They werenât particularly tech savvy.
They didnât hover over me at all moments. The family computer wasnât locked down and it
didnât have any monitoring software. But, they taught me how to be safe
as a kid. [ManagingCommunities.com]
According to recent data, 15% of online teens have had private material
forwarded without permission, 13% have received threatening messages and
6% have had embarrassing photos posted without permission. [NYT]
Facebook Privacy Research: There is significant concern about the exposure of personal data to
facebookâs advertising partners and to external sites, often governed by
of friends rather than the personal subject of the data. [Frances Bell]
Hello Kitty Death Watch: Hello Kitty fatigue is hitting Japan first, and hard,
the company indicated. Analysts say part of the problem is that Sanrio has oversold Hello
Kitty, which appears on products as various as T-shirts, toilet paper
and toasters. [NYT]
How Facebookâs âCommunity
Pagesâ and Privacy Changes Impact Brands: While thereâs been plenty of coverage about user privacy concerns,
attention on Facebookâs changes on brands hasnât been
adequately covered, this analysis is intended to unravel whatâs at stake
âand what brands should do. Iâve spoken to a handful of brands and
their representatives to learn whatâs eating at them. [Web Strategy]
Tweets From Disneyland: Our weekly roundup of some of the best--and the worst--tweets from
park that's only sometimes the happiest place on earth. [OC Weekly]
Business School Ditches Kindle DX:The Kindle isn't doing as well in academic environments as Amazonâand
educatorsâhad originally hoped. The Darden Business School at the
University of Virginia is near the end of its Kindle "experiment,"
already concluding that students are not into the Kindle when it comes
to classroom learning. They are, however, fans of the Kindle when it
comes to using it as a personal reading device. [Ars Technia]
The Real ROI of Social Media: If you're asking the ROI question about social media and expecting to be able to show it all on a spreadsheet, you're still
looking at social media as a channel, most likely for just one or two
business functions, such as marketing or recruiting.
While it's true
that social media can be used in that way, it has become something else
entirely: an essential communication utility. What's the ROI of the telephone? Or email? It's a ridiculous question, right? [American Express OPEN]
to research conducted by BlogHer and iVillage â2010 Social
Media Matters Study,â co-sponsored by The Nielsen Company and Ketchum, social sites
are now a frequent destination for nearly three-quarters of Internet
Here are some of the other key findings in the 2010 Social Media Matters Study:
Blogs trail only search engines as the preferred media source for product-purchasing information for BlogHer users.
Among BlogHer users, 96 percent read blogs weekly or more often.
BlogHer users are more active than average women across the board on blogs, Facebook, and Twitter.
As for iVillage users, message boards and forums were second only to conversations with friends and family as the preferred source of product-purchasing information.
73 percent of respondents from the iVillage community said they share topics on message boards and forums that they would not share on social networks. Of those, relationships (61 percent), health (45 percent), and work-related issues (39 percent) were the top topics they would not share on social networks.
31% higher than the total online population for Gen X generation
3.6 percent of iVillage community members post on message boards or forums every day.
Perhaps not surprisingly, average mobile use varies greatly by age, and sexting, while limited (according to Pew only 4% of teen admit sending a nude photo of themselves to someone via text) seems to becoming more of an issue.
from low-income households, particularly African-Americans, are much
more likely than other teens to go online using a cell phone,â the
report said. âThis is a pattern that mirrors Pew Internet Project
findings about adults and their cell phones.â
Urban Youth Are Wire(less)
For most of the 1990s the conversation around minority youth and
technology was centered on the âdigital divide.â This conversation was
primarily focused on hardware issues and connection to the Internet.
However, as S. Craig Watkins points out, the digital divide is not just
about access, it is âalso about social and cultural skills in human
networks to enable proper participation.â
In his keynote at the 2010 Digital Media Learning 2010, S. Craig Watkins
(University of Texas at Austin) presented a number of emergent patterns
about African-American and Latino youth usage and participation in the
digital media space:
Usage Is Mobile: Mobile phones are emerging as the
preferred platform among minority youth. 92% of 1500 minority youth
surveyed in 6 major urban markets own a mobile phone;
Usage Is Peer And Interest Driven: They are
"living and learning" with new media, engaging their peers, peer
interaction, peer informed spaces that drive their usage and interest
driven genres (e.g., hip hop);
Digital Media Is The New Town Square: "Back in
the day" hip hop youth were always writing stories, carrying pens and
papers; documenting their stories about their life in poems and hip
hop. Today, the digital landscape is the new town square and they go
online to engage with their community, and engage in a "stunning"
critique about the world around them;
Use Digital Media As A Space Of Opportunity:
Messaging & hanging around in digital media is NOT just wasting
time, but they are creating gateways for them to create opportunities
and engage with what they are love and passionate about (e.g., a young
girl who used hip hop to connect with hip hop artists, but also to
connect with her friends and record/tweet about her own hip hop).
