Motivate — the leading specialized insights and media partner for reaching Multicultural, Youth and LGBTQ segments — announced today its acquisition of Immersive Youth, an insights-driven agency that connects brands with tweens, teens, and young adults.
The acquisition supports Motivate’s strategy for aggressive expansion into its targeted growth markets: Multicultural, Youth and LGBTQ.
By adding Immersive Youth’s expertise, and dynamic team and leadership, Motivate reinforces its culturally-focused service to world-class brands and agency partners. Post-acquisition, Immersive Youth will be rebranded as Motivate Youth.
“Gen Z is the most ethnically diverse generation in U.S. history, being 47 percent multicultural,” said Trevor Hansen, CEO of Motivate. “Bringing on Immersive Youth is in response to the demand from brands to reach the largest demographic group today.
Immersive Youth’s approach to connecting brands with Gen Z is rooted in firsthand audience dialogue and analytic decisions that inform not only the strategies, but also the visuals, messaging and activation experience.
The team’s rigorous insights-to-activation process comprises a set of guiding principles that are proven to drive results. We are excited about the possibilities that will arise from this union.”