Lee Rainie, Director of the Pew Internet and the American Life Project, recently spoke at the annual conference of the National Religious Broadcasters.
This talk will focus on the media habits of Millennials and GenX and how their patterns of gathering and creating information are different in the digital age and the impact this has on the ways that youth pastors reach out, connect and communiate with youth.
American Idol host and cross-platform entertainment producer, Ryan Seacrest, has moved into uncharted territory with his new deal with social media company, GetGlue.
The deal will allow fans of his radio show, On Air with Ryan Seacrest, the ability to check in to the show on the GetGlue social network. This is the first time radio listeners will be able to do so on the network.
When listeners check in, they’ll receive exclusive stickers. The more one checks in, the higher in the rankings they’ll get. For example, one starts as a listener, but can earn the title of correspondent, producer and then co-host the more one checks in while listening to the show.
Sick of watching "Jersey Shore" by yourself? Tired of your boo snoring their way through your hilarious "Real World" commentary? Download MTV's new iPhone and iPad app WatchWith now — your new Social TV watching partner.
Check it out:
• WatchWith acts as a DVR for social commentary, recording the best, most relevant comments and delivering them real-time — your Facebook and Twitter friends and followers obviously get top billing.
• WatchWith serves up cast commentary, too. (You know you want Snooki's take on the latest Meatball drama.)
• The app is so smart it knows your timezone, dishing out exclusive content to the timeline of your show.
• Let's say you watch an episode on demand and miss out on the live conversation. Don't worry, WatchWith can sync the episode with the comments.
• Oh you want more? It's got hilarious trivia, bonus clips, the newest pics, blog posts and more.
Twitter Embraces Its Social Role in TV: Like so many other things that the Twitter community has established on its own (hashtags and retweets, for example), the company is now fully embracing the role it plays in supplementing the TV-watching experience of millions of people. [RRW]
Social Media and TV - Who's Talking, When and What About? : Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.
These conversations are not only opening new channels for consumer engagement with their favorite TV shows and fellow fans alike, but also are providing insight into which viewers are driving the conversations and when. [Nielson Wire]
MTV Exec: Social is a New Programming Platform: Many people are talking about how TV networks can leverage the power of social networks to help build their show audiences. But they may be missing the point. According to Dermot McCormack, EVP of Digital Media for MTV, social networks aren’t just for announcing when the next episode of Jersey Shore airs, but a whole new platform for media creation and distribution. [GigOM]
In the U.S., Tablets are TV Buddies: The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too. [Nielson Wire]
Multask Mania | Viewers Watch TV, Discuss on Social Sites: Almost 40% of TV viewers are discussing TV shows on social media sites, with almost three-quarters of TV viewers with broadband access, generally using the Internet at same time, per U.K.-based Ovum, a business/technology research firm. [MediaPost]
What's the Future of Social TV Look Like?: Real-time entertainment is what people are looking for–we always want something fresh to keep us up to date. But with this demand for real-time entertainment, how has it affected traditional TV? [Silicon Angle]
The Future of TV, From Apple to ZeeBox: “The future of TV” has become a buzzword over the last few years – but what if it was time to stop talking about it and acknowledge that the future has already arrived? [TNW]
A new Harris poll says that YouTube is the top social media brand among America's youth.
The video site beat Facebook as Social Media Brand of the Year in the 13- to 24-year-old age range, according to the 2012 Harris Poll Youth EquiTrend study.
In terms of YouTube’s popularity, other studies have shown that more than 2 billion videos are played every day on the vide-sharing site and that YouTube mobile receives more than 100 million views daily.
The study sought to benchmark the brands that America’s youth prefers by evaluating familiarity, quality, and purchase consideration. More than 5,000 Americans, ages eight to 24, took part in the study. [Via PR Daily]
What will happen when television meets tablet computers?
SuomiTV and Nordkapp have explored the future of television and created a concept to illustrate the direction where we expect TV watching to evolve in the near future.
An upcoming Warner Brothers series about a high-school spy, played by Twilight star Jackson Rathbone, will pull fans into the show through a clever Facebook integration that allows viewers to have their Facebook profile information, pictures and music incorporated in the show.
Looks like someone over on Team Pottermore forgot to lock down the assets for the widely anticipated website featuring the world of Harry Potter. This picture has been making the rounds on Twitter all morning.
The only hint from the official Pottermore.com page is: "Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books."
So what do you think? What features do you hope the Pottermore site has? Is this something you're anxioius to join and participate? Do you think this screenshot is legit? Or a crafty plan to distract everyone until the launch in October?
The Survivors is the first installment of the tantalizing tales of the fourteen ill-fated Survivors and their descendants, who have been content in hiding for over three centuries.
Isolated on a Montana mountainside, only Sadie, the rogue daughter, dares to abandon the family’s sacred hiding place. But no matter how far Sadie runs, something always pulls her back. On a muggy summer night in Tennessee, she witnesses a shocking scene that will change her life forever.
