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01 December 2008

Youth Vote 2008: How Obama Hooked Gen Y


Since the election, there has been lots of attention focused on how the Obama campaign was able to leverage many types of new and social media to engage Gen Y to get out and vote.

At the 2008 Ypulse Youth Marketing Mashup East, held at Boston College just days after the election, several of the panelists talked about Obama's use of social media. Some of the most interesting and detailed election research at the conference was presented by Dan Coates, co-founder of SurveyU.

Dan's presentation, What Every Brand Could Learn from The Obama Campaign's Marketing to College Students, outlined some of the key demographic and media consumption trends among college students that the Obama campaign leveraged to get youth more involved in the political process. Dan also explained how marketers (or educators!) can use these same strategies to engage with this increasingly influential generation.

In this video, taken at a Harvard Kennedy School Institute of Politics panel, YES We Can producer Wes Hill and The Nation's Ari Melber discuss Youth, Politics, and Civic Engagement in the 2008 election year.

Also worth noting, and somewhat lost in the post-election euphoria, is the election of Aaron Schock (R-Illinois) to the U.S. House of Representatives. Congressman-elect Schock is the first member of Congress born in the 1980s and he will be the first millennial to serve in Congress.


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21 November 2008

Truth and Consequences: Teens, Naked Photos & Mobile Phones

Anyone involved with Gen Y knows three things: they love their mobile phones, they are hyper-connected and they have no reservations about broadcasting their life across the social web. Very often they are lifestreaming without thinking about the consequences of their actions.

Take, for example, the mobile phone. They text, play games, take photos and oh yeah--they also occasionally use them to make a phone call. However, a recent investigative report by Emmett Miller and KTLA News found "a growing number of teens are messaging naked photos of themselves to their friends. Not only could it ruin their reputation, but it could land them in legal trouble."

One girl talked about how a guy at her school had a fight with his girlfriend and, in an act of revenge, blasted out nude photos he had taken of her to their classmates. The photos were forwarded on to more and more students, effectively making life at the high school unbearable to the point that she had to change schools.

Another student, commenting on the trend, said:

“I know in my high school that there was a a girl who took naked photos of herself and it went all through our school and it ruined her, 'cause everyone looks at her like a slut.

But there are serious consequences beyond just being embarrassed or having to change schools. In his report, Miller interviews Detective Dan Morgan from the LA County Sheriff's Department who talked about the LEGAL implications:

"The detective says anytime a photograph is taken of a minor, a person under the age of eighteen, of their genital area involved in a simulated or an actual sex act, it is against the law, and considered child pornography. Detective Morgan says pictures and video clips of teens involved in sexual situations are becoming more and more frequent.

He believes the cases are under-reported, but has still dealt with quite a few of them. Sometimes the cases involve teens who have sent pictures or video to other teens, but other times it's adults who are enticing teens to take photos of sexual situations. And that is where the law is clear. "

Most teens interviewed for this report had no idea that there were legal implications for sending or forwarding nude photos via mobile phone or the Internet. In fact, while most told Emmett that they "would only send nude photo's to their friends," they were completely oblivious that their friends might pass these photos along to other people. 

This is an important topic that both parents and school officials should be talking about with teens. The stakes are even higher for a high school student who turns 18 and forwards a nude photograph of a boyfriend/girlfriend who is still a minor.

By doing so, they risk being charged for distribution of child pornography. Not to mention, if they are convicted, they face the loss of attending college, scholarships, and employment opportunities.

The important thing is for parents and school officials not to overreact. Banning mobile phones won't make these types of incidents go away. Teens will simply use another phone. Or have a friend take the pictures for them. The best approach is to sit down with your kids and calmly discuss the appropriate ways to use technology.

Think about it. You don't hand your kids the keys to the car without having them first go through a drivers education program where they learn the rules of the road. So why do we just hand them a mobile phone, computer or, for that matter, a social networking site and expect them to understand what behavior is and isn't acceptable?

As adults we need to also sit them down and outline how their so-called "personal information" can be sold to data brokers or passed around school by friends. We need to educate them on the consequences of lifestreaming and sharing too much information may have on their future.

