Weekly Wrap: Coca-Cola's Teen Mobile Marketing Strategy, Social Media Statute of Limitations, Facebook Privacy, Youth in Revolt & More!!

Coca-Cola Targeting Teens with Mobile Marketing StrategyMillennial's are using their handsets to communicate, consume media and befriend brands more than at any point in the past and as a result Coca-Cola is increasingly turning towards mobile marketing to reach the teenage and young-adult generations. [mViews]

At-Risk Students Make Multimedia: A team of college professors and K-12 teachers discovers how building video games can elevate student performance. [Edutopia]

Games lessons: Since the beginning of mass education, schools have relied on what is known in educational circles as “chalk and talk”. Abandoning it, though, is what Katie Salen hopes to do. It sounds like a cop-out, but the future of schooling may lie with video games. [Economist]

Blog, poke, twitter and be damned: We need a 'statute of limitations on stupidity' for our youthful online indiscretions – otherwise only the drones will thrive. (AMEN!) [Guardian]

(List) What the Internet is Killing: The article is hardly surprising given the massive shifts the Internet brings to society, but it does raise a debate about what will be missed from a bygone era and what will be rightly forgotten. [PSFK]

U.S. Universities Plan Course to Navigate the Mobile Learning Curve: It is imperative that colleges and universities around the country include mobile as part of their marketing communications strategy if they want to continue to attract, retain and satisfy students and school supporters.

Platogo: user-generated content comes to browser gaming: It's a fascinating endeavour, and there seems to be a real emphasis on quality rather than quantity - the UGC stuff is also nicely implemented in the games I've played. [Guardian]

Tweet O' the Week: "I really have become addicted to Klondike bars for breakfast... they're like square frozen bowls of cereal --- they're practically vitamins." (via @DougCoupland)

Youth in Revolt: The plot of this teen film feels episodic, but not in a bad way, with Arteta squeezing an impressive number of set pieces into 90 minutes. Well-placed animated sequences -- a mix of stop-motion and CGI -- keep things moving along at a perky clip. [Variety]

10 Tips to Safeguard Your Privacy on Facebook: Facebook statistics show that it has 250 million active users each with an average 120 friends. More than 1 billion photos are uploaded every month by its users, over 70% of whom use applications like games and quizzes in Facebook. This guide will show what you can (and cannot) do to safeguard your Facebook privacy. [MakeUseOf.com]

Speed Round: Ypulse posted this hillarious list of 'Random Thoughts of People Our Age', TechFlash wonders if New Google is the Old Microsoft, Mike Schmid--one of the talented musician's who backs up  Miley Cyrus on her tour has a List of Rules for all you tweens and finally....in the UK Boy Scouts have been forbidden to Carry Pen Knives! [BangItOut.com] [TechFlash] [It's All True] [Free Range Kids]


Weekly Wrap: Fox Twitter #FAIL, MySpace is Dead, UK TV Revolution, Ad Literacy 101, Too Much College Debt, RIP Zune & More!

Flickr > don't piss off gen y

A Revolution in TV as Content Moves Online: There's a revolution going on in television but you may not necessarily be watching it on the set in your living room. Online viewing of programmes in the UK will more than triple in the next few years, according to the latest forecasts, boosted by new video on demand websites offering the best British and US shows to users for free. [The Guardian UK]

A Textbook Discount: The Bigwords free iPhone App works to take some of the sting out of the experience through a complex calculation to find the best textbook deals, whether than means buying new, used or digital, or just renting. [NYT]

Fox's 'Twitter on TV' Experiment Irks Fans: Fox’s idea of “tweet-peats” would combine reruns of popular new shows Fringe and Glee, with producers and members of the cast tweeting their show commentary as the episodes rolled. [Mashable]

Ad Literacy 101: Ads are often enjoyable for kids. They're also pretty ubiquitous. So it might be counterproductive to act as though all advertising is dumb or boring or evil, or to make your kid feel guilty for partaking of it. The goal here is rigorous critical thinking, and good/bad dichotomies generally fall into the "simplistic thinking" category. Life is much more complex. [Brett Berk in Babble]

