Derek E. Baird :: Barking Robot

Infographic: How Mobile Phones Shape the Lives of College Students

Created by: HackCollege

Trend Watch: When Television Meets Tablet Computers [VIDEO]

What will happen when television meets tablet computers?

SuomiTV and Nordkapp have explored the future of television and created a concept to illustrate the direction where we expect TV watching to evolve in the near future.

Pretty cool stuff.

 

(Sorta) Related: Facebook Now Outranks Television in the UK [Infographic]

Trend Watch: Essential Facts About the Video Game Industry

Quick. Tell me the age of the average game player. 12? 15? 17? Nope.

According to a new report from the Entertainment Software Association (ESA), the average game player age is 37.

Even more surprising is the finding that in 2011, 29% of gamers were over the age of 50. In all, 72% of American households play computer of video games.

Here are some other interesting stats from the 2011 Essential Facts About the Computer & Video Game Industry report released by ESA  on the demographics of video game players.

You can read the full executive summary after the jump.

Parents & Games

"Kids play video games for fun with the goal of progressing to the next level and eventually conquering the oppoent, whether that's another player or the computer.

What's more, the social aspect--sharing tactics, experience and explanations--help cemet what they've learned." ~ James Paul Glee, author of What Video Games Have to Teach us About Learning and Literacy

• 91% of the time parents are present at the time games are purchased or rented

• 86% of the time kids receive their parents' permission before purchasing or renting a game

• 9 out of 10 parents pay attention to the content of the games their kids play

• 68% believe game play provides mental stimulation or education

Top Four Reasons Parents Play with Their Kids

• 85% Because they're asked to

• 84% It's fun for the entire family

• 81% It's a good opportunity to socialize with the kids

• 57% It's a good opportunity to monitor game content

Video Games and Parental Controls

• 98% of parents are confident in the ESRB ratings

• 86% of parents are aware of the ESRB rating system

• 75% of parents believe that the parental controls are useful

• 80% of parents place time limits on video game playing

• 74% of parents place limits on Internet usage

Gender & Gamer Demographics

"There are games now for pretty much every age, every demographic." ~ Jesse Schell, professor of entertainment technology at Carnegie Mellon University

• 58% Male 42% Female

• Women age 18 or older represent a significantly greater portion of the game-playing population (37%) than boys age 17 or younger (13%)

• 33% of gamers say that playing computer or video games is their favorite entertainment activity

How Gamers Play

"Gaming is productive. It produces positive emotion, stronger social relationships, a sense of accomplishment, and for players who are a part of a game community, a chance to build a sense of purpose."  ~ Jane McGonigal, PhD. author of Reality is Broken: Why Games Make Us Better and How They Can Change the World

• 55% of gamers play games on their phones or handheld device

• 65% of gamers play games with other gamers in person

• 47% play puzzle, board game, triva or card games

2011 Essential Facts: Video Game Industry

Infographic: Boomers, Gen X, Millennials & iGen Media Consumption

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

via MBAOnline.com | View Large

Infographic: How to Focus in the Age of Distraction

View Large | via www.mindmapart.com

News out today that, according to one study, SpongeBob and other fast paced kids TV may cause young children to have problems focusing and may dampen their budding brain function.

While there are some flaws with the study, there's no doubt in the age of Tweets, Pokes, Tumblr, Google +ing and YouTube, it's harder than ever to focus on just one thing. That's where this handy flow chart comes in.

According to the creator, this infographic will help you managing your (head) space, clear distractions and help you do one thing at a time. Now turn off Sponge Bob and take time to reflect and review.

Ohm. Ohm. Ohm. And oh---stop picking on SpongeBob!

From 'We' to 'Me': The Rise of Fame in Kids TV Programming and Pop Culture

Researchers at UCLA Children’s Digital Media Center have conducted a study that looked at the most popular TV programming for kids 9 to twelve between 1967 and 2007 to look for changes in the values that the shows promote.

The results, for anyone who's watched TV lately, shouldn't be too shocking.