The Survivors Transmedia Campaign
Music plays a big part in Havard's creative process and over on her website she shares the soundtrack that kept her writing mojo going.
For the first book in her series, Amanda teamed up with indie singer-songwriter (and Warbler #6 on Glee!) Chris Mann to record an original song based on the book.
The end result is "Pretty Girl" an anthem written by Amanda and masterfully recorded by Chris Mann.
What makes this series really interesting is the way that Havard has woven social media into both her own creative process as well as the reader's experience.
She has an exciting and new vision for YA Fiction that incorporates all types of media to share the story of The Survivors.
I'm in the process of interviewing Amanda, so I don't want to give too much away. But stay tuned!
Update: Here's my interview with Amanda on Ypulse.com!
Welcome to Facebook's famous "hack-a-thon," a 24-hour, no-code-barred event in which employees are directed to ditch their normal duties and instead break ground on those pet tech projects they’ve always wanted to create but have never found the time to pursue.
The documentary also introduces viwers to Erin, a driving force behind Stories.Facebook.com’s effort to highlight users’ life-changing social-networking stories, from one woman’s quest to locate long-lost family members to an ALS-stricken man who finds in Facebook a way to engage with the world around him despite the limitations of the debilitating disease.
All six films—running between five and ten minutes and covering issues from public health to poverty—are now available to watch for free here.
The final film to be released, Youth Build: BuildingYouth, will also premiere at the first-ever Building a Grad Nation Summit in Washington D.C. this week.
Filmmakers Annie Sundberg and Ricki Stern created this film, drawn from a longer documentary which highlights Youth Build's innovative approach to supporting young under-served urban Americans as they work to graduate high school and continue their education.
Click here to read more about the Youth Build program, or watch the short film.
"If I should have a daughter, instead of Mom, she's gonna call me Point B ... " began spoken word poet Sarah Kay, in a talk that inspired two standing ovations at TED2011.
She tells the story of her metamorphosis -- from a wide-eyed teenager soaking in verse at New York's Bowery Poetry Club to a teacher connecting kids with the power of self-expression through Project V.O.I.C.E. -- and gives two breathtaking performances of "B" and "Hiroshima."
"I’m hearing that the temporary military government has begun using Facebook to reach out to Egyptian youth, even creating a Facebook Fan Page page (here).
The Ministry of Interior, in attempt to repair the image of the state police, has set up multiple pages. And while my guess is that being a locus of political uprisings wasn’t the original intent of the American college campus-based social network, somewhere Facebook CEO Mark Zuckerberg has got to be secretly proud.
Click here for an excellent video of how young activists in Cairo documented the Egyptian protests despite the Internet blocks."
Here in SoCal, we have five seasons: Spring, Summer, Winter, Fall and Award Season. The grand finale of 'Award Season' are the Academy Awards.
This year the ceremony takes place on February 27, 2011 at the Kodak Theatre and will be hosted by Gen Y stars James Franco and Anne Hathaway.
It's been a rough couple years for the annual telecast with ratings taking a bit of a hit---especially among Millennials. However, last year the Academy Awards made a concerted effort to attract youth to the show and it paid off with a 14% boost to Oscar TV ratings among 18-49 year olds.
The 2010 Oscars youth strategy included a more social media experience, the inclusion of teen friendly stars like Miley Cyrus, Zac Effron and Taylor Lautner as presenters, two original Oscars web series (Behind the Dress & The Road to the Oscars), extra video features and live streaming of the Red Carpet arrivals.
This year The Academy of Motion Picture Art & Sciences is once again rolling out the red carpet in a bid to attract a more youthful and technically savvy demographic with a new interactive technology that gives online Oscar fans the ultimate insider's view of Hollywood's biggest night.
The new premium feature is called Oscar All Access, and gives fans an insider’s view of the evening from the Red Carpet all the way through the Governor’s Ball.
Members (signing up is $4.99) actually will have the ability to control their own experience using the groundbreaking “360 cam” technology to control multiple cameras along the Red Carpet, at the Awards show, and afterwards at the Governor’s Ball.
In addition to Oscar All Access experience, the Academy also has an official Backstage PassiPhone and iPad App that allow you to have a more interactive social entertainment experience with the Academy Awards show. Hopefully next year they will expand the Backstage Pass to include all types of Android mobile devices.
It's great to see The Academy embracing new media and providing fans with a more interactive experience. Last year was a step in the right direction and hopefully their social TV friendly approach will pay off in big ratings boost among younger and tech savvy demographic groups.
P.S. As long as I have your attention, if you haven't already--go see Oscar host James Franco in his Oscar nominated role for the film 127 Hours. The story, the acting, the cinematography are amazing. Go James! Go Danny Boyle!
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