Web-monitoring software gathers data on kid chats: Parents who install a leading brand of software to monitor their kids' online activities may be unwittingly allowing the company to read their children's chat messages — and sell the marketing data gathered. [San Francisco Chronicle] 

A Sneak Peek at Obama's Speech to Schoolchildren: On September 8th, President Obama will speak to American schoolchildren. I got a look at an early draft... [Huffington Post]

Is A College Education Worth The Debt?: A college degree has long been considered a golden ticket to success in this country. But with the current economic recession, some question whether obtaining a college degree is worth going into debt. [NPR]

New College Majors for Changing Times: The Chronicle of Higher Education says colleges are now offering new disciplines for students, including a major in the science behind customer service. [American Public Media]

Speed Round: UK considering 'No Fee' degrees, teachers are using Twitter to connect with students, teachers discover how building video games can help at risk students do better in school, an Ofcom study finds young people want advice about online privacy (thanks Tania!), according to HitWise MySpace is Dead..long Live Twitter, Zune doesn't pass Microsoft's 'death panel' and finally....new data from comScore shows that teens now LOVE the Twitter! (At least until next week when another study will show that they don't love the Twitter!) [BBC] [SA Blog] [Edutopia] [eGov] [Josh Dhaliwal] [GadgetLab] [Mashable]


Weekly Wrap: Sears to Sell Toys (Again), MTV Mobile Marketing, Riley Project for Charity Water, Virtual Goods & Britney Spears, Cheskin on Chinese Youth & Facebook for Grandma

Return to Toyland: Sears, famous for its Christmas Wish Book, has announced that it's returning to the toy business in time for the holiday season. Also, Costco has pulled a controversial doll from its shelves after customers complained it was racist. [LA Times] [KTLA]

MTV Youth Marketing Uses Mobile to Promote Setting Goals: MTV launched a new multi-platform advertising initiative inviting youth to publicly share something they feel strongly about. [MobileMarketer]

The Riley Project: After learning that 5,000 kids die a day because they do not have clean water, 7-yr-old Riley Goodfellow wanted to see what 5000 kids dying a day looked like. She drew 5,000 lines to help people understand how many kids die a day. It took her about 4 days to make the lines. Riley is now collecting donations to fund new wells in Africa through one of my favorite organizations--Charity Water. [Riley Project] [Charity:Water]

NAEP on Technical Literacy: The National Assessment of Educational Progress (NAEP) has released a draft framework for the national assessment of technological literacy, the first to gauge students’ understanding of and skill in using a range of tools, has been presented to the board that oversees the testing program. [Education Week]

Virtual Goods, Real Money: Virtual goods represent one of the strongest ways that marketers and retailers can get involved with virtual worlds, and their popularity in social networks has increased with the opening up of the Facebook platform. This potential gold mine has inspired Britney Spears to launch her own line of virtual gifts on Facebook. [eMarketer] [Britney Spears.com]

Less than 1/20 Social Networkers Pay Attention to Ads: Research out today by LinkShare (via the Internet Advertising Bureau) shows that only 4% of users have ever clicked on an advert on a social network. [Social Media Today]

Miley's Choice: Over on Ypulse, Anastasia Goodstein has an excellent essay about Miley Cyrus' and her risque "pole dance" performance on the 2009 Teen Choice Awards. [Ypulse.com]

Tweet O' the Week: "One of the few holy traditions that Christians, Jews, and Muslims all hold sacred in common? S'mores." (via @sacca)

Cheskin on Chinese Youth Culture: China’s New Culture of Cool provides answers to these questions and more. LiAnne Yu, Cynthia Chan and Christopher Ireland take a fresh, easy-to-read look at the emerging, affluent and influential middle class of China. [Cheskin]