The authors conclusion? The study found that in the 1960's the the value of community and kindness were the primary message of programming for 9-11 year olds. In one decade, from 1997 to 2007, fame leapt from #15 to #1 in importance, out of a list of 16 values.

“Preteens are at the age when they want to be popular and liked just like the famous teenagers they see on TV and the Internet. With Internet celebrities and reality TV stars everywhere, the pathway for nearly anyone to become famous, without a connection to hard work and skill, may seem easier than ever.”

Before we start placing the blame at the feet of Hannah Montana, Justin Bieber, Selena Gomez or other tween stars, it should be noted that not a single tween was surveyed for this study. Instead, they interviewed adults who grew up during the particular decades included in the study.

Moreover, they also discuss--and this is important--how kids today are more attuned to values such as fame than kids in the 1970s and 1980s. The bottom line?

Parents need to do some co-watching of shows that are aimed at the pre-teen (and teen!) demographic to see what values are being conveyed. Talk to your kids. Ask them what they are thinking so you can help steer them toward more grounded and realistic outlook on life.

That's my two cents, what's yours?

You can read the entire study, The Rise of Fame: An Historical Content Analysis, in the Journal of CyberPsychology.

 

Block social media at the office? Gen Y won’t work for you [VIDEO]

via www.ragan.com

None of the top 100 companies to work for block social media access at the office, reports Erin Lieberman Moran, senior VP at the Great Place to Work Institute.

Learn more about why employees should be trusted.

Trend Watch: Children’s Virtual Worlds 2011 Report

Scott Traylor, founder of 360 Kid--the award winning kid focused content and technology company--has put together an exhaustive study of the state of kids virtual worlds. It's an impressive report.

According to Scott, "the most popular destinations for both kids and adults are “casual gaming” destinations. For kids and tweens, that means Wizard 101, Poptropica, Club Penguin and Moshi Monsters (which was just valued at $200 million).

While social and chat-based destinations like IMVU and Hi5 fall in second place for the young adult and older crowd, destinations that have a toy tie-in or real world connection, like Webkinz and Build-A-Bearville hold second place for kids and tweens.

However, this VW/MMO type has been on a slow two-year decline, largely as a result of Webkinz loosing significant marketshare over that period, to newcomers like Wizard 101 and Poptropica.

While Club Penguin has dropped in placement on the best top 10 list for kids, it has done a surprisingly good job of maintaining marketshare, loosing only a small percentage compared to Webkinz."

You can read the entire report over on Scott's 360 blog. And while you're there, don't forget to subscribe to his RSS feed and follow him on Twitter!

Global Youth: EU Kids Online Study Suggests Removing Age Restrictions on Facebook

Significant numbers of children are breaking the rules by setting up their own profiles on social networking sites such as Facebook, finds a new EU Kids Online study.

The report, Social Networking, Age and Privacy, found that 38 per cent of 9-12-year-olds use social networking sites, with one in five of the age group having a profile on Facebook, even though the network sets a minimum age of 13 to join.

"Since children often lie about their age to join 'forbidden' sites it would be more practical to identify younger users and to target them with easy-to-use protective measures."

Researchers who carried out the EU Kids Online survey of 25,000 young people across Europe say it shows that age restrictions are only partially effective and that a growing number of children are taking online risks.

A quarter of children on social networking sites have their profile set to ‘public’. One fifth of children whose profile is public display their address and/or phone number, twice as many as for those with private profiles.

Professor Sonia Livingstone from the London School of Economics and Political Science, who directs the project, said: ‘It seems clear that children are moving to Facebook – this is now the most popular site in 17 of the 25 countries we surveyed. Many providers try to restrict their users to 13-year-olds and above but we can see that this is not effective.’

Especially younger children are less likely to use privacy options and to understand the safety features that are available. According to the report, across the 25 European countries surveyed, 57 per cent of children (aged 9 to 16) use Facebook as their sole or main social networking site. This ranges from 98 per cent in Cyprus, to only two per cent in Poland.

Need for better protective measures

The findings raise the possibility that removing age restrictions from social network sites might be the most effective way of improving online safety as the rules have the consequence of driving kids’ social networking underground.

