Derek E. Baird :: Barking Robot

Infographic: Boomers, Gen X, Millennials & iGen Media Consumption

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

via MBAOnline.com | View Large

Infographic: Mobile Social Network Usage by Age

via blog.nielsen.com

In a demographic view of social networking activity on mobile devices, women were found do use their phones to “tweet” and “friend” 10% more than men.

And while social networking is commonly thought of as something for “the kids,” the 35-54 age group had more active mobile social networkers than any other group.

via Nielsen Wire

Facebook Live SXSW 2011: Solei Moon Frye & Randi Zuckerberg on Social Media, Facebook & 21st Century Parenting [VIDEO]

In this Facebook Live event, filmed at the IFC House at SXSW 2011, Soleil Moon Frye and Randi Zuckerberg talk about how moms use social media, like Facebook, to connect with each other to share ideas, solutions and to handle the daily stress of parenthood.

One interesting stat from Randi Zuckerberg: moms are the most engaged demographic on Facebook. Who knew?

 

Watch live streaming video from facebookguests at livestream.com

 

Related Resources

• Millennial Mom 101
• Trend Watch: Yahoo! Connectonomics
• Razorfish Digital Mom Report
• BlogHer-iVillage Social Media & Moms
• Yahoo! Women Online Study
• The Rise of the Real Mom
• Study: Millennial Moms & Digital Communication
• Mr. Youth: Millennial Mom 101
• 21st Century Mom Report

LG Launches Text Ed with 'Glee' Star Jane Lynch

The LG Text Ed program, which was launched in early 2010, offers parents a number of articles, tips, videos and other content so they can educate themselves on the dangers of mobile phone misuse, employ strategies to help protect their children from potential problems, and discover how they might be modeling their children’s mobile phone behavior.

In a study conducted by the Pew Research Center, presented during the Federal Communication Commission’s recent Generation Mobile Forum, 40 percent of teens said they’ve been in a car when the driver used a cell phone in a way that put themselves or others in danger.

LG Text Ed with Jane Lynch

Bringing her trademark intensity and flair to the LG Text Ed campaign, award-winning actress Jane Lynch is working with LG Mobile Phones to raise awareness about risky mobile phone behavior.

In a series of comedic vignettes, which can be viewed on www.LGTextEd.com, Lynch tackles issues such as sexting, texting while driving, mobile bullying, and other questionable teen behaviors. 

At the end of each video, Lynch directs parents to LGTextEd.com where they can find professional advice and guidance to help promote safe and responsible mobile usage among their text- and tech-savvy families.

In the texting while driving video, Lynch confronts a classroom of parents about their own texting and driving bad habits and urges parents to model good behavior for their children.

Using humor to get to the heart of the issue, Lynch helps parents help themselves by putting the phone away in the car and encouraging their kids to do the same.

Parents can find additional information on the LG Text Ed initiative and mobile phone misuse (mobile bullying, sexting) by visiting www.lgtexted.com. You can also connect with LG Text Ed on Facebook.

 

Related: 'No Phone Zone' Lesson Plan: Teaching Teens the Dangers of Texting & Driving

Boomers, Millennials & Gen X: We All Want to Be Young [VIDEO]

via vimeo.com

The movie "We All Want to Be Young" is the outcome of several studies developed by BOX1824 in the past 5 years. BOX1824 is a Brazilian research company specialized in behavioral sciences and consumer trends.

Some of the key generational characteristics (or insights) showcased in the film include:

• the sense of global, personal connection and collective consciousness enabled by the internet (and information age);

• a generalized sense of anxiety brought on by access to an overwhelming amount of information – and the need to stay connected across networks;

• use of hyperbolic language in self-expression, arguably to avoid getting ‘lost’ amidst this information overload;

• blurred definitions and categorizations of self (think designer-slash-DJ-slash copywriter-slash blogger);

• transience in short-term relationships;

• balancing work & pleasure by seeking out pleasure in short, pre-programmed breaks – this generation is used to having access to things that give them immediate pleasure.

Related: Watch 'We All Want to Be Young" in Spanish

Land of Nod Teams with the No Kid Hungry Campaign

Kid retailer The Land of Nod has has teamed up with the No Hungry Kid campaign, a program of Share Our Strength, dedicated to ending childhood hunger in America by 2015.

There's been lots of chatter about how well Millennials respond to cause marketing campaigns. In many regards this generation expects corporations to "do well and do good." Since many of them are full swing in the baby and childhood rearing stage of their lives, hopefully this collaboration will resonate with Millennials and their pocketbooks.

The Land of Nod, part of the Crate and Barrel family of stores, has set up a dedicated microsite to educate their customers on the facts on childhood hunger in America. In addition, they have several products that they will give 5% of the proceeds from the purchase to No Kid Hungry.

