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19 June 2009

Weekly Wrap: Twitter & Social Media in Education, Television 2.0, Social Gaming, Boomers & Social Media, Virtual Worlds Growth Spurt, BackTweets & TwitterCal

Higher Education is Stuck in the Middle Ages: In this article Don Tapscott, youth guru and author of Growing Up Digital, outlines the clash between the model of learning offered by big universities and the natural way that young people who have grown up digital learn. The entire U.S. education system is woefully behind when it comes to using social media (and mobile devices) in the classroom. [AlterNet]

The Hidden Problem with Twitter: Speaking of the Middle Ages, this article stirs the pot by asking if the texting and Twitter habits are "hurting" the English language. Perhaps we need to take a cue from our Aussie friends and look for a way to use social and mobile media to help educate the Net Generation.  [HigherEdMorning.com] [University of Melbourne]

More on Television 2.0: Is the TV business dying or does it have a second act? Television networks are actively looking for ways to hold onto Gen Y by interjecting more social media and even 3D television features into their programming.

In an attempt to hold on to younger viewers, MTV is launching It's On with Alexa Chung, while the BBC is placing its bets on a new interactive TV studio. Or will 'traditional' TV networks be replaced by young upstarts like Halogen TV which is featuring both webisodes and traditional distribution outlets for its content?

Virtual Worlds Booming: Market research firm Strategy Analytics released its forecast for growth within the virtual worlds sector and said it sees the global population of virtual world users growing from 186 million today to almost 640 million by 2015 -- that's almost one hundred million new players a year, a nearly 25 percent compounded annual growth rate. [Virtual Worlds News]

Boomers Crashing the Social Media Party
: According to iStrategy Labs, Facebook's seen its 35-54 demo membership blow up by 276.4 percent between June 2008 and January 2009. The 55-and over contingent grew 194.3 percent in the same amount of time. In comparison, that ever-so-sought 18-24 group bounced just 20.6 percent.

The total number of Facebook users aged 35-plus in October 2007 totaled just fewer than 845,000, while as of this past January, their combined might totals just less than 8 million - 18.9 percent of the total Facebook pie. [MediaPost]

Young Obama Official Helped Keep Twitter on in Iran:
According to The New York Times, there's a steady flow of information on Twitter largely thanks to the efforts of a 27-year-old State Department official named Jared Cohen, whose job is to advise the department on how to use social media to promote U.S. interests in the Middle East. [MTV News]

One More Thing: According to experts social gaming is the next big thing, use Backtweets to see which tweets link to your site, mobileYouth has a list of youth marketing & trend Twits on Twitter (thanks Graham!), get a sneak peak of Josh Shipp's new tv show--"Jump Shipp", tweet to add appointments to your Google Calendar, more on Millennials and Twitter and an Iranian Gen Y writes about Revolution 2.0!

Also, thanks to all of you who took part in Operation 55 Zebra! Go David Go!

09 April 2009

NCSS Position Statement: Media Literacy is an Imperative

In February the National Council for the Social Studies (NCSS) released a position statement on media literacy, social technology and learning in the digital age. Their conclusion?

"These changes in society and the experiences the students bring into the classroom challenge social studies teachers to change both how and what we teach. One reaction is to fear these changes and try to protect our students from things we don’t understand or appreciate. Such an approach is neither helpful nor pedagogically sound.

Another response is to take advantage instructionally of the wealth of experiences that young people have making media choices by respecting those choices when consistent with democratic principles. Whether we like it or not, this media culture is our students’ culture.

Today's Students Are Experiencing a Different Childhood

  • The digital age requires new skills for accessing, analyzing, evaluating, creating, and distributing messages within a digital, global, and democratic society.
  • The ubiquitous and mobile nature of information and communication technologies has resulted in a world far different from that of those of us whose childhood was once surrounded by large box televisions, rotary dial telephones, and transistor radios.