Speed Round: A 11-year old interviews President Obama, Secretary of Education Arne Duncan is bullish on mobile phones in the classroom, research conducted by Common Sense Media found that parents aren't hip to what their teens are doing online (shock! awe!), Ars Technia has compiled an excellent privacy guide for Facebook (thanks Anastasia!) and Rookie Moms has a Facebook guide for grandma, Glyndŵr University is hosting a conference on how youth and community work practice can respond to the digital transformation of society, and finally........CNN asks if the Twitterati can sell your soda pop! [ABC News] [Tech Disruptions] [Common Sense Media] [Ars Technia] [Rookie Moms] [Glyndŵr University] [CNN]


Weekly Wrap: Gen Y Love Mom & Dad, Google Generation, Best Buy Mobile Survey, MySpace as 'Digital Ghetto', Millennial Stereotypes & Calling BS on Social Media

The Real Life of Teens: The media portrays teens as being 'sexting', binge-drinking louts - but it's just a variation on a centuries-old stereotype. Why are we so afraid of young people? (This is such a great column, well worth reading and a refreshing portrayal of Gen Y.) [Irish Times]

Gen Y Still Love Mum & Dad: They might be young adults making their own way in life, but a new research published by the Australian Institute of Family Studies shows that the wired wonders of Gen Y still value the advice of their parents. [Courier News]

Google Generation is a Myth:
Research conducted University College London claims that, although young people demonstrate an ease and familiarity with computers, they rely on the most basic search tools and do not possess the critical and analytical skills to asses the information that they find on the web. [JISC]

Tweet of the Week: "For the record, I keep my billions of virtual dollars tucked safely under my virtual mattress with a virtual rottweiler protecting (via @elusivefish)." Speaking of virtual currency... [Twitter] [Virtual World News]

Hot for Teacher?:
A teacher accidentally put pornography into a DVD that was meant to be filled with school memories from the past year, and nobody caught the error until after it was sent home, shocking parents and students alike. Hey DJ--cue the music!. [CBS News] [MTV]

Calling Bullshit on Social Media: "For starters: social media is a stupid term. Is there any anti-social media out there? Of course not." I love this blog post. So. Spot. On. And long overdue [scottberkun.com]

Storytelling 2.0: Penguin Books have launched a great new site that allows kids to play in an unlimited online space where they can create their own virtual stories, books and games for just $10. Once created they can send them to friends to watch, read or play and save them to their own virtual bookshelf. [Digital Buzz via @liamom]

Best Buy® Mobile Survey: Of all Americans with mobile phones, 62% say they use text messaging, mostly because it's a convenient and quick way to communicate. More than one-third (37%) say they use texting to avoid long or tough conversations, and over one-quarter (27%) say they use it because they dislike talking on the phone. One-quarter feel it's a great way to flirt, particularly among the 18-24-year-old set (39%). [Business Wire]

One Last Thing: Corporate types pledge to be more open about tracking consumers online, according to some experts MySpace is now a 'digital ghetto', a new study by FUSE Marketing shows that teens love events, Steve Wheeler on e-learning 3.0 (think mobile!), the abstinence movement gets rebranded, two college kids get a book deal for 'Twitterature', and Nickelodeon launches video games with a pro social message (also related). [AP] [TransComic] [BrandFlakes] [Steve Wheeler] [Alpha Mommy] [Galley Cat] [MediaPost] [Press Any Key]


Weekly Wrap: Twitter & Social Media in Education, Television 2.0, Social Gaming, Boomers & Social Media, Virtual Worlds Growth Spurt, BackTweets & TwitterCal

Higher Education is Stuck in the Middle Ages: In this article Don Tapscott, youth guru and author of Growing Up Digital, outlines the clash between the model of learning offered by big universities and the natural way that young people who have grown up digital learn. The entire U.S. education system is woefully behind when it comes to using social media (and mobile devices) in the classroom. [AlterNet]

The Hidden Problem with Twitter: Speaking of the Middle Ages, this article stirs the pot by asking if the texting and Twitter habits are "hurting" the English language. Perhaps we need to take a cue from our Aussie friends and look for a way to use social and mobile media to help educate the Net Generation.  [HigherEdMorning.com] [University of Melbourne]

More on Television 2.0: Is the TV business dying or does it have a second act? Television networks are actively looking for ways to hold onto Gen Y by interjecting more social media and even 3D television features into their programming.