To make it even easier for people to get involved, The Land of Nod has made it possible to donate to No Kid Hungry via SMS. You can make a $10.00 donation now by texting "NOD" to 20222.

While some may see this as yet another exercise in slacktivism, the sad truth is that nearly 17 million American kids don't have enough to eat. So if this pro-social campaign makes it easier for people to donate, then I'm all for it--kudos to The Land of Nod!

 

The No Kid Hungry Campaign operates on four key points:

* Creating public-private partnerships at the state level to break down barriers that prevent kids from accessing the food they need.

* Feeding hungry kids where they live, learn, and play. In 2009, thanks to a lot of team work, we helped provide 4.5 million more meals to needy children.

* Educating children and families about nutrition and healthy eating. Through Share Our Strength’s Operation Frontline®, we have reached nearly 60,000 families, spreading knowledge on how to budget for groceries and cook great tasting and nutritious foods.

* Building awareness of the childhood hunger crisis and a drive for change among all Americans. Using as many channels as possible we are making No Kid Hungry a shared national priority.

• Connect with No Kid Hungry on Twitter and Facebook

• Connect with Land of Nod on Twitter and Facebook

Cyberbullying: Solutions for Parents [VIDEO]

Cellphones, Facebook, Instant Messaging : Kids use these tools to communicate with friends, but they can also abuse them. In this video, Common Sense Media presents tips and guidance on managing kids' digital lives to keep them safe, protected, respectful, and responsible.

via www.youtube.com

Family Online Safety Institute: 90% of parents have discussed Internet safety with their kids

According to the Family Online Safety Institute (FOSI) 90% of parents have had conversations about Internet safety with their kids? Have you?

Check out this video from FOSI called “Go Figure” to learn more about the digital habits of your teens.

 

Thanks to the Facebook Safety team for sharing this video!

A Parents' Guide to Facebook

This guide is designed to help you understand what Facebook is and how to use it safely. With it, you will be better informed and able to communicate with young Facebook users in your life more effectively.

That's important because: 1) if something goes wrong, we want our children to come to us and 2) as the Internet becomes increasingly social and mobile, a parent’s guidance and support are ever more key to young people’s well-being in social media and technology.

The guidebook is published by Connect Safely in partnership with the iKeepSafe Coalition. A Parents' Guide to Facebook

Related: Recommended Facebook Safety Settings for Teens [Chart]

Trend Watch: Parents Want to use Facebook to Connect with Teachers

A recent poll conducted by YouGov found that 58% of teachers would like parents to help more with their child’s learning and more than one-third of parents want to be more involved in the youngster’s schooling.

But with half of mothers and fathers only seeing their child’s teacher once a term, parents and staff both said they wanted more opportunities to discuss feedback about pupils in less formal situations than at parents’ evenings.

The study also found that one in five parents in Glasgow wants to be able to contact their child’s teachers through social networking sites such as Facebook.

Two-thirds of mothers and fathers said email would be a good way to discuss any issues, while 22% said they would like to be able to text or swap messages over the internet.

via www.heraldscotland.com

The Kids Are Alright: TRUSTe Survey on Social Networking, Teens & Privacy

TRUSTe, provider of the leading privacy trustmark, has announced the results of a survey of parents and their teenagers on social networking behaviors – the first national social networking privacy survey to be conducted on both parents and their teens that also measures parental expectations against actual teen behavior.

The poll included responses from two thousand parents and teenagers to reveal: their level of involvement with social networks; perceptions and concerns about their privacy when using social networks; and parental monitoring and engagement with their teens on social networks.

The study is titled “The Kids are Alright,” as it reflects in many ways parents and teens doing the right things on social networks. Overall, the survey suggests that parents and teens are doing a number of the right activities to protect their privacy:

• 80 percent of parents and 78 percent of teens feel in control of their personal information on social networking sites;

• 84 percent of parents are confident their teen is responsible with personal information on a social networking site;

• 72 percent of parents surveyed monitor their teens’ accounts, with 50 percent of these parents monitoring weekly, 35 percent daily and 10 percent monthly; and,

• 84 percent of parents are accurate in understanding the amount of time their teen spends on social networks and generally have a good understanding of the activities they are engaged in online.

However, teens are still engaging in potentially harmful activities:

• 18 percent of teens have been embarrassed or disciplined as a result of a posting;

• 80 percent of teens use privacy settings at some point to hide content from certain friends and/or parents; and,

• 68 percent of teens surveyed have at some time accepted friend invites from people they don’t know, with 8 percent accepting all, 34 percent accepting some, and 26 percent accepting rarely.

