Students in a two-year ethnographic study referred to Google more than any database when discussing their research habits. But ironically, say the studyâs authors, they werenât very good at using it.
One hundred and fifty-six students who were interviewed at the five schools about their research habits mentioned Google more than any database. The 60 students who participated in a âresearch process interviewâ â with researchers following them around the library as they searched for information â frequently used the search engine poorly. And when they used other databases, they expected them to work the same way that Google does.
âIt wasnât so much that students were inefficient in their use of Google, but rather that students are often ill-equipped to sufficiently evaluate or refine the results that are returned,â says Andrew Asher, an anthropologist at Bucknell University and one of the project leads. ââ¦I donât think this is a problem limited to students.â
However, big changes are underway at the Googleplex that Google hopes will change the fortunes of of the struggling service.
Google TV, Take Two
According to an article in Business Insider, the first big change to the service is that "Google TV will present all content in one interfaceregardless of source -- when you look for comedy shows or movies, for instance, you get your cable shows, Netflix rentals, and (critically) YouTube videos all arranged next to one another."
This move is part of Googleâs plans to transform YouTube into more of a âleanbackâ experience, make TV more social and challenge the dominance of traditional broadcast and cable television providers.
Demonstrating the wide range of channels that will be rolling out over the next several months, the well-known names participating as creators include Madonna, Jay-Z, Amy Poehler, Rainn Wilson, Shaquille OâNeal, Sofia Vergara, Tony Hawk and Ashton Kutcher.
To aid YouTube viewers with discovery, the channels will be grouped into topic categories such as pop culture, sports, music, health and fitness, animals, and domestic design, as well as categories organized by demographics like age range and ethnic identity.
That's my two cents. So what do you think? Is this new and improved YouTube content experience a threat to cable TV?
In terms of YouTubeâs popularity, other studies have shown that more than 2 billion videos are played every day on the vide-sharing site and that YouTube mobile receives more than 100 million views daily.
The study sought to benchmark the brands that Americaâs youth prefers by evaluating familiarity, quality, and purchase consideration. More than 5,000 Americans, ages eight to 24, took part in the study. [Via PR Daily]
From smartphones to 3D televisions, The Nielsen Company provides a view of the device usage and audiences in the U.S. For more, download Nielsenâs State of the Media â U.S. Audiences and Devices report (pdf).
Dr. Lee was the founder of China-based Microsoft Research Asia and was the founding president of Google China. Kai-Fu Lee, is a household name in China, has written three best selling books and all them aim to help people understand, educate or mentor China's young people.
According to Dr. Lee Chinaâs "angry youth," or fenqing, present a challenging phenomenon to both China and the outside world. These young men and women often use the Internet and other channels of political discourse to publicly express their critical views.
Earlier this year Accenture released a report that found young Chinese (14-27 years old) spend an average of 34 hours each week using real-time communications and social media/networking tools. At 34 hours a week, that number is almost triple the average of the other 12 countries profiled in the report.
So who exactly are China's "angry youth?" According to Kai-Fu Lee:
"So when we talk about angry youth, I think we're talking about post-80's, people born after 1980, that they had access to the internet, and that they often use it to vent their frustrations and that frustration often comes from either their patriotism or their desire to seek that which is righteous, fair, true and transparent.
They care about social issues. They're concerned and they feel that they need to be outspoken to have their voices heard, and they often use the internet to gain knowledge and to have their voice heard.
...when we talk about angry youth, I really don't want to think about this as a very negative term because I think if we think deeply about what angry youth are about, this is people who are young people who have access to information, who have a sense of social repsonsiblity, who have their sense of right and wrong--they are not always right--but they have a sense of right and wrong.
Their hyper-nationalistic and often anti-Western sentiments, which first emerged in the late 1990s and are widely disseminated today, stand in sharp contrast to a generation of Chinese youth just 20 years ago.
What gives rise to the frustrations of Chinaâs "angry youth?" How representative of Chinaâs youth are fenqing? What implications does their existence have for the countryâs political trajectory? How will the growing influence of Chinaâs "angry youth" impact Chinaâs foreign policy in years to come?