Most importantly, we need to educate them that just because they delete that photo on their mobile phone doesn't mean that it isn't archived somewhere. Forever. After all, when it comes to the social web, your privacy is an illusion.

You can watch a video of Emmett Miller's entire report, The Naked Truth of a New Cell Phone Trend, by clicking here.


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03 November 2008

Facebook U: Teach the People

This just in:

"Teach the People is an educational platform built on top of Facebook. For teachers, we give you the tools share your skills and knowledge in a collaborative community setting. For the curious, we hope to provide you with learning communities led by passionate instructors and a growing group of friends to learn along with."

Haven't had a chance to delve in, but this looks really interesting.

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29 October 2008

Text-or-Treat: UNICEF Goes Mobile

Tot-kids-250x96Trick-or-Treat for UNICEF is a program that began 58 years ago and has helped connect UNICEF to literally millions of donors, fundraisers, celebrities and partners. This year, UNICEF is embracing both the social and mobile web to engage even more people in their annual campaign.

"For the first time ever, we’ve launched both a Trick-or-Treat for UNICEF MySpace page and Facebook Cause. If you use either of these sites, just add us as one of your friends. Then, when you’re writing on someone’s “wall,” or “poking” everyone you know, invite them to add us too, and help spread the word.

This year—for the first time—you can Trick-or-Treat for UNICEF with your mobile phone! Just text the word “TOT” to 864233 (UNICEF) to make a $5 donation* and help UNICEF save kids’ lives."

The Text-or-Treat initiative is a pretty clever program. When you visit the Text-or-Treat page, you can choose one of the virtual trick or treaters and help fill their UNICEF box by sending a text message. Cool!

I sent my text message to support Doogie. Which one will you support?

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27 October 2008

Call for Papers: 4th International Conference on Persuasive Technology

Persuasive Technology is all about using Information and Communications Technology (ICT) to change what we think and do. We are just entering the era of persuasive technology, of interactive computing systems designed to change people’s attitudes and behaviors.

The Claremont conference will assemble people from all parts of the world interested in such technologies by sharing their insights into how video games, mobile phone applications, web sites and social networking sites can be designed to motivate and influence people.

Academics and practitioners with an interest in research, theory, technologies, design, and applications related to persuasion are invited to submit their work for presentation at Persuasive 2009 to be held at the Claremont Colleges campus, in Claremont, California.

If you're interested in the mobile boom (and you should be!), be sure to check out Mobile Persuasion by my friend, Dr. BJ Fogg. This is a must read for anyone involved with digital media and education technology. BJ also is the founder of the Stanford University Persuasive Technology Lab.

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19 October 2008

ILC 2008: Meet Pixton

Last week I attended the Innovative Learning Conference (ILC) in San Jose, California. Despite what seemed like a very light turnout, it turned out to be a great conference experience. The educators attending ILC were engaging and it gave me a chance to meet up with some of my social networking pals in real life. I also had the opportunity to see some really good presentations.

Like most conferences there was an exhibition hall with lots of vendors touting their goods and services as the latest and greatest learning tool. All the usual ed tech suspects, with their big marketing machines, were there in force.

But what really intrigued me the most was a couple from Vancouver, B.C who have created a mind blowing, game changing and all around awesome web-based comic strip generation tool called Pixton

What is Pixton?

Simply stated, Pixton is a social community where anyone can easily create, share, remix and publish their comic strip stories with people around the globe. If you find a great comic in French, you can instantly translate it into English. Or German. Or even Greek. Pretty cool, eh?

There are three versions: Pixtion for Fun (public), Pixton for Schools (education) and Pixton Storyboard (private).

Pixton for Schools provides students with an active and fun learning experience. It's also a good way for teachers to tap into the multiple learning styles of their students. Teachers can also create accounts for students without requiring them to have an email address. Pixton is also an amazing digital tool for students to create digital storytelling projects.

In terms of the educational value of comics, the Pixton team emphasizes the following:

  • Pathway to Literacy: Instantly capture students' attention and motivate them to learn, using a familiar medium they understand.
  • Collaboration: Foster peer-to-peer interaction between students. Or between students and teachers.
  • Visual Learning: Reinforce your lesson through the associative power of words and images.