TRUSTe: Social Networking & Privacy Survey

Facebook clearly dominates as the leading social networking site with a whopping 95 percent of parents and 90 percent of teens with a social networking account using the popular site.

Within households where both the adult and teen reported Facebook accounts, one-third of teens surveyed said they helped open and set up the account for one or both of their parents, and most of those teens are friends with their parents, with more girls friending parents than boys.

Teens also engaged in more social networking activities than parents, such as chatting, playing games, sharing online content and taking quizzes and on average have a larger number of Facebook friends.

Study: Millennial Moms Prefer Digital Communication

Mothers of all ages are ahead of the curve when it comes to internet and digital usage. eMarketer estimates 90.3% of women in the US with children under 18 in the house are online, compared with 76.3% of all adult females.

Moms' penchant for social networking and other social media usage—such as maintaining and reading blogs—is also well known.

Research from WhyMomsRule indicates that the youngest moms in particular have now moved more than half of their family communications outside the realm of face-to-face talking.

Gen Y moms polled said they conducted an average of 48% of communication with their immediate family in person. Talking on the phone was second, followed by texting.

Taken together, Gen Y moms used email or Facebook for 17% of all immediate-family communications—especially notable considering immediate family was defined as people living in the same household.

via www.emarketer.com

Trend Watch: Connectonomics

Connectonomics, a newly-released research study from Yahoo! and marketing research firm AddedValue, takes a look at women’s needs and how they relate to the digital and social media channels they use on a daily basis.

Key insights

• Need States – the common ground: Despite demographic differences, women share the same core needs which revolve around personal growth and a shared interdependence on others.  Companies may be better served by understanding women’s core “needs” or what drives and motivates them rather than subscribing to existing stereotypes about Xers vs. Millenials, moms vs. non moms, stay-at-home moms vs. working moms etc.  Understanding women’s need states allows marketers to have more relevant conversations with them.

• Different strokes for different channels, not just different folks: Various online channels cater to different need states.  Women receive, share and are receptive to information in varying degrees on each of these channels.  Understanding this is key to media and marketing effectiveness.

Connectonomics

View more presentations from The Added Value Group.

• Power of Anonymity: The study found that the anonymity that content channels offer can lead to deeper emotional connections for women. Women said these sites offer users access to like-minded women and solutions to problems without the risk of being judged by people they know in real life.

• Social media is not a silver bullet: Also surprising is the insight that social media is less relevant in the context of shopping, brands and purchase decisions. Content channels such as lifestyle and special interest sites offer 3x the impact on purchase decisions compared to other online channels, creating much better opportunities for advertisers to build relationships.  Marketing messages resonate more with women when presented in the context of content channels as opposed to social media sites.

You can download an executive summary of the Yahoo! Connectomic study here (pdf).

Infographic: How Women Use Social Media

Ethan Bloch over at Flowtown has created a great infographic that shows how women leverage the social Web, which sites they use, and how much/why they participate.

These most recent stats show that women are online and interacting on social sites just as much — if not, more — than their male counterparts. More than half of all American women engage in social media related activities at least once a week, and Millenials and Gen X women (not surprisingly) use it the most.

And while not part of this infographic, other research shows that a substantial number of women are accessing social media sites via their mobile phones.

One number that caught my attention: according to this research 56% women reported visiting MySpace at least once a week. If true, MySpace--long rumored to be on 'death watch' status-- may actually have (wait for it) a Second Life after all. *groan*

• Click here to see the full-sized version

2010 Social Media Matters Report: Majority of Top Media Destinations Are Social

According to research conducted by BlogHer and iVillage “2010 Social Media Matters Study,” co-sponsored by The Nielsen Company and Ketchum, social sites are now a frequent destination for nearly three-quarters of Internet users.

Social Media Matters 2010

Respondents’ top daily media activities were social as well. Watching television is still on top, but Facebook was the next most common media destination visited every day.

The study found similar rates of usage among men and women, and pegged the percentage of weekly social media users at 73% of the online population.

via www.emarketer.com

Here are some of the other key findings in the 2010 Social Media Matters Study:

• Blogs trail only search engines as the preferred media source for product-purchasing information for BlogHer users.

• Among BlogHer users, 96 percent read blogs weekly or more often.

• BlogHer users are more active than average women across the board on blogs, Facebook, and Twitter.

• As for iVillage users, message boards and forums were second only to conversations with friends and family as the preferred source of product-purchasing information.

• 73 percent of respondents from the iVillage community said they share topics on message boards and forums that they would not share on social networks. Of those, relationships (61 percent), health (45 percent), and work-related issues (39 percent) were the top topics they would not share on social networks.

• 31% higher than the total online population for Gen X generation

• 3.6 percent of iVillage community members post on message boards or forums every day.

Related: Millennials, Men Watch Most Online TV