I AM THAT GIRL & Alessia Cara Launch "I AM YOU" Empowerment Campaign


Non-profit organization I AM THAT GIRL joins forces with 20-year old EP Entertainment/Def Jam Recordings global sensation Alessia Cara to create the “I AM YOU” empowerment campaign. The powerful message of Alessia’s new single “Scars To Your Beautiful” is the lynchpin behind her alliance with I AM THAT GIRL, the national movement that has been inspiring girls for the past six years to love, express, and be who they are through a global peer-to-peer community committed to creating a new norm for girl culture by raising the standard of how girls treat themselves.

“I AM YOU” launches with a short video directed by Kim Jacobs, which delivers the meaningful message of empowerment, strength and inclusivity using a striking visual. The piece, which is narrated by Alessia and features a musical soundbed from her powerful self-anthem, reinforces the message that while we have our own unique stories, we are all connected by the universal truths that make us human.

In the film, a rapid montage of girls of varied ages, sizes, and races flashes by, seamlessly composited together as if they are all speaking as one person, creating an extraordinary focal point for the singular voice that connects them all.

Jacobs shot around 50 young women over the course of one day, including a series of stills set to the playback track of the scripted voiceover. Most of the talent already were members of IATG chapters or volunteers, along with others who ended up taking the IATG pledge after wrapping the shoot.

“The stills were transcoded to feel like motion. Then the process of cutting between the faces required sensitivity, precision and a crazy amount of patience,” explains Jacobs. “Matching three girls blinking their eyes within a second of film is work for only warriors. We worked with the team at EXILE to fine-tune the edit until we finally struck the perfect balance of technique and humanity.”

“In any given second there are multiple faces cut to appear to be one person. I thought this would be a really strong and beautiful way to communicate the core ethos of I AM THAT GIRL,” says Kim Jacobs, who co-wrote the script with IATG Co-founder Emily Greener.

“It takes so many people to make something, especially in film, and all the people involved in every single part of the process were essential to the outcome. The I AM YOU film was generated from pure love.” - Kim Jacobs


“Scars To Your Beautiful” was not only used for the film, but also inspired IATG and Alessia to create an action-focused curriculum for young women everywhere, to shift girl culture and help them transform self-doubt to self-love. The conversation kit, which is downloadable at iamthatgirl.com/alessia, centers around five primary interactive meeting topics, each cued by a lyric from “Scars.”




Itsokaytotalk.dbairdThe leading cause of death for men under 45 in the UK is suicide. In the US, males take their own lives at nearly four times the rate of females and represent 77.9% of all suicides.

Men who contemplated suicide reported that they felt they couldn't talk about their feelings. Let's show men all across the world that #ITSOKAYTOTALK!

Take a selfie with the 👌🏽 sign, tag 5 friends and let's get the message out that it's okay to talk. Hopefully, working together we can bring these numbers down!

If you're in the U.S. and you need to talk, Crisis Text Line is a free service that is available 24/7 365 days a year. To connect with a crisis counselor at Crisis Text Line: Text START TO 741-741


Related Links

Josh Shipp: The Power of One Caring Adult


Recently, Josh gave a TED talk which serves as a call to action for all adults to intentionally invest time with a kid.

Your kid. Your neighbor. Your nephew.

Take 15 minutes out of your day to watch and listen to Josh share his story. Learn how you can be the caring adult that changes the life of a kid.

  Originally posted on Medium.com/derekeb

  Josh Shipp: The Power of One Caring Adult

Come on #TeamInternet! Stop the Cycle of Mean.

image from cdn.thedailybeast.comThis morning I was shocked to read over on The Daily Beast that internet trolls were bullying the daughter of the late comedian, Robin Williams. What is wrong with people? Why would anyone think this is acceptable behavior to attack a grieving family or create images that are hurtful?

But here's the thing: Twitter and Instagram (and other online communities) can't do anything unless they know about it. So just like the post-9/11 mantra: If you see something, say something. If you see a cruel or mean comment on Instagram or Twitter---report it. Flag it. Stop the cycle of mean.

If you're part of these communities, it's your responsibility to help make it a safe and positive experience. Don't just scroll past the mean comments and think someone else will take care of it. Community management is difficult, for communities like Instagram it's a monumental task.

Be part of the solution and help squash the online trolls. Come on #TeamInternet, we are better than this. Stop the cycle of mean.


At a time when #TeamInternet could have harnessed its power for good by sending her and her family love and support, the trolls have brought more darkness into the lives of this grieving family.