In terms of teaching, Pixton for Schools has a Lesson Bank where educators can share their lessons with other teachers. Teachers can also create their own private, safe and secure virtual learning environment (VLE) right on Pixton!

Beyond the classroom, Pixton would be a great way to quickly and easily build professional development, training, tutorials or other pre or in-service materials. You can learn more about the how you can use Pixton in an educational setting or the educational value of comics by downloading the free Pixton for Schools information packet (pdf).

The Pixton tool set is very intuitive, easy-to-use, and really fun. If you browse the public gallery, you'll see all the creative ways people are using Pixton and your mind will quickly overflow with ideas.

And there are lots of ways for you to share what you create with others outside the Pixton community. You can embed your Pixton comic in a wiki (like PBwiki), blog, or share a link via email, Twitter or IM. And soon you'll be able to print out your comic too.

Clive and Daina Goodinson have created powerful and fun learning tool that is bound to be a popular and powerful learning tool for the digital and traditional classroom. All in all, Pixton is an exciting edition to the social web.

Following in the footsteps of Flickr, YouTube and Twitter, Pixton is poised to join the short list of cutting-edge, top-tier and truly innovative social web tools. The really exciting thing is that Clive and Daina are just getting started.

I can't wait to see what else they have planned for Pixton and beyond.

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11 September 2008

@mom: Stop Twittering About Me!

Camille Sweeney has an interesting piece in the The New York Times on social networking sites for babies. Yes, you read that correctly: social networking sites for babies!

According to Sweeney, parents are creating profiles for their newborn bundles of joy and sharing their every move on both social networking sites like Lil’Grams, TotSpot and Kidmondo or via micro-blogging sites like Twitter.

Here's a snippet from the article:

"Hailing from Winnipeg, Ontario, Dominic Miguel Alexander Carrasco, 7 months old, uses his Totspot page to share his obsessions with his entourage. His fave nickname? Buddy or Big Boy. His fave book? “Green Eggs and Ham.” His fave food? Unsurprisingly, “mom’s milk.”

Of course, these busy social networkers don’t actually post journal entries or befriend playground acquaintances themselves. Their sleep-deprived parents are behind the curtain, shaping their children’s online identities even before they are diaper-free."

This trend shouldn't really come as a surprise to anyone who's been tracking the evolution of Gen Y and their always-on lifestyle. As the millennial's move from their teen years into parenthood, it's only natural that they would want to use familiar technologies like social networks as a way to share their newborn's milestones with family, friends and other new parents.

What hasn't changed is the long standing tradition of parents creating a repository of anecdotal bits and photographs in a scrapbook. What has changed are the tools they are using to document and preserve these memories: Instead of a paper scrapbook, it's a blog. Instead of bits, it's bytes. Instead of a written journal, it's tweets.

It's the same behavior as generations of new parents that came before them; Gen Y parents are simply using new tools and technology to meet the same desire to document their children's lives.

While these services tout their safety and privacy features, parents should really think twice about the information they share on these sites. Remember, just because you deleted that cute photo of your child sitting in the tub doesn't mean that it isn't archived somewhere. Forever.

After all, your privacy is an illusion.

Perhaps it's time that everyone (not just parents) should think more about what and why we post information on the web. To me, it seems like this trend is every teenagers worst nightmare: a permanent digital archive of your childhood published on the web.

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17 August 2008

Watch Out Gossip Girl, Here Comes "Skins"

Geek. Jock. Popular. Outcast.

From the get-go, Hollywood has been fascinated by teen stories of angst, awkwardness, frustration and personal triumph that they experience in the moments lived between the labels. Ever since the early days of the medium, from Leave it to Beaver to My So-Called Life, television has explored what it means for each new generation of kids to be a "modern day" teen.

Beverly Hills 90210 provided American viewers with a slice of life for teens living in the shadows of the entertainment capital. DeGrassi shared the struggles of Canadian teens. And most recently Gossip Girl has given viewers a glimpse inside an exclusive Manhattan prep school.

Now BBC America brings the popular UK series Skins to this side of the pond. Like its predecessors in the genre, the series revolves around the lives of six teens living in Bristol, England.