This keynote aims to both answer these questions as well as educate Westerners on the emerging trends among Chinese youth.
Google Code-in will match students to mentoring organizations and will give them a chance to do real-world development on open source projects. Tasks for participating students can include writing code, creating documentation, training others, testing code, UI research and design, and community outreach.
IN 2007 Danah Boyd heard a white American teenager describe MySpace, the social network, as âlike ghetto or whatever.â At the time, Facebook was stealing members from MySpace, but most people thought it was just a fad: teenagers tired of networks, the theory went, just as they tired of shoes.
But after hearing that youngster, Ms Boyd, a social-media researcher at Microsoft Research New England, felt that something more than whimsy might be at work. âGhettoâ in American speech suggests poor, unsophisticated and black. That led to her sad conclusion: in their online life, American teenagers were recreating what they knew from the physical worldâseparation by class and race.
A generation of digital activists had hoped that the web would connect groups separated in the real world. The internet was supposed to transcend colour, social identity and national borders. But research suggests that the internet is not so radical. People are online what they are offline: divided, and slow to build bridges.
ReadWriteWeb has an interesting piece about a research study, Trust Online: Young Adultsâ Evaluation of Web Content, out of Northwestern University which found that the much lauded "digital natives" aren't so savvy and that they may trust Google a little too much.
Sure those digital kids can surf the web and text, but when it comes to web credibility and media literacy, they are lacking the skills necessary to properly vet digital resources.
"In Google we trust." That may very well be the motto of
today's young online users, a demographic group often dubbed the
"digital natives" due their apparent tech-savvy.
Having been born into a
world where personal computers were not a revolution, but merely
existed alongside air conditioning, microwaves and other appliances,
there has been (a perhaps misguided) perception that the young are more
digitally in-tune with the ways of the Web than others.
That may not be true, as it turns out. A new study
coming out of Northwestern University, discovered that college students
have a decided lack of Web savvy, especially when it comes to search
engines and the ability to determine the credibility of search results.
Apparently, the students favor search engine rankings above all other
factors. The only thing that matters is that something is the top search
result, not that it's legit.
During the study, one of the researchers asked a study participant, "What is this website?" Oh, I don't know. The first thing that came up."
That exchange sums up the overall results from this study: many
students trusted in rankings above all else. In fact, a quarter of the
students, when assign information-seeking tasks, said they chose a
website because - and only because - it was the first search result.
NBC Turns Television into a Social Media Game: The endeavor is a network-wide initiative designed to leverage the
presence of show fans on social networks and incentivize them with
points for engaging with content â i.e. watching videos on NBC.com, Liking
shows, chatting and recruiting friends.
Points can be redeemed for
goodies like NBC merchandise, show previews, virtual goods, badges and
sweepstakes entries. [Mashable]
Creating a Content Driven Community: When you create a content-driven community, don't forget to set
measurable goals, establish meaningful benchmarks, evaluate results, and
document what moves the needle for the business. Every business already
has an organic community: its employees, partners, and, depending on
its degree of involvement, its customers. [Conversation Agent]
Will.I.Am: "The Music Industry is Gone": âThe band of the future is not going to be a singer, a guitarist and a
bass player. It will be a singer, a guitarist, a bass player and a code
writer â the guy who does apps, computer animation. That is a group. It
is going to be about self-contained content-providers.â [Harlem Loves]
Overwhelmed? Welcome the Age of Curation: Still donât believe we live in the Age of Curation, of which the iPad is
just a recent manifestation? Go save everything you run across to read
later using Instapaper, even from your Twitter and newsreader feeds
(themselves forms of curation), which you can then read on the
functionality-curating iPad and Kindle devices. Related:Trend Watch | Content Computing [Video][Wired] [Barking Robot]
Parents were found to underestimate the significance of
Asked to name the three most important things in their lives, the most
popular choices for girls were friends, family and then Facebook and
Connecting with Generation Z: Meet Generation Z, otherwise known as The Naturals. Give them any label
you like, but you better make sure your business understands this
powerful new generation of consumers that has never known life without
the internet. Related:Those Digital Natives? Not So Savvy.[nineMSN] [BarkingRobot]