Trend Watch: Tim Stock on 'Culture Networks'

The idea is that there is a flattening of time and space and therefore a flattening of our traditional understanding of the relationship between subculture and pop culture. The new model of interaction is more ambiguous and requires a more expressive than reflexive view of how influence works.

This lecture on culture networks is part of Tim's Analyzing Trends class at Parsons the New School of Design.

Global Youth: What Youth Think | 2010 Youth Trends Report

Partnering with youth marketers, culture and trend experts from around the world, Graham Brown (the force behind mobileYouth) have crowd-sourced an impressive amount of research on global youth trends and shared his findings in a series of three presentations.

What Youth Think: 2010 Youth Trends Report presentations are a must see for youth marketers, media planners, educators, youth pastors and anyone else who works in the youth space.

So sit back, take notes and enjoy. Then let's all meet up at the Carrot Mob!

Hillary Clinton on Digital Freedom

Hillary.clinton.internet.freedom "There are many other networks in the world - some aid in the movement of people or resources; and some facilitate exchanges between individuals with the same work or interests.

But the internet is a network that magnifies the power and potential of all others. And that's why we believe it's critical that its users are assured certain basic freedoms.

First among them is the freedom of expression. This freedom is no longer defined solely by whether citizens can go into the town square and criticize their government without fear of retribution. Blogs, email, social networks, and text messages have opened up new forums for exchanging ideas - and created new targets for censorship...

The final freedom I want to address today flows from the four I’ve already mentioned: the freedom to connect - the idea that governments should not prevent people from connecting to the internet, to websites, or to each other.

The freedom to connect is like the freedom of assembly in cyberspace. It allows individuals to get online, come together, and hopefully cooperate in the name of progress. Once you’re on the internet, you don’t need to be a tycoon or a rock star to have a huge impact on society."

U.S. Secretary of State Hillary Clinton

Kaiser Family Foundation: Daily Entertainment Media Use Among Teens Up Dramatically From 5 Years Ago

Generation M2: Media in the Lives of 8- to 18-Year-Olds is the third in a series of large-scale, nationally representative surveys by the Kaiser Family Foundation (KFF) about young people's media use.

It includes data from all three waves of the study (1999, 2004, and 2009), and is among the largest and most comprehensive publicly available sources of information about media use among American youth.

The amount of time young people spend with media has grown to where it’s even more than a full-time work week,” said Drew Altman, Ph.D., President and CEO of the Kaiser Family Foundation. “When children are spending this much time doing anything, we need to understand how it’s affecting them – for good and bad.”

The Kaiser Family Foundation found that with technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth.

Mobile media driving increased consumption.  

  • The increase in media use is driven in large part by ready access to mobile devices like cell phones and iPods.
  • Over the past five years, there has been a huge increase in ownership among 8- to 18-year-olds: from 39% to 66% for cell phones, and from 18% to 76% for iPods and other MP3 players.
  • During this period, cell phones and iPods have become true multi-media devices: in fact, young people now spend more time listening to music, playing games, and watching TV on their cell phones (a total of :49 daily) than they spend talking on them (:33).

Parents and media rules.  

  • Only about three in ten young people say they have rules about how much time they can spend watching TV (28%) or playing video games (30%), and 36% say the same about using the computer.
  • But when parents do set limits, children spend less time with media: those with any media rules consume nearly 3 hours less media per day (2:52) than those with no rules.
Heavy media users report getting lower grades
  • While the study cannot establish a cause and effect relationship between media use and grades, there are differences between heavy and light media users in this regard.
  • About half (47%) of heavy media users say they usually get fair or poor grades (mostly Cs or lower), compared to about a quarter (23%) of light users.  These differences may or may not be influenced by their media use patterns.
  • Heavy users are the 21% of young people who consume more than 16 hours of media a day, and light users are the 17% of young people who consume less than 3 hours of media a day.

Black and Hispanic children spend far more time with media than White children do.