Media Literacy

  • These changes in society and the experiences the students bring into the classroom challenge social studies teachers to change both how and what we teach.
  • Teaching students to think critically about the content and the form of mediated messages is an essential requirement for social studies education in this millennium.
  • Media literacy integrates the process of critical inquiry with the creation of media as students examine, create, and disseminate their own alternative images, sounds, and thoughts.
  • Media literacy includes the skills of accessing, analyzing, evaluating, creating, and distributing messages as well as the cultural competencies and social skills associated with a growing participatory culture.
  • In the 21st century, media literacy is an imperative for participatory democracy because new information/communication technologies and a market-based media culture have significantly reshaped the world.

Media Literacy & the Social Studies Classroom

  • Teachers need to expand their notion of “legitimate texts” and realize that it includes popular culture, advertising, photographs, maps, text (SMS) messages, Twitter, movies, video games, Internet, all sorts of hand-held devices and information communication technologies (ICTs) as well as print.
  • The ability to differentiate between primary and secondary sources or distinguish fact from fiction is now intimately connected to the ability to analyze and create media.
  • Social studies educators should provide young people with the awareness and abilities to critically question and create new media and technology, and the digital, democratic experiences, necessary to become active participants in the shaping of democracy.

Related Resources

14 January 2009

Joan Ganz Cooney Center Study on Mobile Learning

Last week the Joan Ganz Cooney Center released a new report on how mobile technologies can be used in education titled, Pockets of Potential. You can access the full-length version on their site.

The Cooney Mobile Learning Study outlines some of the key opportunities for mobile learning:
  • Encourage "anywhere, anytime" learning
  • Reach Underserved children
  • Improve 21st Century Social Interactions
  • Fit with Learning Environments
  • Enable a personalize Learning Experience
The Cooney study cites the need to create a Digital Teachers Corps to provide educators with the training and skills to integrate mlearning activities into the classroom. While I agree, I would also say that school administrators, both at the school and district level, need to provide the leadership, support and physical infrastructure required to make mlearning (mobile learning) a reality.

When I was working at Yahoo! on the Yahoo! Teachers project, I had the opportunity to spend the summer teaching educators around the country how to use web technologies in their classroom.

Time and time again I heard from teachers that their efforts to integrate technology into their classroom are stifled by district policy, draconian filtering policies and a lack of technological resources. Many times teachers get labeled, especially when it comes to technology, as unwilling to learn how to use new technologies.

While that may have been true a decade ago, almost every educator I met expressed concern that schools were working on an outdated model and that they recognized that the way kids learn has drastically changed.

They also expressed that there is a severe lack of professional development opportunities and support from district, state and federal administrators to provide leadership and change in their schools.

Since they work on the frontline, we also need to include teachers in this discussion. There is often a disconnect between theory cooked up by policy wonks and the reality of the classroom.

One of the other areas of concern, not just for mobile learning, is the lack of good, quality educational content. It's great if we outfit kids with an Apple iPhone or Palm Pre, but then what? When we talk about mobile learning we often focus just on the hardware and technology.

Quality educational content is often left out of the equation. The OpenCourseWare movement is helping fill this void in the higher education space, but the K-12 space suffers from a real lack of appropriate, relevant and quality content. In addition to the technology, we need to develop a repository of open content materials for our K-12 students, teachers and parents.

Finally, in addition to educating teachers, administrators and other members of the education ecosystem, it's vital that we also educate parents on the benefits of mobile learning. Many teachers are still trying to convince parents that the Internet is a relevant learning tool, that blogging has educational merits and that Wikipedia is a credible source of information.

Mobile Phones, Learning & Gen Y

For the most part, colleges and K-12 are just beginning realize the potential of mobile technology to improve the quality of student learning. In order to meet their students changing expectations and digital learning styles, instructors need to be provided with professional development opportunities to experiment with current and emerging web-based technologies.

Clearly, the spread of mobile technology into both the cognitive and social spheres requires educators to reexamine and redefine our teaching and learning methods. The future of learning has already arrived in the European Union, Africa and Southeast Asia, and if the United States doesn't act now we will be even further behind the rest of the world.

At the 2006 International Consumer Electronic Show, Yahoo! CEO Terry Semel outlined the explosive growth of mobile technology. According to Semel, there are 900 million personal computers in the world. But this number pales in comparison to the 2 billion mobile phones currently being used in the world.