In an attempt to hold on to younger viewers, MTV is launching It's On with Alexa Chung, while the BBC is placing its bets on a new interactive TV studio. Or will 'traditional' TV networks be replaced by young upstarts like Halogen TV which is featuring both webisodes and traditional distribution outlets for its content?

Virtual Worlds Booming: Market research firm Strategy Analytics released its forecast for growth within the virtual worlds sector and said it sees the global population of virtual world users growing from 186 million today to almost 640 million by 2015 -- that's almost one hundred million new players a year, a nearly 25 percent compounded annual growth rate. [Virtual Worlds News]

Boomers Crashing the Social Media Party
: According to iStrategy Labs, Facebook's seen its 35-54 demo membership blow up by 276.4 percent between June 2008 and January 2009. The 55-and over contingent grew 194.3 percent in the same amount of time. In comparison, that ever-so-sought 18-24 group bounced just 20.6 percent.

The total number of Facebook users aged 35-plus in October 2007 totaled just fewer than 845,000, while as of this past January, their combined might totals just less than 8 million - 18.9 percent of the total Facebook pie. [MediaPost]

Young Obama Official Helped Keep Twitter on in Iran:
According to The New York Times, there's a steady flow of information on Twitter largely thanks to the efforts of a 27-year-old State Department official named Jared Cohen, whose job is to advise the department on how to use social media to promote U.S. interests in the Middle East. [MTV News]

One More Thing: According to experts social gaming is the next big thing, use Backtweets to see which tweets link to your site, mobileYouth has a list of youth marketing & trend Twits on Twitter (thanks Graham!), get a sneak peak of Josh Shipp's new tv show--"Jump Shipp", tweet to add appointments to your Google Calendar, more on Millennials and Twitter and an Iranian Gen Y writes about Revolution 2.0!

Also, thanks to all of you who took part in Operation 55 Zebra! Go David Go!


Global Youth: International Study on Children's Use of Mobile Phones

The Mobile Society Research Institute, based in Japan, has compiled an international study looking at how kids in Japan, South Korea, China, India, and Mexico use mobile technology in their daily lives. Over 6,000 youth between the ages of 9 and 18 and their parents were surveyed on a range of questions regarding their use, attitudes and feelings toward mobile phones.

Key findings of the MSRI Survey

  • Mobile phone technology has become ubiquitous among youth. Key drivers of mobile adoption are age, desire to remain connected with their friends via mobile messaging and network externality.
  • Network externality is the process whereby as the number of people who use a certain product increases around its user, the benefit of owning the product for the user also increases. When network externality takes effect, the adoption of the product increases.
  • The network effect of friends starting to use mobile phones was also found to be a key trigger for take up of phones by children across all the countries surveyed. The survey found that 24% of children bought their mobile phone when one of their three closest friends bought a mobile phone. The network effect was strongest in Japan and China, and weakest in Mexico.
  • Children who use mobile phones show a higher level of trust in new media and a slight increase of distrust of "old media" formats such as newspapers, tv news or radio.
  • The survey found that 4% more girls owned a mobile phone than boys, and 9% more girls who did not own a mobile phone wanted to.
  • Contrary to theories that mobile phones can be an unwelcome distraction for children, the study found no effective correlation between children’s ownership and usage of mobile phones and the time they spent on other activities.
  • Children tend to view their mobile phone as an "information gadget" for communication, especially via mobile email or SMS/text.
  • Among those surveyed who send/receive mobile SMS/texting and/or mobile email tend to view their mobile phone as an "essential device" in their life. Moreover, mobile email/SMS technology is used more than "traditional" voice communications. The network effect seems to play an important role in the acquisition of these behaviors.
  • Ownership of mobile phones by children has a direct correlation with age, being female, parental income, parental emphasis on education, use of video games and computers.