  • There are substantial differences in children’s media use between members of various ethnic and racial groups.  Black and Hispanic children consume nearly 4½ hours more media daily (13:00 of total media exposure for Hispanics, 12:59 for Blacks, and 8:36 for Whites). 
  • Some of the largest differences are in TV viewing: Black children spend nearly 6 hours and Hispanics just under 5½ hours, compared to roughly 3½ hours a day for White youth.  The only medium where there is no significant difference between these three groups is print.
  • Differences by race/ethnicity remain even after controlling for other factors such as age, parents’ education, and single vs. two-parent homes. 
  • The racial disparity in media use has grown substantially over the past five years: for example, the gap between White and Black youth was just over two hours (2:12) in 2004, and has grown to more than four hours today (4:23).

Big changes in TV. 

  • For the first time over the course of the study, the amount of time spent watching regularly-scheduled TV declined, by 25 minutes a day (from 2004 to 2009).
  • The many new ways to watch TV–on the Internet, cell phones, and iPods–actually led to an increase in total TV consumption from 3:51 to 4:29 per day, including :24 of online viewing, :16 on iPods and other MP3 players, and :15 on cell phones.  
  • All told, 59% (2:39) of young people’s TV-viewing consists of live TV on a TV set, and 41% (1:50) is time-shifted, DVDs, online, or mobile.
  • TV remains the dominant type of media content consumed, at 4:29 a day, followed by music/audio at 2:31, computers at 1:29, video games at 1:13, print at :38, and movies at :25 a day.
  • About two-thirds (64%) of young people say the TV is usually on during meals, and just under half (45%) say the TV is left on “most of the time” in their home, even if no one is watching. 
  • Seven in ten (71%) have a TV in their bedroom, and half (50%) have a console video game player in their room.  Again, children in these TV-centric homes spend far more time watching: 1:30 more a day in homes where the TV is left on most of the time, and an hour more among those with a TV in their room.

Popular new activities like social networking also contribute to increased media use.  

  • Top online activities include social networking (:22 a day), playing games (:17), and visiting video sites such as YouTube (:15).  
  • Three-quarters (74%) of all 7th-12th graders say they have a profile on a social networking site.
High levels of media & multitasking.

  • High levels of media multitasking also contribute to the large amount of media young people consume each day.  
  • About 4 in 10 7th-12th graders say they use another medium “most” of the time they’re listening to music (43%), using a computer (40%), or watching TV (39%).
  • Time spent with every medium other than movies and print increased over the past five years: :47 a day increase for music/audio, :38 for TV content, :27 for computers, and :24 for video games.
Related: Video > Teens Share How They Consume Entertainment Media

The Big Help: How Kids Can Help Haiti

For kids looking for ways to help in the ongoing Haiti earthquake relief efforts and express themselves about the disaster, Nickelodeon has launched a new website at

The network also plans to air Public Service Announcements (PSA) on Nickelodeon and Nick at Nite encouraging viewers to get involved.

The website features message boards for kid discussions about the aftermath, as well as a list of organizations that kids can encourage their parents to investigate ways to help the people of Haiti.

Global Youth: Student Filmmakers Document the Earthquake in Haiti

Cine-Institute  The Ciné Institute is Haiti's only film school and home of an innovative program that trains Haitian youth in all aspects of filmmaking (creative, technical, business skills) necessary to grow local digital media industries in Haiti that can provide jobs and spur economic growth needed to improve their lives and the lives of others in their community.

Despite having their school reduced to rubble and losing most of their film equipment, these young filmmakers have been tirelessly been documenting the aftermath of the quake that has devastated Haiti.

Luckily they were able to salvage some of their equipment and since then have been sharing the "we story" of their community by uploading on-the-ground reports via Twitter, their website and their Vimeo page.

These filmmakers have put together some eyewitness reports, filming, editing and uploading for as long as they have enough fuel to run the generator, showing both the physical destruction of the buildings, as well as human suffering that is now all too commonplace in post quake Haiti. 

“I was afraid, I was afraid. After finishing our short movie, I went to help my friend Bougon because he was shooting in our neighborhood when this terrible catastrophe happened, which has put my city, the city of Jacmel, in mourning.

Despite my fears, I went to help friends, people I didn’t even know. We felt powerless, we could have saved more people. The city of Jacmel needs you really badly.”