Even more astounding is how mobile devices are increasingly being used as the primary way in which people connect to the Internet. In fact, Semel notes that 50% of the Internet users outside the US will most likely never use a personal computer to connect to the Internet. Rather, they will access information, community, and create content on the Internet via a mobile device.

The use of mobile technologies is growing and represents the next great frontier for learning. Increasingly we will continue to see academic and corporate research invest, design and launch new mobile applications, many of which can be used in a learning context.

Learning 3.0 will be about harnessing the ubiquity of the mobile phone/handheld device and using it as an educational tool. A few quick facts on mobile technology, Gen Y and education:
  • A 2005 study conducted by the USA-based Kaiser Family Foundation found that, although 90% of teen online access occurs in the home, most students also have web access via mobile devices such as a mobile phone (39%), portable game (55%), or other web-enabled handheld device (13%). [link]
  • Palm estimates that mobile and handheld devices for public schools will be a 300 million dollar market. A few progressive school districts in the USA have already started using mobile devices in the classroom. [link]
  • Australia is emerging as a leader in mobile learning (mlearning). [link] [link]
  • The National College of Ireland, University of Scotland and other European universities have already started experimenting and integrating mobile technologies into their classes. [link] [link]
  • A study by the Irish National Teachers Organization (INTO) found that students are using their mobile phones for just about everything--except making phone calls.
  • Some developing countries, like Kenya, are bypassing the use of desktop computers all together and using handheld WI-FI devices and open source software to reduce the cost of education in rural areas. [link] [link]
  • Mobile School is a Belgian non-profit organization who is using mobile technology to provide educational opportunities for homeless children. [link]
  • Mobile phones are in the early phases of being used for student testing and assessment. [link]
  • YouTube, the popular online video community, has an educational channel that allows educational institutions to upload video clips via their mobile phones, PDAs, or other wireless handheld devices.
  • SparkNotes are now available for download on both the iPod (text and audio format) or via SparkMobile, a SMS version for mobile phones.
  • iTunesU & iPhone Apps have allowed an unprecedented amount of educational content, learning games, video & applications in the hands of students & educators.

Closing Thoughts

The Cooney research is a landmark study that I hope will move both the education technology and mobile learning discussion forward. Perhaps the release of this study, an education technology friendly president and education secretary is creating a "perfect storm" for real change to take place in our education system.

As a nation, we can no longer afford to sit back and watch schools in the U.K., Australia and Africa move forward while we continue to model our schools on an outdated agrarian, 18th Century education model.

Benefits of this learning space for the students are threefold: potential for maximum participation (all can be posting simultaneously), increased interest (authentic use of technology, so little technical advice or support is needed), and student motivation was noticeable and achieved possibly because of the increased peer feedback and collaboration.

The convergence of mobile and social technologies, on-demand content delivery, and early adoption of portable media devices by students provides academia with an opportunity to leverage these tools into learning environments that seem authentic to the digital natives filling the 21st Century classroom.

The future is here. It's time we act.

Related Resources

02 October 2008

Mashup Edu: Research on K-12 New Media Literacy

I am pleased to announce that the book chapter that I co-authored with Dr. Mercedes Fisher, "Pedagogical Mashup: Gen Y, Social Media, and Digital Learning Styles," has officially been accepted for publication in the Handbook of Research on New Media Literacy at the K-12 Level: Issues and Challenges, to be published by IGI Global later this year.

Dr. Fisher and I wish to thank the co-editor of the book, Professor Subramaniam at the National Institute of Education at the Nanyang Technological University in Singapore, for his hard work and direction during the writing and peer-review process.

In addition, we appreciate all the members of the peer-review committee for their feedback, suggestions and collaboration on this chapter. It's been a wonderful experience to work with members of the international education technology/media community.

We've saved the links for all the resources and references cited in the book chapter over on the social bookmarking tool delicious, which you can find here: http://del.icio.us/mashup.edu


Related Publications by Mercedes Fisher & Derek E. Baird

30 September 2007

Mashup Edu: A New Digital Pedagogy

Dr. Mercedes Fisher and I just finished a new book chapter titled "Pedagogical Mashup: Social Media, Gen Y and Digital Learning Styles" that will be published early next year. I'll have more details in a future post, but in the meantime I wanted to share the bounty of resources we culled together for the article.

