state recently implemented a law enforcing that schools penalize cyber bullying issues the same as they would for incidents that happen within school walls. 

Many states have begun to implement similar laws enforcing stricter punishments for those engaged in cyber bullying, and sometimes the victims are not only teens. NPR recently addressed a North Carolina law that was passed to protect teachers against bullying from their students.

A teacher at the Charlotte-Mecklenburg School had a student create a fake Twitter account under the teacher's identity, and posted offensive comments. Under new laws, students charged with such offenses could potentially face a month in jail and fines of up to $1,000.00. 

The recent International Journal of Technoethics article “Cyberbullying: A Sociological Approach” evaluates the concepts of bullying and cyber bullying and addresses the emerging nature of these occurrences: “Cyberbullying has become a major social concern because it raises questions about the ethical use of technology.

In recent years, this has been the subject of research and information and prevention activities for different groups such as governmental and non-governmental organizations and schools and parents’ associations to protect against the misuse of technology.” 

Written by José Neves and Luzia de Oliveira Pinheiro of the University of Minho, Portugal, the article features studies evaluating Portuguese University students in observation and focus groups, interviews, and investigations that aims to explore and define the characteristics of cyberbullying in Portugal. 

Cyberbullying a Sociological Approach


Trend Watch: How Chatter Matters in TV Viewing

A new study from cable in­dustry as­so­ci­ation CTAM – and con­duc­ted by Nielsen – looks at how we talk about tele­vi­sion, what we talk about, when and with whom this chat­ter takes place, and how this dia­logue in­flu­ences TV en­gage­ment and tune-in be­ha­vi­or.

Infographic: Chatter Matters When Watching TV


Why Anti-Bullying Programs are Failing [VIDEO]

Do you know a friend, student or kid struggling with bullying? 
 
This TV interview, with renowned bullying expert Brooks Gibbs, will offer you some practical help. 
 
Why is school bullying on the rise? What can parents and other caring adults do to help? Most importantly, what is the REAL Solution to end bullying?

 

Games for a Digital Age: K-12 Market Map and Investment Analysis

image from www.joanganzcooneycenter.orgGames for a Digital Age: K-12 Market Map and Investment Analysis includes a sector analysis and market map of game‐based learning initiatives with an analysis of relevant trends in education and digital technology that are likely to impact development of a robust game-based learning market segment.

By formulating a new framework for understanding the changing dynamics of purchase decisions at the school, extended learning, and consumer levels including a “follow the money” analysis, this report will guide efficient use of existing capital and examine where new investment would be most productive.

Conducted and written by Dr. John Richards, Leslie Stebbins and Dr. Kurt Moellering, the report synthesizes findings from extensive market research and a series of fifty interviews with leaders in the developer and publishing industries, and from the government, foundation and research sectors.

 

Games for a Digital Age: K-12 Market Map and Investment Analysis by


Video: Homework With a Side of Fries

In many communities, after the library and the computer lab close for the night, there is often only one place to turn for students without internet access at home: the local McDonald's.

In this interesting and sobering example of the digital divide, WSJ's Anton Troianovski reports from Citronelle, Alabama on the daunting logistics of writing 8th-grade paper when you don't have home Internet.

 

 


Infographic: Trendrr 2012 Social TV Stats

A year-end review from Trendrrreveals that sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between January 1 and November 30 2012.

Drama (11%) and comedy (5%) also played a role in the social TV landscape, with the remaining 36% of conversations taking place around the aggregate of other, miscellaneous TV genres.

2012.social.tv.stats

Source: The Trendrr Blog | Click Image to view LARGE


How Social Design Influences Student Retention and Self-Motivation in Online Learning Environments

image from www.igi-global.com

I've teamed up again with my writing partner, Dr. Mercedes Fisher, to take a deeper look at how designing for social spaces can help foster a deeper sense of community among students, teachers and the course content.

I'm pleased to announce that our book chapter, How Social Design Influences Student Retention and Self-Motivation in Online Learning Environments, has been published in Social Media and the New Academic Environment.

But beyond the classroom, these best practices can be integrated into any online community, forum discussion or informal online education environment.

As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate and teach.
 
Social Media and the New Academic Environment: Pedagogical Challenges provides relevant theoretical frameworks and the latest research on social media the challenges in the educational context.
 
This book is essential for professionals aiming to improve their understanding of social media at different levels of education as well as researchers in the fields of e-learning, educational science and information and communication sciences and much more.

Kids Online: Opportunities and Challenges in Social Networking

image from www.joanganzcooneycenter.orgWhat do we know about young kids and the online social networking sites in which they participate?

In a new report published by the Joan Ganz Cooney Center , Drs. Deborah Fields and Sara Grimes delve into landscape of kids and social media and raise some important questions that deserve more attention.

Kids Online: A new research agenda for understanding social networking forums

A growing number of kids at increasingly younger ages are engaging in online social networking today-a development that is leading to a surge of news stories, media attention, and economic investment.

In this paper, scholars Sara Grimes and Deborah Fields argue that these shifts in usage and public discussion demand a better understanding of the ways that social networking sites mediate kids' socializing and the opportunities and limits they place on kids' participation, particularly for young children.

The paper, Kids online: A new research agenda for understanding social networking forums, is a first step to documenting pressing questions about children's involvement online, namely:

° Which children are using social networking forums and what are they doing there?
° What do we know about how online experiences influence children's social, cognitive, and creative development?
° What kind of research do we need to do now, in order to understand more deeply who is going online, what kinds of things they are doing, and what opportunities or challenges are involved?
° And finally, what should designers, educators, and parents be aware of as they navigate these new environments and try to help children make the most of them?


Social TV and the Rise of the 'Connected Viewer'

SocialtvResearch conducted by Pew Research Center's Internet & American Life Project has found that half of all adult cell phone owners now incorporate their mobile devices into their television watching experiences.

These “connected viewers” used their cell phones for a wide range of activities during the 30 days preceding our April 2012 survey:

Taken together, 52% of all cell owners are “connected viewers”—meaning they use their phones while watching television for at least one of these reasons.

You can read the full report, The Rise of the 'Connected Viewer'.