Use of Mobile Phones Varies by Country

  • Among Japanese youth mobile phone use accelerates at Jr. High and High School. In addition, Japanese youth tend to focus more on the functions of their mobile phone than the design.
  • The study found that Korean youth are among the youngest to begin using mobile phones. The more the parents emphasize education, the earlier they are to get their first mobile phone. Moreover, Korean youth are more likely to trust in new media than they would in traditional media sources.
  • Unlike other countries, the survey found that Chinese boys were more likely to own a mobile phone  before Chinese girls. In addition, the "network effect" appears to play a stronger role in the adoption of mobile technology among Chinese youth.
  • In India, children are more likely to share a mobile phone with their entire family (parents included) rather than own their own mobile device. Moreover, unlike China and Japan, the "network effect" plays almost no role in when or what age Indian children begin using mobile technology.
  • Mexican children, according to the survey, were more likely to choose a mobile phone based on the design features and the network externality and mobile messaging are in full play.

Parental Concerns: Mobile Phones & Kids

  • Among the children surveyed, 60% of parents expressed some concerns about their children using mobile technology.
  • Out of the five countries included in the survey, Korean parents were the least likely to voice concerns about their children's ability to access information via the mobile web.
  • In Korea, information on mobile phone safety is primarily distributed by parents, teachers and friends, mobile operators/vendors and finally the government.

You can download the entire report by clicking here.

Related Resources


Weekly Wrap: Education Embracing Twitter, Student Wikipedia Hoax, Advice for Tweens, Social Media Squatters, Social Music & Youth Marketing Tips

Economic Slump Slows Down Summer School: "The economic downturn has prompted many school districts to reduce funds for summer school. That's bad news for students who need remedial work and for those who are taking summer classes to advance a grade." [NPR]

Embracing the Twitter Classroom: Huffington Post blogger Jessica Gross takes a look at the battle over the use of social media going on in our schools between kids, parents and teachers. Jessica has a brilliant observation: "This argument is akin to that for abstinence-only education. Kids with access to the Internet are going to use it whether or not their parents decide they're "ready."" Amen. Also, check out my previous posts on using Twitter in education. [Huffington Post]

Student Uses Wikipedia to Punk World Media: Looks like the mainstream media (MSM) need to take a course on digital literacy and basic research techniques. I think this also points out that youth have a better understanding of web credibility that adults give them credit.  [Irish Times]

Stars Dish out Advice for Tweens: A new tween survival guide, 113 Things to Do By 13 written by 14-year-old blogger Brittany MacLeod features advice and tips from young Hollywood stars. Wonder if Brittany will be at the 2009 National Tween Summit in DC?  [Yahoo! OMG]

Noika to Launch 3G Phone for Emerging Markets: Nokia has announced the Nokia 2730 classic, a phone that includes 3G data connectivity and tools for emerging phone markets. This should be a boon to educators to deliver content and instruction via mobile learning platforms. [MobileBurn]

How to Handle Social Networking Name Squatting: Julia Angwin lays out some steps that may, or may not work when someone is social squatting on your name. [WSJ]

5 Messaging Tips When Talking to Youth: Great youth marketing tips from the folks over at Campus Media Group. [Campus Media Group]

The Rise of Social Music: Mashable has a great post tracing the history of audio on the web and the rise of social music services like Last.fm, Blip.fm and MySpace. It also takes a peek into the future and looks at the rise of mobile music. [Mashable]

The Latino Initiative: Between 2005 and 2006 the teen birth rate increased 3% - the first increase in 15 years. This increase occurred among most ethnic groups - among Hispanic teens, the increase was 2%. The National Campaign’s Latino Initiative focus on helping the Latino community in its efforts to reduce continued high rates of adolescent pregnancy and childbearing. Plus, Bristol Palin talks to People Magazine about teen sex and life as a teen mother. [People Magazine]