~ Joel Pierre Louis, January 13, 2010

The stories and images captured by the students' are heartbreaking and hard to watch: families having the bodies of their relatives being held hostage by greedy morticians, valiant doctors doing their best to treat patients without the barest of medical supplies, residents seeking equipment to gather the bodies trapped under the collapsed buildings and the overwhelming task of trying to find space in the local cemetery to bury the dead.

"Les Handicaps" by Vadim Janvier from Ciné Institute on Vimeo.

"Priere" (Prayer) by Manassena Cesar from Ciné Institute on Vimeo.

"We were a film school until yesterday. Our new mission is to do recovery stories," writes Annie Nocenti, one of Ciné Institute's instructors. "Hopefully, stories of Haitians rebuilding."

Connect with Cine Institute

President Clinton Calls for Immediate Support for Haiti

In the face of the worst humanitarian crisis in the history of Haiti, President Clinton, the UN Special Envoy to Haiti, asks everyone to give what they can to provide urgent relief to the people of Haiti.

Visit William J. Clinton Foundation Haiti Relief or text HAITI to 20222 and $10 will be donated to relief efforts, charged to your cell phone bill.

InfoGraphic: 10 Largest Youth Populations

SHOW is an online informational tool launched in May 2008 by Mapping Worlds under the age of 15. The website offers users a new way to look at the world by resizing countries on the map according to a series of global issues.

In this interactive map SHOW breaks down the ten largest youth populations. The current crop of children is the largest in world history. However, the global baby boom is slowing, and total births are projected to begin falling in 2030.

Fertility is already falling in many developed countries, but the decline is offset somewhat by immigration. Three of every ten people in India is under 15; in Africa, four of every ten.

Global Youth: Win a Trip with Nicholas Kristof 2010

Nicholas.kristof.tripNicholas Kristof, The New York Times Op-Ed columnist and co-author of Half the Sky, invites students to enter an essay contest to win a reporting trip to Africa, giving them an opportunity to blog for and to file videos to The Times and YouTube.

The contest is open to students at American universities – either undergraduates or graduate students – who are 18 years old or over. The application deadline is a minute before midnight, Eastern Time, on Monday, Jan 18.

So what is Mr. Kristof looking for? Here's the scoop from his blog:

You can apply either with an essay of up to 700 words, or a video of up to three minutes, or both. Send the essay to

Post the video on my YouTube channel,, next to my own video invitation for applications. In either case, explain why I should pick you.

So what kind of a person am I looking for? The truth is, I’m not entirely sure – except that I want someone with excellent communication skills, who can blog and vlog (video blog) in ways that will capture the interest of other students.

If you’ve done blogging, vlogging or journalism, be sure to mention that. Ditto for anything else that makes you special or will make your voice more memorable.

What a fantastic and life changing experience! I would encourage any student who is interested in social justice issues (like global poverty) and sharing "the we stories" of people who don't have a voice to apply for this opportunity.

For those of us who are a wee bit beyond our college years and ineligible for this trip--you can still get involved by supporting the Half the Sky Movement, Charity Water or Oprah Winfrey's For All Women Registry. There are lots of ways to help people suffering from crushing poverty.

Even $5 dollars can change a life.

For you university students' who are interested in applying for this trip, be sure to check out Mr. Kristof's blog which has all the details, rules, info on the selection process and legalese from the NYT lawyers.

Good luck!

Weekly Wrap: 10 Social Media Commandments, 'Glee' Obsession, Life Without Facebook, Digital Content is the Future, PS3 Social Upgrade, Life After Oprah, Pakistani Youth & More!

Barking.robot.iconRyan Murphy full of 'Glee': Thanks to his breakout Fox hit "Glee," Ryan Murphy not only has his finger on the pulse of the youth market -- he has it firmly by the throat, so to speak. The exuberant song-and-dance comedy averages 8 million viewers a week (most in the highly desirable 18-49 demo) and has quickly gone from cult obsession to national phenom. [Variety | 2009 Youth Impact Report]

Ten Commandments of Social Media: There are a lot of misconceptions when it comes to social media. People seem to think that every day standards and decency get tossed out the window because of the anonymity of the Internet.