Whether it's marketing soda, producing digital entertainment or online learning opportunities, it's vital that we have a better understanding how minority and urban youth connect and interact on the web so that we can create more inclusive digital experiences.
This is a pretty moving piece from Pathways To Housing & Sarkissian Mason depicting a âvirtualâ homeless man projected onto a wall in NYC, shivering from the cold of a sleepless night, alone, outdoors, he is just one of 40,000 similar people that are homeless in New York.
The campaign to raise awareness hope to create interaction with someone most people just pass by, in prompting the public to interact with the virtual homeless man by SMSing a number that opens a door.
Passers by are then given the opportunity to send another SMS to make a small donation instantly from their phone. Very, very cool work for a great cause.
Saving the Google Students: For the Google generation, closing school libraries could be disastrous. Not teaching kids how to sift through sources is like
sending them into the world without knowing how to read. [LA Times]
10 Reasons Students Are Tuning Teachers Out: Youâre teaching to a generation of students that can access more
information more quickly than any other generation. Donât tell students
that you donât want to figure out how to use the internet or that you
donât answer email. Youâre putting yourself into a category you donât
want to be in. [GYJoe]
US Census Bureau Adds Mapping App to Facebook: In an effort to reach out to young people, the U.S. Census Bureau is launching a huge nationwide campaign
incorporating social media, broadcast media and print to encourage
people to fill out their census forms this year. [Inside Facebook]
Marketing to Kids | A Time for Playing by the Rules:Whether itâs Quiksilver, Monster Energy Drinks or ESPN X Games, the look and feel of the typical action sports-related website is young, edgy, authentic. Action sports marketers need to be
aware, however, of the panoply of laws that regulate marketing to kids,
including the federal Childrenâs Online Privacy Protection Act (COPPA). [GroupY]
Quote O' The Week: âI hate being thought of as a product. I am not a doll, and people
want to treat me that way. Iâm older now. I have an opinion. I have my
own taste.â- Miley Cyrus on why
being a Disney pop princess is so difficult. [Gossip Girl][Barking Robot]
Blogging, academia, and
the new public intellectual: John Holbo admits he and his fellow pioneers have lost the ârevolutionary
fervorâ of bloggingâs early days. âIâm fortunate to be at the top of the
food chain, to have these bully pulpits where I can stand up and know
thousands of people will hear me,â he says. âBut we all thought blogging
was going to transform academic life, and that didnât really happen.â [Cal Alumni Association]
Linguist Urges Kids to Embrace Twitter: Language is forever changing -- and forms such as tweets and text
messages are no less valid than any textbook version, says the linguist
David Crystal, whose latest book encourages children to engage with the
possibilities of their lingua franca. [The Independent]
More People Are Watching TV While Surfing the Web: This is some decent news for the TV industry, since the fear is that Internet time is eating into boob tube viewing. Overall, TV viewing is up 1%, year over year, according to the report. [Business Insider]
Miley's "Last Song" Webcast: Miley Cyrus, Greg Kinnear and Liam Hemsworth, stars of the upcoming film "The Last Song", will host a live chat on UStream Saturday, March 13 @4pm Eastern/1pm Pacific. [Ustream]
3/13/10 Update: Here's the recording of the webcast with Miley Cyrus and the cast of "The Last Song." [Facebook]
A "Wizard of Oz" remake? Say it ain't so!: Fresh off Disney's massive success with Tim Burton's "Alice in
Wonderland," Warner Bros. wants to remake another childhood classic.
Like, really classic. The studio is examining two existing "Wizard of Oz" projects, with an
eye toward giving one of them a modern gloss and moving it toward the
screen. [LA TIMES]
Rapid Rise of Children with Cellphones: Though girls still have more cellphones than boys â 21.8 percent of
girls have them, compared with 18.3 percent of boys â that gap is about
half as large as it was in 2005. Most of the children surveyed who had
cellphones were 10 or 11 years old; Mediamark reported that 36.1 percent
of children in that age range had phones. [NYT]
TEDxTeen has curated a lineup of international youth
(sprinkled with some compelling adults who made big waves as teens) who
are tackling the big questions and big problems with passion and action.