Weekly Wrap: End of Free, MTV & Martha Stewart Turn to Twitter & Facebook, Social Media ROI, TV 2.0 & 8 Key Trends

8 Key Trends for the Next 5 Years: Gerd Leonhard once again attempts to predict the future. While many people scoff at those who try and look ahead and light the paths for the rest of us, Gerd is actually quite good at it. Here is a glimpse into his mind and some trends he suggests for the rest of the decade. [Future of Music]

The End of the Age of Free:
For a decade now, consumers have become accustomed to free access to music, films and information, via the internet. But with many of the media's big players - including Rupert Murdoch - thinking of charging for content, is the tide about to turn? Plus, Martha Stewart announces plans to test paid online video downloads & touts Twitter as powerful brand marketing tool. [Guardian UK] [SmartMoney] [MediaWeek]

MTV Turns To Twitter And Facebook To Power New Flagship Show: MTV plans to integrate even more social media into its television programs. You may remember that MTV has already integrated  multiplatform media consumption and social gaming into its popular show "The Hills." Be sure to check out Senior VP and GM of MTV Digital Dan Hart's 2008 Ypulse Mashup East presentation on some of MTV's latest digital strategies for bridging the gap between TV, online and mobile.[TechCrunch]

Generations at Work: McCrindle Research, based in Australia, has put together a slew of great research on Gen Y, Gen X and Boomers in the workplace. Very impressive stuff! [McCrindle]

Making Social Media Music: What do a middle school band concert and social media have in common? Ari Balder of Digital Pivot explains this and more in this excellent blog post.

Twitter and ABC Launch a Tweetable News Show: The lines continue to blur between "traditional" TV and the social web. ABC News is following in the steps of CNN and creating a show that allows for interaction between viewers and anchors. NBC is also looking to dive into social television with the launch of Outside.In--a "hyperlocal" news show. Looks like 2009 is the year that TV 2.0 might (finally!) take off! [Mashable] [BNET]

Bravo Virtual Season Finale Party a Big Hit with Viewers: If you need more evidence that viewers want to use social sites to connect with their favorite shows, take a look at these impressive metrics from the Bravo TV Season Finale of The Real Housewives of New York. Also take a look at eGuides TV Web Extensions project. Oh, you can follow @BravoTV on Twitter. [Mashable] [eGuides TV]

The iPhone as Teachers Pet: Although Apple has long been a fixture in the education sector, the University of Missouri's School of Journalism has taken things one step further -- it now requires journalism majors to have either an iPod touch or an iPhone. [TechNewsWorld]

People Are Talking About Your Brand: Talk may be cheap, but according to new research conducted at the Kellogg's School of Management,  listening to what people are saying about your brand can be a valuable method of improving corporate performance as well as help you fine tune your marketing message. [Kellogg Insight]

Social Media ROI. Measuring the Unmeasurable?: Fresh Networks has put together a great blog post and shared a SlideShare presentation created by Egg Co on how brands can measure the success of their social media strategy. Also, Social Media today explains how social media profiles help with Search Engine Optimization (SEO). [Fresh Networks]


Microsoft Vine: A Social Dashboard for Your Digital Life

Looks like the folks up in Redmond are getting ready to throw their hat into the social messaging ring with a new service called Vine. Vine is designed to make it easy for people to exchange information and stay in touch with friends and family during an emergency. Here's the official scoop:

"Microsoft Vine Beta connects you to the people and places you care about most, when it matters. Stay in touch with family and friends, be informed when someone needs help. Get involved to create great communities. Use alerts, reports and your personal dashboard to stay in touch, informed and involved."

Currently Vine is in closed beta and not yet open to the public. I took a look at the demo and I have to say it's pretty slick. It goes way beyond the 140 character text and link posting on Twitter.