I just can't fathom doing this to a family who is suffering such a huge loss under tragic circumstances. I have to believe that these evil trolls haven't personally been through the experience of losing a loved one. 

I just can't understand how anyone who has gone through that experience who would purposefully heap more suffering on to their broken hearts.

Bullying Can Lead to PTSD in Children and Teens [RESEARCH]

6939687849_0ce85e4c2f_qSocial media, anonymous messaging apps and text messaging have assumed a dominant role in communication among teens society. And, as common in teenage social environments, these circumstances often involve online teasing and harassing.

An article in Psych Central News points to research conducted in Norway and published in the Journal of Abnormal Child Psychology that points to increasing evidence that bullying at school can lead to PTSD in children and teens.

The study measured the extent of intrusive memories and avoidance behavior, two of three defined PTSD symptoms. The third, physiological stress activation, was not covered.

Traumatic experiences or strains imposed on us by others can often hurt more than accidents,” said Dr. Thormod Idsøe from the University of Stavanger (UiS) and Bergen’s Center for Crisis Psychology. “That could be why so many pupils report such symptoms.” The PTSD symptoms can make it difficult to concentrate and have a disruptive effect on daily life, preventing those who are bullied from functioning normally, according to the researcher.

“Pupils who’re constantly plagued by thoughts about or images of painful experiences, and who use much energy to suppress them, will clearly have less capacity to concentrate on schoolwork,” he said. “Nor is this usually easy to observe — they often suffer in silence.
Photo Credit: Amanda Dorner via Flickr


ZABRA #BeCyberAware Twitter Chat: Social Media and Digital Parenting Resource List


One of the things I enjoy most about my work is having the opportunity to talk with parents, educators and brands to dispel some of the myths or fears around teen use of social media.

Tonight I’m going to be participating in a digital parenting Twitter chat hosted by Zabra that will be moderated by Josh Shipp.

The event starts at 7pm EST and you can participate through the hashtag #BeCyberAware. I hope you’ll join us for a lively and informative discussion.

No matter the audience, my message is pretty consistent: Don't panic! I'm frequently asked to share some of my favorite digital teens & parenting links, tips and other resources.

So here we go! I've sorted through my bookmarks and tweets and put together this (hopefully) handy handout. Feel free to tweet it or share it with anyone you think would find it helpful.


Cyberbullying: A Sociological Approach  http://www.debaird.net/blendededunet/2013/04/cyberbullying-a-sociological-approach.html

Young Adults Communication on Social Media

INFOGRAPHIC: Golden Rules for Social Media Use by Teens  http://www.debaird.net/blendededunet/2013/07/infographic-golden-rules-for-social-media-use-by-teens.html

INFOGRAPHIC: Tumblr, Facebook, Twitter, Instagram & Snapchat –How Teens Use Social Media  http://www.businessinsider.com/infographic-how-facebook-could-be-unraveled-by-mobile-first-teens-2013-4

Southern Poverty Law Center | There Are No Bullies http://www.tolerance.org/magazine/number-45-fall-2013/there-are-no-bullies

Southern Poverty Law Center | Bullying Quiz http://www.tolerance.org/lesson/bullying-quiz

Facebook Lets Teens Post Publicly: Why That's a Good Thing http://huff.to/19QNvvK

Digital Citizenship Includes Rights as Well as Responsibilities http://huff.to/9JoWlm

Beware of the Internet Safety Industrial Complex http://www.connectsafely.org/beware-internet-safety-industrial-complex/

INFOGRAPHIC: How Millennials Are Using Social Media for Good  http://www.debaird.net/blendededunet/2013/10/infographic-millennials-use-social-media-for-good.html

INFOGRAPHIC: Teens, Social Media & Privacy  http://www.debaird.net/blendededunet/2013/05/infographic-teens-social-media-and-privacy.html

Alert: Your SnapChat Photos Aren’t So Secret http://www.businessinsider.com/alert-your-secret-snapchat-relationships-arent-so-secret-2013-9



Facebook for Educators & Community Leaders Guide  http://www.debaird.net/blendededunet/2013/10/facebook-for-educators-and-youth-community-workers-guide.html  

Facebook for Educators Handouts

Facebook 101: Digital Citizenship

It’s Always Sunny on Facebook



The CDC reports that 60 percent of high school students claim that they have though about committing suicide, and around nine percent of them say that they have tried killing themselves at least once.