What are teens across the globe doing to make a difference? You might
be surprised! [TEDxTeen]
11 Steps Toward A Content Strategy: IBM recently published research showing that about 80 percent of those who begin a corporate blog never post more than five entries. And that's just blogging. The Internet is littered with near-tweetless
Twitter accounts, expressionless Facebook pages, no-one-home YouTube
channels. In the rush to adopt social media as a tactic, too many
marketers leave strategy in the dust. [eConsultancy]
Five Ways to Use Twitter to Avoid a Backchannel Disaster: What do you do when youâre giving a presentation, and notice that your
audience is looking down, busily typing on their laptops and
smartphones? And what about when you get the sense that they are
turning against you? To short-circuit a possible disaster, keep in mind these five things you
can do to prepare and engage the backchannel. [Mashable]
Armando raises some really good points in his article, but I think his most important lesson for youth marketers and brands is that there is a fine line between (buzz word alert!) engagement and alienating the very customer you are targeting with your message. Possibly forever!
And now, a few words of wisdom from Armando:
"Iâm tired of dealing with brands all over social media, I need a minute
of my day when brands are not all up on my shit. Is that possible?"
"The more that you try to be part of my life, the more turned off I get.
If I love a brand, I will find you, and Iâll be your biggest fan. So
instead of trying to be all up in my shit why donât you act confident
(Iâve heard chicks dig it). Act like you believe in your product and its
quality and maybe Iâll give you a chance."
"So how about we make a pact, brands of the world, stop trying to be
someone you are not (my friend) and be who you are (a confident brand
that believes in your product). I know you are there and if I donât, Iâm
sure Iâll see you on TV or every time I open a magazine â just please
stay away from my social network."
Dan Pankraz, an Australian youth planning specialist in Sydney, has put together an insightful presentation that looks at some of the key development stages kids, tweens and teens go through and the implications for marketers looking to have conversations with youth.
Partnering with youth marketers, culture and trend experts from around the world, Graham Brown (the force behind mobileYouth) have crowd-sourced an impressive amount of research on global youth trends and shared his findings in a series of three presentations.
What Youth Think: 2010 Youth Trends Report presentations are a must see for youth marketers, media planners, educators, youth pastors and anyone else who works in the youth space.
So sit back, take notes and enjoy. Then let's all meet up at the Carrot Mob!
"For marketers, the Millennials represent a multifaceted challenge that defies easy categorization. Beyond their demographic diversity, marketers need to recognize distinct behaviors, preferences, attitudes, and values that set this group apart from the rest.
We need to realize that consumer-driven marketing integration is not a dream but a critical reality. And this starts with understanding who these young adults really are."
is the latest in a flurry of new location-based mobile apps that allow
users to 'check in', connect with friends and earn badges. The free app comes in two
flavors--iPhone and Android.
The downside of many location-aware mobile apps is that they
tend to serve only as fuel for the "look at me" aspect of the
social web. One of my Tweep's coined a great term for this trend: "geonarcissism."
Unlike other location-based social networks that put the focus on 'You', CauseWorld provides their community with an opportunity to focus on doing good, funding social change and benefiting others all with a few clicks (or taps) on their phone.
Here's how it works. All you need to do is walk into one of the many stores you most likely
frequent anyway, such as common groceries, hardware stores, department
stores, and many others. Pull out your phone, open the app, and check
in. No purchase is required. When you 'check in' you earn "Karma Points."
Your 'Karma Points' can then be converted into real dollars and donated, thanks to corporate sponsors Kraft Foods & Citi, to nine potential causes including Support A
Classroom, Give Clean Water, Donate A Book or Provide Relief for Haiti. The CauseWorld community has already earned $6 million Karma's for Haiti. Like other location-aware games, you also earn badges for your 'Karma.'
This is also a perfect example of how brands can combine current trends like location-aware games, social media, cause marketing and mobile devices to deliver a unified experience for their customers.
The partnership hopes to engage viewers long after they turn off the
television, close their laptops and stop watching Bravoâs TV shows.
Starting Monday, Bravo will begin offering Foursquare players âbadgesâ and special prizes when viewers visit more than 500 Bravo locations.
will be picked by Bravo to correspond with select Bravo shows including
âThe Real Housewives,â âThe Millionaire Matchmaker,â âTop Chef,â âKell
on Earth,â âTop Chef Mastersâ and âShear Genius.â