I've recently partnered with Facebook and co-authors Linda Phillips and Dr. BJ Fogg to write the Facebook for Educators Guide!
The guide is also available in Spanish, Portuguese and German.
via pewinternet.org
The primary adult data in this report come from a Pew Internet Project survey conducted from April 29 to May 30, 2010.
For more information on these and other surveys cited in this report, including survey dates of all activities cited, please see the Methodology section at the end of the "Generations 2010" report.
According to comScore’s “2010 U.S. Digital Year in Review", which is available for download here, Facebook is the fourth most-visited US web property overall, with Google and Yahoo! still topping that list.
Here are some other interesting stats from the report:
ComScore 2010 US Digital Year in Review
This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics.
We also discuss the affinity score of certain keywords for a few social networking sites. The sites included in this graphic are Facebook, Twitter, MySpace, Digg, StumbleUpon and YouTube.
Key Points:
TRUSTe, provider of the leading privacy trustmark, has announced the results of a survey of parents and their teenagers on social networking behaviors – the first national social networking privacy survey to be conducted on both parents and their teens that also measures parental expectations against actual teen behavior.
The study is titled “The Kids are Alright,” as it reflects in many ways parents and teens doing the right things on social networks.
The survey found that overwhelming 98 percent of parents indicate that both their teen’s privacy – as well as control over their own personal information – is important, very important or extremely important when using social media websites.
Social Networking Privacy Tips for Parents
The majority of parents and teens said they feel confident about the safeguards they have in place for their Facebook accounts, although 89 percent of parents want default privacy settings on all teen accounts to limit the amount of information that is public and to restrict advertiser and application access to their teen’s information.
Parents are looking for more direct ways to control their teen’s information and overall want greater control. Not surprisingly, most parents spend less time than teens on social networking and Facebook, although the majority of both groups checked Facebook at least once a day and frequently more often.
Related: Digital Parenting Resources: Teens, Social Media & Cyberbullying
TRUSTe, provider of the leading privacy trustmark, has announced the results of a survey of parents and their teenagers on social networking behaviors – the first national social networking privacy survey to be conducted on both parents and their teens that also measures parental expectations against actual teen behavior.
The poll included responses from two thousand parents and teenagers to reveal: their level of involvement with social networks; perceptions and concerns about their privacy when using social networks; and parental monitoring and engagement with their teens on social networks.
The study is titled “The Kids are Alright,” as it reflects in many ways parents and teens doing the right things on social networks. Overall, the survey suggests that parents and teens are doing a number of the right activities to protect their privacy:
However, teens are still engaging in potentially harmful activities:
TRUSTe: Social Networking & Privacy Survey
Facebook clearly dominates as the leading social networking site with a whopping 95 percent of parents and 90 percent of teens with a social networking account using the popular site.
Within households where both the adult and teen reported Facebook accounts, one-third of teens surveyed said they helped open and set up the account for one or both of their parents, and most of those teens are friends with their parents, with more girls friending parents than boys.
Teens also engaged in more social networking activities than parents, such as chatting, playing games, sharing online content and taking quizzes and on average have a larger number of Facebook friends.
The largest ever global research project into people’s online activities and behaviour – Digital Life – was launched earlier this week by TNS, the world’s biggest custom research company.
Covering nearly 90 per cent of the world’s online population through 50,000 interviews with consumers in 46 countries, the study reveals major changes in the world’s online behaviour.
Among the key findings of the study are:
TNS Digital Life: Drivers of Online Behaviour
TNS Digital Life: The North American Digital Landscape
IN 2007 Danah Boyd heard a white American teenager describe MySpace, the social network, as “like ghetto or whatever.” At the time, Facebook was stealing members from MySpace, but most people thought it was just a fad: teenagers tired of networks, the theory went, just as they tired of shoes.
But after hearing that youngster, Ms Boyd, a social-media researcher at Microsoft Research New England, felt that something more than whimsy might be at work. “Ghetto” in American speech suggests poor, unsophisticated and black. That led to her sad conclusion: in their online life, American teenagers were recreating what they knew from the physical world—separation by class and race.
A generation of digital activists had hoped that the web would connect groups separated in the real world. The internet was supposed to transcend colour, social identity and national borders. But research suggests that the internet is not so radical. People are online what they are offline: divided, and slow to build bridges.
Last week the Cartoon Network announced further details of its multi-platform Bullying Prevention Campaign at the National Bullying Prevention Summit in Washington, DC.
Speaking to an audience comprised of government officials, business leaders and leading educators of bullying prevention, Cartoon Network’s President and Chief Operations Officer Stuart Snyder unveiled the official title of the campaign—STOP BULLYING: SPEAK UP—which will serve to educate and empower young bystanders to take action to reduce/prevent bullying.
Bystanders represent the 75-85% of students in schools that witness incidents of bullying every year, whether on the playground, in the classroom, on the bus, on social media websites, or cell phones.
The STOP BULLYING: SPEAK UP on-air and online CAMPAIGN will launch in October to coordinate with the fifth annual National Bullying Prevention Awareness Month, sponsored by the National Center for Bullying Prevention.