There are Ten Commandments of Social Media that you should always try to follow. They will not only make you a better person but they will make your followers that much more appreciative of what you have to say. []

Life After Oprah: As the Queen of Talk Prepares to Depart for Cable, Clues as to How She'll Fill 24 Hours of Airtime, and More. Related: Here's What to Expect on Oprah's OWN cable network. (Check out the OWN promo video! Pretty cool, but not optimized for social sharing.) [AdAge] [USA Today]

Comcast-NBC Deal Shows Future is in Digital Content: While Comcast seems to be taking a different approach — marrying entertainment content with the largest cable TV system in the nation — it and Time Warner have arrived at the same conclusion: The future is in content, and the pipes that carry it matter less.

But the larger motivation is that Comcast wants more programming — particularly from NBC Universal's cable channels — to deliver to its subscribers and to sell to other distributors. [Yahoo! News]

Sesame Street Heads to Nigeria: Sesame Workshop is developing a new version of the long-running children's series Sesame Street to bring messages about staying in school, girl’s empowerment and HIV/AIDS to Nigeria. [AWN]

Hearst Plans Digital Service: Publisher Hearst Corp. plans to launch next year a service called Skiff to sell digital versions of newspapers and magazines on electronic readers and other devices, in a system it believes will be more visually appealing to readers and more lucrative for media companies. [WSJ]

NYU Student Goes A Week Without Facebook, Becomes Bored: Kelly had initially set out to go Amish and abandon all forms of technology, but pressure from her teacher to not create the suggestion that she had possibly died combined with an unawareness of just how many things constitute as technology prevented her from doing so. [NYU Local]

Designing Websites for Kids: Websites designed for children have been largely overlooked in web design articles and design roundups, but there are many beautiful and interesting design elements and layouts presented on children’s websites that are worthy of discussion and analysis.

There are also a number of best practices that are exclusive to web design for children’s sites — practices that should usually not be attempted on a typical website. [Smashing Magazine]

PS3 to Enhance Online Social Experience: The next firmware update will enable PlayStation 3 system gamers to share their gaming experiences with friends on Facebook, Including Trophies Won In-Game, PlayStation Network Game Purchases, and Game Events. [Sony]

Most Young Pakistanis See Nation Going in Wrong Direction: Despair among the young generation is rooted in the condition of their lives, the report found. Only a fifth of those interviewed had permanent full-time jobs. Half said they did not have sufficient skills to enter the workplace.

And one in four could not read or write, a legacy of the country’s abysmal public education system, in which less than 40% of children are enrolled in school, far below the South Asian average of 58%. [NYT]

Weekly Wrap: Parenting Backlash, Twitter Christmas, Google & OpenID, BBC BullyProof, Africa & Web 2.0, Xbox Live Gets Social, Virgin Mobile, Homeless Teens & Lady GaGa

Barking.robot.icon Backlash Against Helicopter Parents: The insanity crept up on us slowly; we just wanted what was best for our kids. We were so obsessed with our kids' success that parenting turned into a form of product development. Parents demanded that nursery schools offer Mandarin, since it's never too soon to prepare for the competition of a global economy. [TIME]

America’s first Twitter Christmas: America’s first Twitter Christmas got under way in earnest on Friday. Across the land,retailers and their customers used the social networking site to talk to one another about bargains, problems, purchases and shopping strategies. [NYT]

Tweet O' the Week: "I am too tired to play video games. I must be 35." via @smbeaverson

Google Profiles Turn into OpenID: As part of its push to go more social, Google has been attempting to unify its various account profiles into one Google Profile. What this means is that you can sign into any site that accepts OpenID simply by using your Google Profile domain. [TechCrunch]

Youth Judge Brands Like Peers: The clever thing is, understanding which factors earned a brand ‘aspirational’ status enables us to enlighten brands to where they must invest time and effort if they are to succeed in repositioning their brand as they so wish for it to be viewed by the consumer. [MTV Sticky]

BBC BullyProof: The BBC has launched a new campaign targeting online bullying. As part of BBC Radio 1 anti-bullying initiative, Bebo, Facebook, Habbo, MSN, MySpace and YouTube are joining forces for the first time to try and tackle the increasingly serious issue of online bullying by putting in special measures and advice on their sites. [BBC]