While the show is a bit racy, especially for American tastes, the dialogue is smart, funny, and very well written. Think more along the lines of Brothers & Sisters, less 90210. But then, real life is messy. And, at times, a bit shocking.

Skins was created by Bryan Elsley and Jamie Brittain. Perhaps one reason the dialog rings so real is that the series is being written by a talented bunch of twenty somethings who aren't that far removed from the lives of the Bristol teens.

And while most 21st Century parents worry more about what their kids are doing online, perhaps Skins will remind them to also pay attention to what their kids are doing offline. There are still many "real life" pitfalls out there that teens have to learn how to navigate.

Shows like Skins can also serve as a catalyst for parents to discuss with their kids, albeit uncomfortable, some of the heavy issues they may be facing out there in the non-digital world.

BBC America has rolled out a brilliant campaign to spread the gospel of Skins. You can find Skins on Facebook, YouTube, Twitter and iTunes. And they have a great site full of good stuff like play lists, glossary (for those of you not attuned to some more of the Brit-centric vocabulary), and character guide.

And oh yeah, remember that quirky kid (Marcus) who followed Hugh Grant all around London in the movie About A Boy? His real name is Nicholas Hoult, he's all grown up and taking on the role of Tony in the series.

Skins premiers August 17th on BBC America.

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05 August 2008

Gen Y & The Looming Identity Crisis

A few weeks ago the L.A. Times had an alarmng story about how little control we have over who has personal information that we often share on the web. Here's the upshot:

Jane Yang, a 30-year-old marketing coordinator, was curious the other day to see what would turn up if she searched for herself on Reunion.com, a Los Angeles-based social networking site.

Sure enough, there was her name, which didn’t bother the Oregon resident all that much. Nor was she particularly troubled that her husband’s name was included under her “Friends & Family.”

What did startle Yang was seeing the name of her 4-year-old son.

But wait. It gets worse.

Not only was her child's personal information on a social networking site, but when she called the fine folks over at Reunion.com they told her that they had no idea how or where they got the information. Nor did they know why the data was cleared to be indexed in their public database.

Sounds like Reunion.com is heading for a possible fine for violating COPPA. And as Imbee.com found out, getting off that hook isn't cheap.

This anecdote should serve as a reminder that we all need to think before we freely share personal information in social networking communities. Here are a few tips:

  • Visit the sites your kids use and read the TOS (Terms of Service) and Community Guidelines.
  • See what information these sites collect and what they do with it.
  • If the company sells or shares personal information, find out how you can opt out.

Many Gen Y'rs, because they freely share this information, may be shocked to discover that their so-called "personal information" has been sold to data brokers. And that spring break trip in 2001 that you thought nobody else knew about--oops!--suddenly becomes public.

And remember, just because you delete that photo of yourself doesn't mean that it isn't archived somewhere. Forever. After all, your privacy is an illusion.

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03 August 2008

Gen Y, Social Safety & Meningitis

A few weeks ago I attended the National Educational Computing Conference (NECC) in San Antonio, Texas. And even though the research shows otherwise, there was a lot of time spent talking about student safety and the dangers lurking on the internet.

On my way home from San Antonio, I stood in line at the airport behind a mother who explaining to her tweenage daughter why she couldn't join MySpace or Facebook. The mother went on to share one scary story after another (mostly from Dateline NBC) about all the sexual predators lurking online in "the blogs and MySpace."

Ironically, as the mother continued to go on about the dangers on the web, I glanced down at her daughter's backpack and there was a luggage tag that had her name, address, school name and email. This information was fully exposed. To me, the information contained on that luggage tag put her daughter in far more danger than a creepy email from a stranger on MySpace.

So much time and energy is spent discussing the pitfalls of social networking sites, that many parents forget to address the legitimate dangers that exist in the offline world. This is especially true when it comes to issues related to kids health.

For example, did you know that adolescents, aged 11-18, are at an increased risk of contracting meningitis? Did you also know that meningococcal disease, while rare, can potentially kill an otherwise healthy teen in 48 hours or less?

Meningitis is a common name for infections that take place in the membranes surrounding the brain and spinal cord. Meningitis can be caused by viruses and by bacteria. As deadly as meningococcal disease can be, most cases in the United States (up to 83% of cases in adolescents and young adults) could be prevented by a single vaccination.