Whatever the causes of teen suicide, it is important to note that the pressures of teenage living can lead to suicide. According to the National Conference of State Legislatures (NCSL):

  • 19.3 percent of high school students have seriously considered killing themselves.

  • 14.5 percent of high school students made actual plans for committing suicide,

  • 900,000 youth planned their suicides during an episode of major depression.

Many times parents may not know that their child is suffering from depression or suicidal thoughts. There are so many resources available for teens in crisis. Here are some organizations leading the charge to help teens in crisis.

It's important to have the discussion with your kids to let them know if they or one of their friends are suffering from depression or threatening to harm themselves they need to immediately tell an adult, teacher or direct them to one of these crisis providers. If they feel there is an eminent threat, call 911.

Facebook 101: How To Report Suicidal Intentions http://www.scribd.com/doc/75718714/Facebook-101-How-to-Report-Suicidal-Expressions

Crisis Text Line: Get Help Now http://www.crisistextline.org/get-help-now/

ReachOut USA http://us.reachout.com/

Trevor Project: Warning Signs of Suicide http://www.thetrevorproject.org/pages/warning-signs  

Trevor Project: Get Help Now http://www.thetrevorproject.org/pages/get-help-now

To Write Love on Her Arms: Get Help Now http://twloha.com/find-help



Real to Me: Girls and Reality TV http://www.debaird.net/blendededunet/2011/11/real-to-me-girls-and-reality-tv.html

Reality TV Tip Sheet for Parents http://www.debaird.net/blendededunet/2011/11/real-to-me-reality-tv-tip-sheet-for-parents.html

What Pop Culture is Teaching Your Boys About Masculinity  http://www.blogtalkradio.com/progressive-parenting/2011/04/19/what-pop-culture-is-teaching-your-boys-about-masculinity

Boys, the Media and Body Image: An Open Letter to The Ellen Show http://www.debaird.net/blendededunet/2011/04/media-boys-body-image-pop-culture-an-open-letter-to-the-ellen-show.html



Parents Guide to Facebook

48% of Parents Believe the Internet is a Good Contribution to Their Children’s Lives http://www.debaird.net/blendededunet/2012/02/survey-48-of-parents-believe-the-internet-is-a-good-contribution-to-their-childrens-lives.html

Social Networking Tips for Parents http://www.debaird.net/blendededunet/2010/10/social-networking-facebook-privacy-tips-for-parents.html

Empowering Parents Through Technology http://www.debaird.net/blendededunet/2010/09/research-empowering-parents-through-technology.html

Facebook Security and Safety Resources for Parents http://www.debaird.net/blendededunet/2010/04/facebook-security-and-safety-resources-for-parents-teachers-teens.html

Facebook for Parents http://www.facebookforparents.org/

Connecting with the Facebook Parenting Duo

Why Anti-Bullying Programs Are Failing http://www.debaird.net/blendededunet/2013/02/why-anti-bullying-programs-are-failing-brooks-gibbs.html

INFOGRAPHIC: School Bullying http://www.debaird.net/blendededunet/2012/01/infographic-school-bullying.html

What Parents Need to Know About Ask.fm & Kik http://shine.yahoo.com/parenting/parents-know-ask-fm-kik-144900812.html

Trend Watch: What do your Instagram posts say about you? It's high school all over again.

PromagramHow you see the world is at the heart of Instagram, turning it into the digital version of high school, complete with its own cliques and cast of characters.

If you think about it, it’s not a surprise. After all, the idea at the heart of the social network is to use photos as a unique expression of your personality.

So when you choose what to capture and how to filter to get the right effect, you’re not just composing a shot, you’re revealing who you are. And like high school, those masterpieces peg you into broad archetypes, creating a Breakfast Club 2.0, if you will, for the 21st century.

Instead of jocks and cheerleaders roaming the halls or the cool clique smoking in the bathroom, you have visionaries, fashionistas, artistes and proud parents, each with their unique slant on the world, as well as hidden neuroses that make them human.

No matter what effect you lean towards or how much you crop, ultimately, you filter your sense of identity through the same lens that started to develop in high school — and it’s what you carry through life, whether you realize it or not.

So where do you fit in? What do your Instagram posts say about you?

Photo Credit: eminic23

Cyberbullying: A Sociological Approach [RESEARCH]

image from www.igi-global.comSocial media and text messaging have assumed a dominant role in communication among adolescent society. And, as common in teenage social environments, these circumstances often involve online teasing and harassing. This has become known as “bullying.” 