Assume Your Personal & Social Media Life Have Merged: Los Angeles Times employees have been advised to watch what they post on Facebook, Twitter, MySpace or any online social space. In other words: Privacy Is Dead. [LA Times]

Nintendo Dominating US Female Gaming: Nintendo says 35% of "primary players" of consoles are women, 80% of whom own a Nintendo (11% XBOX, 9% PS3) [EDGE]

Human Rights Groups Warn Against In-Game War Crimes:The study attempted to determine if the acts gamers engage in while they play violent titles would "lead to violations of rules of international law, in particular International Humanitarian Law (IHL), basic norms of International Human Rights Law (IHRL), or International Criminal Law (ICL)." [CNET]

African Trends of Mobile Web & Web 2.0: The relative price for ICT services is highest in Africa, the region with the lowest income levels, yet that households in Kenya are willing to spend up to 50% of their income for mobile phones. (Thanks Dayna!) [Web 2.0 for Dev]

Millions Using Social Media on Xbox Live: First-week figures show that at least 2 million Xbox Live users have logged into Facebook, and that one million accounts were created in the first 24 hours of availability. [CNET] [Mashable]

Virgin Mobile USA Monster Ball with Lady GaGa: For the first time, Virgin Mobile USA will extend its innovative "Free I.P." program to a national tour, offering fans who volunteer their time to homeless youth organizations access to free show tickets. Virgin Mobile has been a very active advocate for homeless teens. [CNN Money]

Alternate Reality Games Flourish At the Grassroots: Over the years, the games have become a favorite marketing tool of large companies like Microsoft, which has commissioned huge ARGs, as they're known, for the launches of things like the video game Halo 2. [CNET]

Purple Acts of Kindness: Charity Water

This holiday season, Yahoo! For Good wants to start a ripple of kindness around the world.  Like Yahoo! I believe that it doesn’t necessarily take a great deal of money or time to spread happiness – sometimes it can be the simplest things like providing people with clean water.

This holiday season I want to help Charity Water build wells to provide clean water in developing nations. Join me and help create a ripple of good around the world with random acts of kindness. 

If you're like me, you don't spend too much time thinking about water - it's everywhere we go. When we're thirsty, we flip a handle or push a button. When we're dirty, we twist a shower knob. When our garden needs watering, when our pasta needs to be boiled, when we use the bathroom - water's just there for the taking.

But for a billion people on the planet, it's not. Millions of women and children have to walk hours each day to get water from muddy ponds and rivers. And much of that water is infested with parasites and leeches. In fact, 80% of all diseases in the world are caused by unsafe drinking water and lack of sanitation.

When I learned that only $20 can give someone clean, safe water for two decades, I decided to start a campaign to help. Now, my goal is to raise $1000 to build wells in developing nations. A $1000 can provide 10 families with clean drinking water.

And the cool thing about charity: water is that they spend 100% of the money I raise directly on the water projects. Even better, when projects are complete, every dollar is tied to village and all the wells are posted on Google Earth.

Together, we can make a dent in the global water crisis. I hope you'll consider helping by making a donation to Charity Water. It doesn't take a lot to make a world of difference. Yahoo! has generously  provided me with some seed money to get my Charity Water project going.

So here's the part where I make a pitch.

Please donate what you can, but keep in mind that even $5.00 can make the difference between life and death. So skip that pumpkin latte for just one day and instead help provide clean water for kids on the other side of the planet. 

Yahoo! and I are in. Are you? (Yodeling optional.)

Global Youth: Turkish Millennials Love Instant Messaging, Facebook & Google

According to research conducted by comScore more than 19.7 million people age 15 and older accessed the Internet from a home or work location in Turkey, viewing an average of 3,070 pages of content and spending an average of 31.6 hours per person online giving Turkey the seventh largest online population in Europe.

