Interest in iPhone High as iPod & iTunes Dominate Teen Market: The of the 18th bi-annual Piper Jaffray teen survey shows that Apple's
share among teen consumers continues to grow.
Apple's smallest market among teens -- the iPhone -- is poised to
greatly expand. While 15 percent of those surveyed currently own an
iPhone, 22 percent intend to purchase one in the next six months. [Apple Insider]
Brands Must Accept Young People Expect Control Over Online Content: A lot of marketers are really just wrapping up the old-fashioned
method of control and broadcast and making it look young. What teens
want is to be given something and allowed to do anything with it, which
is particularly hard for corporate marketers to grasp. [New Media Age]
Mobile Augmented Reality Booming in Australia: There’s some momentum building in the mobile-based augmented reality space in Oz. [TechNation Australia]
first ever National Tween Summit to see what’s on the minds of preteen girls. Lot's of great info and insight here folks! [ShapingYouth]
Pepsi, Stay The Hell Away From My Daughter (and my niece too!): Any sweet-talking kid who thinks he will
outsmart this girl with a stupid iPhone app could find himself on the
mean end of a double-sided axe. [Mobile Insider]
Social Media as Content Gateway: In a nutshell, there is a segment of the online population that uses
social media as a core navigation and information discovery tool —
roughly 18 percent of users see it as core to finding new information.
While still a smaller percentage than those who use search engines or
portals like Yahoo! or MSN, it is a significant figure. [Nielsen Wire]
Laptop for Every Student in Uruguay: This is not simply the handing out of laptops or an education
programme. It is a programme which seeks to reduce the gap between the
digital world and the world of knowledge. Hat tip @SarahNewton [BBC] [Gen Y Guide]
Schools 'Ban' Bake Sales: Say What?!: The New York City Board of Education has implemented a new policy banning bake sales in all of their schools. Well, mostly. [MomLogic]
Bing Launches 10,000 Rockets: Bing is asking 10,000 students to submit the rocket design of the future. They’re assembling a pretty cool panel of scientists
from across the nation to help them judge which of these designs best
exemplifies how space travel might evolve. [Bing]
Twitter Adds 100 Million Potential New Users: Twitter, in an extensive announcement detailing its vision for making a
global impact, announced that it had secured an SMS deal with India’s
largest mobile operator, Bharti Airtel. This opens the service to 110 million new people can tweet via SMS, all from the second-most populous nation in the world. [Mashable]
Speed Round: Vodafone has a parents' guide to help you protect your family on mobile phones, Instant Grass has a new report on South African youth trends, UK-based partners with film creators to allow anyone to buy a license to screen their films