In addition to talking to your kids about social safety be sure to also take time to discuss health issues, like what behaviors make you more prone to becoming infected meningitis. This is especially important for older teens who are heading off to college and living in group housing.

And while it may be awkward (for you and your t/ween) it's important to teach kids to be aware of these issues and provide them with the information they need to stay safe--both online and offline.

And about that luggage tag....

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31 July 2008

Study Looks at the Psychology of Facebook

Ever wonder what motivates people to throw zombies, vampires and drinks at you on Facebook? What message does your profile picture convey about you? Why are some Facebook apps like Scrabulous an uber hit, while other (perhaps even more useful) applications remain unloved and gathering virtual dust? And all that "poke" business? What's that about?

Led by Dr. BJ Fogg, researchers at the Persuasive Technology Lab at Stanford are taking a look at the popular social networking site and will soon publish their research in a new book titled, The Psychology of Facebook.

Here's the abstract:

Edited by Dr. BJ Fogg and colleagues at Stanford University, this volume gathers the best insights into Facebook's remarkable methods.

This new book explains how Facebook's psychological strategies are changing the Internet, our social lives, and world politics.

To date, most research on social networking, especially in terms of teen and tween users, has been centered around online safety and sexual predators (a la "Dateline NBC"). Thankfully, cooler heads and more research are beginning to put those concerns into perspective.

As social networking moves more and more mainstream, and Boomer parents catch up with their Gen Y kids online, it's important that we take a deeper look at the underlying psychology and persuasive nature of social networking environments like Facebook.

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27 July 2008

Facebook News Flash: TMI People, TMI

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23 July 2008

School Confiscates Student Cell Phones

According to the Middletown Journal, school administrators at Mason High School in Ohio are confiscating student cell phones and reading text messages to "to determine if the students attended private parties off school grounds during the weekend."

Students and parents at the school have contacted the ACLU who has warned school officials that their "current practice of seizing student cell phones and reading personal text messages was poor policy and unconstitutional."

Moreover, the ACLU countered that "Attendance at a private party that does not disrupt classes and does not occur on school grounds is none of the school's business. Private student social activities are issues for parents, not the school."

For many school administrators confiscating phones and blocking content seems like the easiest way to address the issue. But as Gen Y expert Anastasia Goodstein points out, doing so creates a “Lord of the Flies” environment where our kids are left to navigate the world of social networks, technology and online content without any direction.

Just like we have “drivers ed” to help them learn the rules of the road, we need to arm them with the digital literacy skills necessary to safely navigate the digital world in which they were raised.

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14 July 2008

Memo to Gen Y: Facebook Never Forgets

There's a brilliant editorial in today's LA Times by the editors of IvyGate, a blog that covers news, gossip and other tidbits from the Ivy League, all about lifecasting and Facebook.

Here's a snippet from their OP-ED piece, Facebook Never Forgets:

"Imagine if the current crop of public figures had grown up during the Facebook era. We might have photos of John McCain in Florida slurping body shots off his stripper girlfriend.

Barack Obama rolling a joint on a beach in Hawaii. George W. Bush passed out at a Yale frat party, 40-ounce beer bottles duct-taped to his hands. Hillary Rodham Clinton at a Wellesley peace rally, locking lips with her husband's future secretary of Labor, Robert Reich.

It's one thing to hear that your elected representative had a wild time in college. It's entirely different to have pictorial proof. Would you still vote for someone after viewing a photograph of him passed out in his own vomit?"

Two takeaways: First, eventually there will be enough dirt on all of us that we won't really care what we learn about others. Secondly, perhaps it's time that everyone (not just students) should think more about what and why we post information on the web.

And remember, just because you delete that photo of yourself doesn't mean that it isn't archived somewhere. Forever. After all, your privacy is an illusion.

Related Resources

09 July 2008

Do Something & Staples: School Supplies for Kids in Need

"More than 11 million kids in the US live below the poverty line and don't have the basic supplies that they need to succeed. Let's Do Something about it!

Led by teens nationwide, Do Something 101 is a campaign to collect new school supplies for kids in need. Drop off new supplies at any Staples store through August 31st, and we'll make sure they're delivered to kids who need them."

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