Overall comScore reports that among internet users in Turkey communications and entertainment activities accounted for much of the total time spent online. Among the key findings:

  • Instant messaging, led by Windows Live Messenger, was the most popular online activity accounting for 25.9 percent of total time spent online during the month, followed by social networking (9.9 percent), online games (6.9 percent) and e-mail (4.6 percent).
  • Google Sites was the most popular property in Turkey in September with 18.4 million visitors, reaching 93.0 percent of the total online population, followed Microsoft Sites with 17.6 million visitors.
  • Social networking giant,, ranked third with 16.1 million visitors, having grown 26 percent in just the past six months.
  • Dogan Online, which attracted 11.1 million visitors in September, led a total of seven Turkish-based properties that ranked amongst the top 15, including Milliyet Group (8.8 million visitors), Mynet A.S. (8.3 million visitors) and (8.2 million visitors).
  • Window’s Live Profile – which provides a gateway to Turkey’s most popular Instant Messenger, Window’s Live Messenger – ranked second with 7.8 million visitors, followed by Turkish property Mynet Eksenim (3.2 million visitors) and (1.8 million visitors).

Weekly Wrap: BBC's Project Canvas, Gen Y Travel, Comcast Woos NBC, Clicker TV, ABC Goes Social, Disney Parks Go Mobile, Facebook Marketing, Mobile Social Networking & More!

Barking.robot.iconMobile + Social = Opportunity: Social networking is one of the fastest-growing activities among mobile users around the world. And as one of the primary ways mobile users communicate with one another, it is proving a significant driver of Internet usage on mobile devices. [eMarketer]

Three Things YouTube Has Learned From Pre-Roll Advertising: Once upon a time, YouTube was a site that didn't believe in pre-roll. My how times have changed. [AdWeek]

Why 70% of Facebook 'Fans' Don't Want Marketing: Among our findings was that 70% of consumers who visit Facebook at least once a month and are a "fan" of at least one company or brand don't believe they have given those companies permission to market to them. [MarketingProfs]

ABC Adding Social Commentary to Online Episodes: Fans can then log in through Facebook Connect and add their own comments. Although there are already many fan message boards for most television series, this is the first one in which fans will be interacting with people that are part of the show. [Examiner]

First Disney Parks Mobile App Now Available: Mobile Magic is bringing FASTPASS return times, attraction wait times for the park you are in, extensive information on character locations and more for Walt Disney World and Disneyland theme parks to your Verizon Wireless phone. [Disney Parks Blog]

Clicker Launches with Premium TV Content: Positioning itself as a “TV Guide for television content online,” Clicker has indexed over 400,000 episodes from 7000 television shows, making it a veritable one stop shop for finding legally-available TV shows online. [Mashable] 

Current Media Shifts to Outsourced Content: Current TV will shift away from short-form and daily in-house production to "proven 30-60 minute formats from a multitude of sources, including acquisitions, co-productions, outside studios, as well as Current developed and produced content. [Digital Media Wire]

How Experiences Are Becoming the New Advertising: Conventional wisdom holds that traditional media's grip on consumers continues to slip as they increasingly turn to the internet and their peers for entertainment and purchasing recommendations. [AdWeek]

Gen Y's Main Reason for Traveling? Bragging Rights: Generation Y and baby boomer travelers looking for a holiday "brag factor" are influencing a new shift towards weird and wonderful tourism experiences, a conference has heard. [The Age]

Five Reasons to Develop Computer Game Based Learning: There is a lot of debate particularly in the media about the pros and cons about computer use with children.  I believe that there are some fantastic potential benefits in developing computer games to teach children. [Dr. Jonathan Reed]

Why Comcast is Acquiring NBC-Universal: It's not just about those trendy cable network assets: Comcast's plan to acquire 51% of NBC Universal also is about seemingly boring things, including Video On Demand (VOD) and changing business models. [The Live Feed]

BBC Shows Off Project Canvas: BBC Future Media & Technology director Erik Huggers gave a sneak preview of the work-in-progress user interface that could power the Project Canvas open IPTV standard in all its interactive, cross-platform, content-sharing. [paidContent:UK]

Oprah's 'Say You're One of Them' Webcast: Earlier this week Oprah Winfrey partnered with Anderson Cooper and CNN for her first world-wide Book Club Webcast to discuss Uwem Akpan's collection of short stories "Say You're One of Them." I can honestly say, without equivocation, that this was one of the most inspiring and uplifting presentations I've seen in a very long time.

Even if you haven't read the book, this was a really phenomenal event and I urge you to take some time and experience it for yourself. [Barking Robot]