We've saved the links for all the resources and references cited in the book chapter over on the social bookmarking tool del.icio.us, which you can find here: http://del.icio.us/mashup.edu

If you have any questions, or know of a great Education 2.0 resource that we should include, let us know!

Related Articles by Mercedes Fisher & Derek E. Baird

02 May 2007

mLearning: The Next Wave

Img_0543 Yesterday I got the reprints for my latest article on mobile learning (mLearning). You can read the abstract here. If you want to know more, or need a cure for insomnia, let me know and I'll send you a copy. Actually, it's a pretty interesting read.

Thanks to Mercedes Fisher and the rest of the National College of Ireland community who participated in the study.

And a special thanks to David O'Loghlin and Brendan Tangney, both from the Computer Science Department in Trinity College Dublin. They created a mobile application called Virtual Graffiti that we discuss in the article. It's a slick tool, so check it out.

Related Resources

28 December 2006

Making mLearning Work: Gen Y, Learning and Mobile Technologies

Journal of Educational Technology Systems (JETS )

Volume 35 , Number 1 / 2006-2007

Making mLearning Work: Utilizing mobile technology for active exploration, collaboration, assessment, and reflection in higher education

Mercedes Fisher, PhD.
National College of Ireland

Derek E. Baird, M.A
Educational Technologist

Abstract

The convergence of mobile technologies into student centered learning environments requires academic institutions to design new and more effective learning, teaching, and user experience strategies.

In this paper we share results from a mLearning design experiment and analysis from a student survey conducted at the National College of Ireland. Quantitative data support our hypothesis that mLearning technologies can provide a platform for active learning, collaboration, and innovation in higher education.

In addition, we review mobile interface and user-experience design considerations, and mLearning theory. Finally, we provide an overview of mLearning applications being developed in the United States, United Kingdom, and Ireland including, Virtual Graffiti, BuddyBuzz, Flickr, and RAMBLE.

Keywords:

mLearning, social media, mobile, Flickr, BuddyBuzz, RAMBLE, Gen Y, mobile interface design, mobile user-experience design, participatory media, community generated content, rapid serial visual presentation, mobile learning theory, Ireland, Yahoo, Google, Tivo, PSP, iPod, open source education, YouTube, Claroline, National College of Ireland

12 December 2006

Teaching on the Web

"Designing Courses and Teaching on the Web: A "How To" Guide to Proven, Innovative Strategies" Dr. Mercedes Fisher

Here is a practical, "how to" book written for new online web instructors. It will also be helpful to course designers, trainers, administrators, or anyone interested in the potential of online learning and training by providing an excellent introduction to the online education arena.

With direct and clear content, this book emphasizes that web-based learning should be active and engaging for students while supporting them in their learning journey.

23 March 2006

Leveraging Community

“The challenge lies in bringing administrators and faculty together in ways that leverage their individual talents, while capitalizing on their differences.

In this way we create a tension between ways of thinking and knowing that results in better research product than could ever have been created without such diversity.

No one "expert" can teach everyone else how to design or carry out the best program research. Those decisions must rely on the strength of a community of individuals with various perspectives that, when summed together, produce the best possible product by leveraging what is known at large."

Dr. Mercedes Fisher

17 January 2006

Looking Forward: Thinking about mLearning

"The fates guide those who go willingly; those who do not, they drag" ~ Seneca

In late 2005, Dr. Mercedes Fisher and I began a new case study looking at the ways in which mobile technology, coupled with (mobile-based) content, can provide students with a platform for active learning, collaboration, and reflection in higher education.

The future of education, beyond the integration of Web 2.0 technologies into the classroom, is the migration of social media and learning from the PC onto mobile and handheld devices.

The European Union, in addition to their ongoing mobile education research, is also actively working on implementing several mLearning initiatives.

Moreover, mobile-based learning may (finally!) provide a way to close the digital divide and provide educational access and equality for children in developing nations.