Vine has a pretty slick mash up of Live Maps and News---effectively creating a very customized social news tool. But wait--there's more. MS Vine is also has integration with Facebook, email, as well as your mobile phone.

For example, I live in California and we are prone to a little shaking of the earth every once in awhile. Say we had a quake. I'd want to check in with all the members of my family.

I could use Vine to send a text to my sister, an email to my parents, and Facebook message to my cousin--all at the same time. Since Vine aggregates news, I can easily get the latest information on road closures, damage & other breaking news.

While the tech crowd will be quick to point out all the services that already exist that offer the same features as Vine, it's important to remember that outside Silicon Valley (aka the "real world"), there are lots of people who don't have the time, inclination or technical aptitude to seek out and learn how to use those tools.

There are also tons of opportunities for integration with Yahoo! properties if/when that deal ever goes through. It seems like Flickr, for one, would be an excellent addition to Vine. (Heck, just add Flickr now, not later!) I also think that, like Twitter, there are lots of interesting ways that educators could use Vine in an educational or mobile learning environment.

One other note to the fine folks at Microsoft. You've put together four fine video's showing how people can use Vine. However, you haven't included any way for people to share them with anyone else. Why not include the "Share This" button and allow folks to email, embed, post to Facebook, Digg, Stumble, Y! Buzz or Tweet about Vine with their friends? 

Vine is a pretty impressive effort. There will be those who, because it's a Microsoft product, won't give it a chance. But a good tool is a good tool. I don't care who makes it. I think Vine has real potential to be a popular choice for lots of people, organizations and families. I'm looking forward to taking a deeper look at it soon (hint! hint!).

Related Links


Ypulse 2009 Totally Wired Teacher Award

The Ypulse 2009 Totally Wired Teacher Award (sponsored by Dell) will honor a trailblazing teacher who has successfully pioneered the innovative and educational use of technology, mobile technology, social media (blogs, wikis, social networking, photo/video sharing) in the classroom.

The award is inspired by Ypulse founder Anastasia Goodstein’s book, Totally Wired: What Teens & Tweens Are Really Doing Online, and the challenges she observed around integrating technology into public school classrooms. We will recognize a teacher who has overcome these challenges and is inspiring both students and other educators.

The award-winner likely had to overcome challenges from parents and administrators in order to use the technology, but because they understand how students use social media outside of school, they persevered with their initiative and worked collaboratively with students, ultimately sharing their insight and knowledge with the larger teaching community.

Representatives from Ypulse and Dell will choose three finalists to interview by phone. The selected teacher will be honored in person at the Ypulse Youth Marketing Mashup June 1-2 in San Francisco.

All three finalists will receive a IT solution from Dell to use in their respective schools. Teachers can nominate themselves. You can get all of the details about how to nominate a teacher (or if you're a teacher, how to nominate yourself!) over on Ypulse.

Related Links


NCSS Position Statement: Media Literacy is an Imperative

In February the National Council for the Social Studies (NCSS) released a position statement on media literacy, social technology and learning in the digital age. Their conclusion?

"These changes in society and the experiences the students bring into the classroom challenge social studies teachers to change both how and what we teach. One reaction is to fear these changes and try to protect our students from things we don’t understand or appreciate. Such an approach is neither helpful nor pedagogically sound.

Another response is to take advantage instructionally of the wealth of experiences that young people have making media choices by respecting those choices when consistent with democratic principles. Whether we like it or not, this media culture is our students’ culture.

Today's Students Are Experiencing a Different Childhood

  • The digital age requires new skills for accessing, analyzing, evaluating, creating, and distributing messages within a digital, global, and democratic society.
  • The ubiquitous and mobile nature of information and communication technologies has resulted in a world far different from that of those of us whose childhood was once surrounded by large box televisions, rotary dial telephones, and transistor radios.