Related: Digital Parenting Resources: Teens, Social Networking & Cyberbullying
As part of a larger commitment to the anti-bullying efforts, CNN, sister network to Cartoon Network, which has to date covered numerous stories about the rise and growing concern over bullying in America, will also recognize October Bullying Prevention Month by presenting an Anderson Cooper 360° Town Hall event the first week in October.
“Bullying recently has been designated by the American Academy of Pediatrics as a national health crisis.” -- David Doss, senior executive producer for Anderson Cooper 360°
Award-winning journalist Anderson Cooper will welcome government and education leaders, parents groups and child behavioral experts from top universities and non-profit institutions to discuss the many issues and concerns surrounding bullying.
Cartoon Network’s initial steps include launching a new series of original PSAs that will premiere on Friday, Oct. 1, at 9 a.m., introducing the pro-social effort and directing viewers to key online resources at CartoonNetwork.com.
Update: Lady Gaga Tells Little Monsters 'Bullying is for losers'
Update: Here's the link to the Stop Bullying: Speak Up campaign resources!
Related: Ellen Degeneres 'United Against Bullying' Resources
Update: On March 10, 2011 the White House is hosting "Conference on Bullying Prevention" that will be streamed live on Facebook. The conference will address bullying--both online and offline.
Facebook has announced that it now has 500m active users, just six years after it was first launched. The site has become the poster child of social networking on the web. However, other networks have not fared so well.
View Large | via www.bbc.co.uk
In this University of Virginia study (Mikami, Szwedo, Allen, Evans, and Hare, 2009) examine online communication on social networking web pages in a longitudinal sample of 92 youths (39 male, 53 female). Participants’ social and behavioral adjustment was assessed when they were ages 13–14 years and again at ages 20 –22 years.
At ages 20 –22 years, participants’ social networking website use and indicators of friendship quality on their web pages were coded by observers. Results suggested that youths who had been better adjusted at ages 13–14 years were more likely to be using social networking web pages at ages 20 –22 years, after statistically controlling for age, gender, ethnicity, and parental income. Young Adults Communication on Social Networking Websites
Overall, youths’ patterns of peer relationships, friendship quality, and behavioral adjustment at ages 13–14 years and at ages 20 –22 years predicted similar qualities of interaction and problem behavior on their social networking websites at ages 20 –22 years.
Findings are consistent with developmental theory asserting that youths display cross-situational continuity in their social behaviors and suggest that the conceptualization of continuity may be extended into the online domain.
For Many Blacks, Twitter Enables a Vibrant Social Life: Some researchers have surmised that African-Americans might use
Twitter more heavily because they use it in a more conversational way
than other groups.
Twitter's "trending topics" - popular subjects
on a given day - often center on issues African-American users are
tweeting about. [NewsObserver]
Instead of Banning Your Kids from Social Networks, Consider Teaching Responsible Usage: I’m glad my parents didn’t ban me from them. I’m glad that my parents taught me basic principles to live my life by, principles that have served me both online and offline.
They weren’t particularly tech savvy. They didn’t hover over me at all moments. The family computer wasn’t locked down and it didn’t have any monitoring software. But, they taught me how to be safe as a kid. [ManagingCommunities.com]
More Cyberbullying on Facebook Than Rest of the Web: Thirty-two percent of online teens have experienced some form of harassment via the Internet, a problem also known as "cyberbullying."
According to recent data, 15% of online teens have had private material forwarded without permission, 13% have received threatening messages and 6% have had embarrassing photos posted without permission. [NYT]
Facebook Privacy Research: There is significant concern about the exposure of personal data to facebook’s advertising partners and to external sites, often governed by the decision of friends rather than the personal subject of the data. [Frances Bell]
Hello Kitty Death Watch: Hello Kitty fatigue is hitting Japan first, and hard, the company indicated. Analysts say part of the problem is that Sanrio has oversold Hello Kitty, which appears on products as various as T-shirts, toilet paper and toasters. [NYT]
How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands: While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adequately covered, this analysis is intended to unravel what’s at stake –and what brands should do. I’ve spoken to a handful of brands and their representatives to learn what’s eating at them. [Web Strategy]
Tweets From Disneyland: Our weekly roundup of some of the best--and the worst--tweets from the park that's only sometimes the happiest place on earth. [OC Weekly]
Business School Ditches Kindle DX: The Kindle isn't doing as well in academic environments as Amazon—and educators—had originally hoped. The Darden Business School at the University of Virginia is near the end of its Kindle "experiment," already concluding that students are not into the Kindle when it comes to classroom learning. They are, however, fans of the Kindle when it comes to using it as a personal reading device. [Ars Technia]
The Real ROI of Social Media: If you're asking the ROI question about social media and expecting to be able to show it all on a spreadsheet, you're still looking at social media as a channel, most likely for just one or two business functions, such as marketing or recruiting.
While it's true that social media can be used in that way, it has become something else entirely: an essential communication utility. What's the ROI of the telephone? Or email? It's a ridiculous question, right? [American Express OPEN]
This work is licensed under a Creative Commons License.
Header Artwork by BT Livermore
Social Icons Courtesy of Davide Di Cillo
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