Delaware state Attorney General, Beau Biden, describes cyber bullying as a communication that “interferes with a student's physical well-being, is threatening or intimidating, or is so severe, persistent, or pervasive that it is likely to limit a student's ability to participate in or benefit from the educational programs of the school.”

According to Delaware Online, the state recently implemented a law enforcing that schools penalize cyber bullying issues the same as they would for incidents that happen within school walls. 

Many states have begun to implement similar laws enforcing stricter punishments for those engaged in cyber bullying, and sometimes the victims are not only teens. NPR recently addressed a North Carolina law that was passed to protect teachers against bullying from their students.

A teacher at the Charlotte-Mecklenburg School had a student create a fake Twitter account under the teacher's identity, and posted offensive comments. Under new laws, students charged with such offenses could potentially face a month in jail and fines of up to $1,000.00. 

The recent International Journal of Technoethics article “Cyberbullying: A Sociological Approach” evaluates the concepts of bullying and cyber bullying and addresses the emerging nature of these occurrences: “Cyberbullying has become a major social concern because it raises questions about the ethical use of technology.

In recent years, this has been the subject of research and information and prevention activities for different groups such as governmental and non-governmental organizations and schools and parents’ associations to protect against the misuse of technology.” 

Written by José Neves and Luzia de Oliveira Pinheiro of the University of Minho, Portugal, the article features studies evaluating Portuguese University students in observation and focus groups, interviews, and investigations that aims to explore and define the characteristics of cyberbullying in Portugal. 

Cyberbullying a Sociological Approach

Why Anti-Bullying Programs are Failing [VIDEO]

Do you know a friend, student or kid struggling with bullying? 
This TV interview, with renowned bullying expert Brooks Gibbs, will offer you some practical help. 
Why is school bullying on the rise? What can parents and other caring adults do to help? Most importantly, what is the REAL Solution to end bullying?


Cartoon Network: Stop Bullying, Speak Up!

Cartoon Network continues to address the issue of bullying with its new original documentary Speak Up, debuting Sunday, March 18 at 5:30p, and airing again at 8pm. The commercial-free telecast of the half-hour documentary is part of Cartoon Network's ongoing pro-social initiative Stop Bullying: Speak Up, which is designed to empower kids to help end bullying. image from www.techny.com

Speak Up features interviews with kids, most 8-13 years old, talking about the issue from all sides  some who have either been the target of bullies, bystanders in a bullying situation or, some who have been bullies themselves.

The special also features Cartoon Network's three hosts of Dude, What Would Happen, as well as Chris Webber (NBA All-Star), Matt Wilhelm (Pro BMX champion), and NASCAR drivers Trevor Bayne, Jeff Burton and Joey Logano all sharing their experiences about bullying and encouraging kids to find the best ways to reach out for help.

Before, during and immediately following the telecast, noted bullying prevention expert and author Rosalind Wiseman will provide further explanation of key bullying issues for kids and adults, answering viewer questions online at StopBullyingSpeakUp.com

Additionally, the entire Speak Up documentary will be posted the website for ongoing viewing by students, parents, educators and community leaders. Further viewing of Speak Up across multiple digital platforms will be made free of charge to customers through Comcast Xfinity, Facebook, iTunes, Xbox 360+Kinect and YouTube.com, each for at least two weeks following the premiere.

Infographic: School Bullying

Did you know 1 out of 4 kids are bullied every month in the U.S?  In an effort to support this year’s Bullying Awareness Week theme, this infographic, “School Bullying Outbreak” shares facts about the methods, consequences and preventative measures related to bullies and bullied victims in schools.

We’d love your help in sharing this infographic as part of your educational outreach and campaigns focused on preventing school bullying.

School Bullying Outbreak MAT@USC
View Large | Source: MAT@USC: Masters in Teaching

Lady Gaga Teams Up with Harvard, MacArthur and the California Endowment to Launch the 'Born This Way Foundation'

GagaLady Gaga on Wednesday launched the Born This Way Foundation to support programs dealing with youth empowerment and help people facing bullying and abandonment.

To date, Lady Gaga has harnessed the power of the Internet to attract more than 44 million fans on Facebook and 15 million followers on Twitter.

The foundation, named after her Grammy-winning album and single of the same name, was launched by Lady Gaga and her mother, Cynthia Germanotta.