Media Literacy

  • These changes in society and the experiences the students bring into the classroom challenge social studies teachers to change both how and what we teach.
  • Teaching students to think critically about the content and the form of mediated messages is an essential requirement for social studies education in this millennium.
  • Media literacy integrates the process of critical inquiry with the creation of media as students examine, create, and disseminate their own alternative images, sounds, and thoughts.
  • Media literacy includes the skills of accessing, analyzing, evaluating, creating, and distributing messages as well as the cultural competencies and social skills associated with a growing participatory culture.
  • In the 21st century, media literacy is an imperative for participatory democracy because new information/communication technologies and a market-based media culture have significantly reshaped the world.

Media Literacy & the Social Studies Classroom

  • Teachers need to expand their notion of “legitimate texts” and realize that it includes popular culture, advertising, photographs, maps, text (SMS) messages, Twitter, movies, video games, Internet, all sorts of hand-held devices and information communication technologies (ICTs) as well as print.
  • The ability to differentiate between primary and secondary sources or distinguish fact from fiction is now intimately connected to the ability to analyze and create media.
  • Social studies educators should provide young people with the awareness and abilities to critically question and create new media and technology, and the digital, democratic experiences, necessary to become active participants in the shaping of democracy.

Related Resources


Teacher Encourages Students to Twitter in Class

Twitter.follow.me "Cole W. Camplese, director of education-technology services at Pennsylvania State University at University Park, prefers to teach in classrooms with two screens — one to project his slides, and another to project a Twitter stream of notes from students.

He knows he is inviting distraction — after all, he’s essentially asking students to pass notes during class. But he argues that the additional layer of communication will make for richer class discussions.


Using Twitter to Engage Students in Learning

What’s the point of Twitter? Should educators incorporate Twitter into their curriculum? What difference does using Twitter and other types of social media make in the learning process?

High School students at Roosevelt High School in Minneapolis are using social media tools and unblocked access to the Internet and as a result are engaged in the learning process in a whole new way.

In this video, put together by the University of Minnesota, a teacher explains how having discussions about their English class online has increased their level of attention and engagement in their studies.

Related Resources


UK Students May Be Required to Master Twitter, Wikipedia & Podcasting

According to a story in today's Guardian, a UK school curriculum reform commission has proposed that primary students should be required to become proficient in web-based and digital tools like Twitter, Wikipedia, blogging and podcasting.

Here's more on the proposed curriculum changes:

"Children will no longer have to study the Victorians or the second world war under proposals to overhaul the primary school curriculum, the Guardian has learned.

However, the draft plans will require children to master Twitter and Wikipedia and give teachers far more freedom to decide what youngsters should be concentrating on in classes.

The proposed curriculum, which would mark the biggest change to primary schooling in a decade, strips away hundreds of specifications about the scientific, geographical and historical knowledge pupils must accumulate before they are 11 to allow schools greater flexibility in what they teach.

The proposal would require children to leave primary school familiar with blogging, podcasts, Wikipedia and Twitter as sources of information and forms of communication. They must gain "fluency" in handwriting and keyboard skills, and learn how to use a spellchecker alongside how to spell."

Related Resources


MobileStudy.com: Mobile Testing for Moodle & Facebook

Mobile Study is a platform that allows teachers to easily create a multiple choice quiz and other content via a mobile device. The finished multiple choice quizzes can be downloaded to a mobile phone from a computer, by visiting a URL with a mobile phone browser, via an SMS message or by using a QR Code.

If you prefer web applications to mobile ones, it’s also worth noting that quizzes can be made for Facebook or imported into Moodle. The Mobile Quiz module allows you to create versions of your Moodle quizzes that can be installed on mobile phones. The quiz can then be used anywhere, anytime.

The Mobile Study website and phone quizzes also provide a unique way of getting students in remote location or studying by correspondence involved with their teachers and fellow class mates.

You can take a look at some sample mobile study quizzes by clicking here.

According to mobileYouth, by 2010 American mobile owning youth under 30 will number 100 million, so it makes sense that more and more formal education opportunities will be migrating to the mobile phone space.

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