In a recent speech, Yahoo! CEO Terry Semel pointed to some trends in terms of Internet access and mobile devices:

  • 900 million people connect to the Internet via a PC
  • 2 billion cell phones, many of these are web-enabled
  • 50% of those outside the US will connect to the web via a mobile or handheld device, NOT a PC

One thing is clear: The convergence of mobile technologies and student-centered learning environments will require academic institutions to design and implement new and more effective user experience strategies for use in mobile learning environments (MLE).

I'm looking forward to sharing more of our research on mLearning, including our final case study, with Barking Robot readers soon!

Update: Here's our case study! Fisher & Baird: Making mLearning Work

Related Resources

06 October 2005

Farwell & Safe Travels!


I’d like to take a moment to wish my friend, colleague, mentor and writing partner, Dr. Mercedes Fisher, safe travels and good luck as she spends the next year in Dublin, Ireland as a Distinguished Research Professor and Fulbright Scholar.

Dr. Fisher will be teaching and lecturing on educational technology, social computing, and learning at the National College of Ireland (NCI) in the School of Informatics.

I know she will do a brilliant job, and I’m excited to hear about (and share) the research and emerging social software projects our friends at NCI are working on!

Cheers to Mercedes!

02 April 2005

Social Media, e-Learning & Online Instructional Design

Online Learning Design That Fosters Student Support, Self-Regulation, And Retention, Campus-Wide Information Systems : The International Journal of Learning and Technology, (2005) Volume: 22 Number: 2

Authors Mercedes Fisher, PhD. Derek E. Baird, M.A.

Purpose: Investigating the social structure in online environments helps us design for and facilitate student (user) support and retention. Provides data showing how design and use of social media networking technologies provided collaborative learning opportunities for online students.

Design / Methodology / Approach: A study of computer-mediated groups that utilized social networking technologies and a web-based collaborative model in an online learning program. Participants were put into groups and observed as they used both online dialogue (synchronous and asynchronous) and social media technologies, such as blogs, as tools to support their learning.

Findings: The integration of web-based learning communities and collaborative group assignments into the course design has a positive influence on retention in online environments.

Research limitations / implications: The research was limited to the online student population at Pepperdine University, and did not include data or research from similar online programs at other universities. Future research should include data collected from students outside the U.S. to find out what role cultural mores, attitudes, and gender play in online learning.

Practical Implications: Provides curriculum design strategies that foster community, utilize social / participatory media, and support online student learning and retention through effective course design.

Originality / value: Current research on distance learning curriculum has focused on the instructor’s perspective. We feel that research from the student’s perspective can also yield some valuable insights for online course design.

14 February 2005

Social Media, Gen Y & Digital Learning Styles

Journal of Educational Technology Systems
Issue: Volume 34, Number 1 / 2005-2006

Neomillennial User Experience Design Strategies: Utilizing Social Networking Media To Support "Always On" Learning Styles

Derek E. Baird and Mercedes Fisher

Abstract:

Raised in the "always on" world of interactive & social media, the Internet, TV 2.0 and digital messaging technologies, today's student has different media consumption expectations than previous generations. This net-centric generation values their ability to use the Web to create a self-paced, customized, on-demand learning path that includes multiple forms of interactive, social, and self-publishing media tools.

First, we investigate the formation of a burgeoning digital pedagogy that roots itself in current adult and social learning theories, while integrating social networking, user experience design strategies, and other emerging technologies into the curriculum to support student learning.

Next, we explore how current and emerging social networking media (such as blogs, iPod, RSS/XML, podcasting, wiki's, YackPack, Flickr, Twitter and other self-publishing media) can support digital learning styles, facilitate the formation of virtual learning communities, foster user engagement and reflection, and enhance the overall user experience for students in synchronous and asynchronous learning environments.

The data included in this article are intended as directional means to help instructors, interactive designers, media technologists and course designers identify social networking resources and other emerging technologies that will enhance the delivery of instruction while meeting the educational media consumption needs of today's generational learning styles.

We've saved the links for all the resources and references cited in this article on the social bookmarking tool delicious, which you can find here: http://del.icio.us/mashup.edu

Related Publications by Mercedes Fisher & Derek E. Baird

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