Among other findings, the survey shows that almost one in six 9-12-year-olds, and one in three 13-16s, have 100 or more online contacts. Around a quarter of SMS users communicate online with people who have no connection to their offline lives, including one fifth of 9-12 year olds across all SMS (and one quarter of younger Facebook users).

Key findings of the report:

• Social networking sites (SNS) are popular among European children: 38% of 9-12 year olds and 77% of 13-16 year olds have a profile. Facebook is used by one third of 9-16 year old internet users.
• One in five 9-12 year olds have a Facebook profile, rising to over 4 in 10 in some countries.
• Age restrictions are only partially effective, although there are many differences by country and SNS.
• Younger children are more likely than older to have their profile ‘public’. A quarter of 9-12 year old SNS users have their profile ‘set to public’.
• Parental rules for SMS use, when applied, are partly effective, especially for younger children.
• One fifth of children whose profile is public display their address and/or phone number, twice as many as for those with private profiles.
• The features designed to protect children from other users if needed are not easily understood, by many younger and some older children.

EU Kids Online: Social Networking, Age and Privacy

Report: Minority Kids Spend Most of Their Waking Hours Plugged In

Minority children spend an average of 13 hours a day using mobile devices, computers, TVs and other media — about 4½ hours more than white kids, says a new report released earlier this month.

The findings, from Northwestern University, are being presented to childhood and telecommunications experts in Washington, D.C.

The results are from an analysis of two Kaiser Family Foundation surveys that tracked media use by kids 6 to 18.

Researchers analyzed that data to find out how black, Hispanic, Asian American and white youth use media for homework and for fun, and how long they're plugged in on any given day.

Among 8- to 18-year-olds, Asian Americans logged the most media use (13 hours, 13 minutes a day), followed by Hispanics (13 hours), blacks (12 hours, 59 minutes), and whites (8 hours, 36 minutes.)

via yourlife.usatoday.com

 

The report shows that compared with white children, minority youth:

• Watch TV and videos one to two hours more a day;
• Listen to music about an hour more a day;
• Use computers about 1½ hours more a day;
• Play video games 30 to 40 minutes longer a day. Black (84%) and Hispanic kids (77%) also are more likely to have TVs in their bedrooms and to eat meals in front of the TV.

Read more about the Kaiser Family Foundation report on minority kids and media use >>>

Infographic: What Different Generations Do Online

via pewinternet.org

The primary adult data in this report come from a Pew Internet Project survey conducted from April 29 to May 30, 2010.

For more information on these and other surveys cited in this report, including survey dates of all activities cited, please see the Methodology section at the end of the "Generations 2010" report.

Boys, the Media & Body Image: An Open Letter to @TheEllenShow

Hi Ellen.

A few weeks ago I was watching a rerun of the Ellen DeGeneres Show and saw the episode with your wife Portia de Rossi talking about her book ‘Unbearable Lightness.” It was a powerful interview. Sadly Portia’s story--the pressure to look a certain way, to be a certain weight--is very typical of what happens to many young women both in Hollywood and across the country.

As I read Portia’s book, I reflected on the similarities between her experience with eating disorders and the many kids/teens/tween--both boys and girls-- who are also impacted by these “perfect” body images they see in the media, video game and entertainment industries.

As you know, these portrayals only reinforce and fuel those negative body image ideas. Ultimately they become a part of a vicious circle of self hatred, low self esteem and unrealistic goals.

While there has been lots of media coverage and press about young girls/women regarding body image & eating disorders, there has been very little devoted to how the media effects boys. In many cases, boys are an understudied group with regard to body issues (dysmorphia, bigorexia).

Even as the media continues its obsession (yes, Twilight I’m looking at you) for the almighty 'six pack', boys have been gaining on girls in eating disorders like anorexia and bulimia.

So all of this had me thinking about how your show frequently has shirtless, very buff dudes on during various segments. I know it’s all done in fun--and without malice on your part--however it seems like a bit like a double standard.