"My mother and I have initiated a passion project. Together we hope to establish a standard of Bravery and Kindness, as well as a community worldwide that protects and nurtures others in the face of bullying and abandonment."

It follows on the singer's interests in supporting youth issue. Last year she partnered with Virgin Mobile to raise awareness of homeless youth and after the suicide of bullying victim Jeremy Rodemyer she elevated the issue of bullying in schools into the national spotlight and even raised the issue with President Obama.

Born this way foundation
The Born This Way Foundation will be work closely with the John D. & Catherine T. MacArthur Foundation and The California Endowment, both focusing on youth empowerment.

The Foundation will also work with the Berkman Center for Internet & Society at Harvard University, which focuses on the power of the Internet as a means to promote change.

Lady Gaga Sings Tribute to Bullying Victim Jamey Rodemeyer, tells Little Monsters: 'Bullying is for Losers' [VIDEO]

Earlier this week Jamey Rodemeyer, a 14-year-old high school freshman from Buffalo, N.Y., committed suicide after enduring years of bullying for his sexuality. Jamey even shared his story by posting a video on YouTube as part of the 'It Gets Better' campaign.

Haus of jamey
Yesterday Jamey was buried by his family, and in his honor Lady Gaga dedicated her performance of "Hair" to him during a set at the iHeartRadio Music Festival in Las Vegas. 

Rodemeyer was a huge Gaga fan, and even thanked her in his final blog post. His death seems to have had a profound effect on the pop star, who's announced on her Twitter that she wants to meet with President Obama to press for legislation that would make bullying a hate crime.


This isn't the first time the singer has leveraged her star power to shed a light on youth issues. Lady Gaga has also been a relentless supporter and advocate of homeless youth.

In 2010 Lady Gaga joined forces with Virgin Mobile RE*Generation, a pro-social initiative to provide awareness, funding and volunteerism to tackle youth homelessness.

Recent figures estimate that over two million youth (between the ages of 12 and 24) will experience at least one episode of homelessness each year and over 100,000 youth sleep on the street for 6 months or more in America

Youth homelessness is the result of other societal problems like poverty, drug abuse and addiction, mental illness and domestic violence which is often spiked in cases of homophobia. Young people who've grown up homeless often spend much of their adult lives homeless.

Facebook 101: Fighting Cyberbullying

Facebook 101: Fighting Cyberbullying

Facebook Live Event: White House Conference on Bullying Prevention

image from profile.ak.fbcdn.net On Thursday, the White House Conference on Bullying Prevention will bring together communities from across the nation who have been affected by bullying as well as those who are taking action to address it.

Every day, thousands of kids, teens, and young adults around the country are bullied both online and offline. Estimates are that nearly one-third of all school-aged children are bullied each school year - upwards of 13 million students.

Students involved in bullying are more likely to have challenges in school, to abuse drugs and alcohol, and to have health and mental health issues. If we fail to address bullying we put ourselves at a disadvantage for increasing academic achievement and making sure all of our students are college and career ready.

As part of the agenda, Senior Advisor Valerie Jarrett will host a policy panel with issue experts including Catherine Bradshaw of Johns Hopkins University, George Sugai from the University of Connecticut, Susan Swearer-Napolitano from the University of Nebraska, as well as the Cyberbullying Research Center's Justin Patchin.

The White House Conference on Bullying Prevention will be streamed via Facebook Live starting at 12:20pm ET. President and Ms. Obama have also released a video PSA about bullying that was released exclusively on Facebook.


Some of the featured guests include:

• Facebook Chief Security Officer Joe Sullivan: Joe, a former federal prosecutor and founding member of the Justice Department's Computer Hacking and Intellectual Property Units, oversees safety and security for Facebook's more than 500 million active users.

• Rosalind Wiseman: Rosalind is an internationally recognized expert on teens, parenting and bullying. Her book Queen Bees and Wannabes, was the basis for the movie Mean Girls, and her follow-up book, Queen Bee Moms and Kingpin Dads, addresses the social hierarchies and conflicts among parents.

• Togetherville Founder Mandeep Dhillon: Mandeep is the founder of Togetherville, a social networking community designed to connect kids, friends and families. Mandeep is one of the leading voices and authorities on pre-tween and tweens and the social web.

MTV Vice President of Public Affairs Jason Rzepka: Jason is responsible for marshaling the network’s forces to engage and activate America’s youth on the biggest challenges facing their generation.

Related: Social Networking Safety & Privacy Tips for Parents, Teachers & Kids