In one segment you are talking about how the media fuels negative body image issues for women/girls and then in the next segment you fawn over celebrity abs or have a segment with shirtless guys.

What message does that send to a young, tween boy who’s watching your show after school?

I hope that you won’t take this as a criticism. It’s not. You have been a champion of kids and so many other issues. I admire how you have really used your high profile status to support so many, many social issues.

I really appreciate, in particular, you taking a stand on bullying. I was bullied so much in 6th grade that I had to leave school. At one point, as I was walking home from school, a bunch of kids stuck their heads out of the bus and showered me with their saliva. I know all too well how that stuff sticks with you well into adulthood. But I digress.... ;-)

I also work in the youth media/marketing world and know that we all struggle with these issues. It’s a tricky thing to find a balance between providing entertainment, marketing to kids and making sure that we think about the messages--intended or not--that we send to these kids.

I also felt that it was important that I raise this issue with you since have launched a music label (congrats!) that so far has signed artists that are primarily marketed towards a youth demographic. In doing so you will have an even more direct impact on young kids, tweens & teens.

I hope that you will take all this into consideration as you move both your TV show and music business forward. If you have any feedback, questions or need anything else, please don’t hesitate to let me know.

Respectfully yours,

@derekeb

Additional Resources

• Boys and Body Image: Eating Disorders Don't Discriminate
• Packaging Boyhood
• Free eBook: The Perfect Gift for a Man: 30 Stories for Reinventing Manhood
• Buffed Boy Body Image and Teen Scene 'Hottie' Factor

Infographic: How Social Media Is Reshaping College Admissions

via www.penn-olson.com

Speak Up National Findings 2010: How Students Are Leveraging Technology for Learning

Earlier this month 2011 Project Tomorrow released the report “The New 3 E’s of Education: Enabled, Engaged and Empowered – How Today’s Students are Leveraging Emerging Technologies for Learning” at a Congressional Briefing held in Washington, D.C..

The Speak Up 2010 project surveyed almost 300,000 students (along with 43,000 parents, 35,000 teachers, 2000 librarians and 3500 administrators) from over 6500 private and public schools last fall about how they're using - and how they want to be using - technology for learning.

Key findings:

• 67 percent of parents said they would purchase a mobile device for their child to use for schoolwork if the school allowed it, and 61 percent said they liked the idea of students using mobile devices to access online textbooks.

• 53 percent of middle and high school students reported that the inability to use cell phones, smart phones or MP3 players was the largest obstacle when using technology in school.

• Additionally, 71 percent of high school students and 62 percent of middle school students said that the number one way schools could make it easier to use technology would be to allow greater access to the digital content and resources that Internet firewalls and school filters blocked.

• Parents are increasingly supportive of online textbooks. Two-thirds of parents view online textbooks as a good investment to enhance student achievement compared to 21 percent in 2008. However, E-textbooks are still a relatively novel concept in the classroom. Slightly over one-third of high school students report they are currently using an online textbook or other online curriculum as part of their regular schoolwork.

• Nearly 30 percent of high school students have experienced some type of online learning.

Speak Up National Findings 2010

Trend Watch: The Social Media Divide

"The Digital Divide" has vexed and worried researchers for at least a decade, raising concerns that entire groups of Americans might be left behind, unable to afford the gadgets of the 21st Century.

Perhaps it’s the social network divide they should worry about instead.

There is plenty of empirical evidence that those who choose to avoid Facebook, MySpace, and Twitter suffer social consequences: Ask anyone who missed a party -- or for that matter, a wedding -- that was organized on Facebook.

New evidence from a survey conducted exclusively for msnbc.com suggests that divide is becoming a pitched battle, with simmering frustrations between pro- and anti-social network crowds over an issue that is central to the digital age and the future of social networks: Privacy.

 The survey suggests that Americans' opinions on privacy are polarizing towards two extremes -- it's become either much more important or much less important -- and the fault line is social media participation.  It was conducted by The Ponemon Institute as part of msnbc.com’s recent four-part privacy series.

Read more on MSNBC.com

via redtape.msnbc.com