Estimates for time spent were derived using rating data for television and cable television, survey research for radio, mobile, out-of-home media and yellow pages, and consumer purchase data (units, admissions, access) for books, home video, in-flight entertainment, Internet, newspapers, magazines, box office, recorded music, video games.
Adults 18 and older were the basis for estimates for newspapers, consumer books, consumer magazines, in-flight entertainment, out-of-home media, yellow pages and home video.
Persons 12 and older were the basis for the estimates for box office, broadcast TV, cable TV Internet, mobile, radio recorded, music and video games. Source: Statistical Abstract of the United States/US Census Bureau
The contest is open to students at American universities – either
undergraduates or graduate students – who are 18 years old or over. The application deadline is a minute before midnight, Eastern Time, on Monday, Jan 18.
So what is Mr. Kristof looking for? Here's the scoop from his blog:
You can apply either with an essay of up to 700 words, or a video of up
to three minutes, or both. Send the essay to firstname.lastname@example.org.
the video on my YouTube channel, www.youtube.com/NicholasKristof, next to my own video invitation for applications. In either case, explain why I should pick you.
So what kind of a person am I looking for? The truth is, I’m not
entirely sure – except that I want someone with excellent communication
skills, who can blog and vlog (video blog) in ways that will capture
the interest of other students.
If you’ve done blogging, vlogging or
journalism, be sure to mention that. Ditto for anything else that makes
you special or will make your voice more memorable.
What a fantastic and life changing experience! I would encourage any student who is interested in social justice issues (like global poverty) and sharing "the we stories" of people who don't have a voice to apply for this opportunity.
For those of us who are a wee bit beyond our college years and ineligible for this trip--you can still get involved by supporting the Half the Sky Movement, Charity Water or Oprah Winfrey's For All Women Registry. There are lots of ways to help people suffering from crushing poverty.
For you university students' who are interested in applying for this trip, be sure to check out Mr. Kristof's blog which has all the details, rules, info on the selection process and legalese from the NYT lawyers.
P&G, Timberland, Target Invest In College Market: Building an early relationship with consumers is a smart long-term strategy. As Forbes
reports, Procter & Gamble has given students control of their brand
in order to create brand ambassadors on college campuses. [Brand Channel]
Panasonic Enlists Hollywood to Promote 3D TV: In recent years, TV manufacturers have tried to entice buyers with
thinner screens and crisper images. Now Panasonic is trying to portray
itself as a force in the tech industry by taking the lead in spreading
high-definition TVs that can handle both 2D and 3D images. Also related: A complete guide to 3D TV. [Business Week] [techRadar]
Pulling the Plug on Landlines at Iowa State: The Ames, Iowa-based university is in the process of pulling all such
phones out of the dorms in favor of the cell phones that students have
been carrying around with them for several years now. A campus survey revealed that 90% of students had cell
phones and were using them in lieu of traditional telephones. [Campus Tech]
Move Over Kindle, Here Comes the Vook: A vook is a new innovation in reading that blends a well-written book,
high-quality video and the power of the Internet into a single,
complete story. Also, the NYT reports that publishing powerhouse Simon and Schuster are jumping on the vook bandwagon. [Vook.com] [NYT]
Growing pains: TV's Hold on Digital Media: Digital media has become a mantra in the venture-capital community. The
term is on everyone's lips: from broadcasters looking to tap into new
advertising revenues to technology gurus seeking to catch the new
industrial wave.[Financial Post]
How McDonald's is Using Social Media: Here are a few great ideas from Heather Oldani, senior director of
communications and Steve Wilson, senior director of global web
communications on how McDonald’s is using social media
at all levels of the organization. [SmartBlog]
This college internship looks like a great opportunity for a
college student interested in kicking off a career in social media, film, radio broadcasting and/or marketing.
Here's the scoop:
The On-Air with Ryan Seacrest radio show is looking for college students with strong writing/blogging skills and an innate understanding obsession with pop culture, specifically as it relates to social media.
multitaskers and proactive thinkers with good online research skills.
Must be able to keep up in the fast paced environment of a live radio
show. Strong writing, HTML, graphic design, video shooting/editing, on-camera hosting skills are pluses. Duties include (but are not limited to) website content
management, video content development, blog writing, celebrity guest
research, social networking maintenance, red carpet coverage.
Girl Scouts & Microsoft Launch Online Safety Site: LMK (text speak for 'Let Me Know') was created with help from teens and from industry experts, to provide teens with the know-how to safely navigate their digital life and help parents to understand what their teens are doing online. Which is a good thing, since a research conducted by Common Sense Media found that most parents are pretty clueless what their kids are doing on social sites. [Girl Scouts of America] [Common Sense Media]
University of California 11th Campus Online? : The University of California's 10 campuses, facing severe budget cuts,
may no longer be able to educate as many students as before. One surprising solution in a Los Angeles Times opinion piece: Open an 11th campus, online. Which, according to a new study reports that online education actually beats face-to-face classroom learning, might not be such a bad idea.[Chronicle of Higher Education] [Ypulse]
Kia "Soul Collective': In an effort to deepen their ties with youth, Kia has also launched a nationwide, youth-oriented program, titled "Kia Presents The Soul Collective." As part of the campaign, Kia is partnering with young
and modern thought leaders, brought together to form The Soul
Collective, from different disciplines including music, film, design,
and gaming to show exactly "how they roll" through their respective
mediums. [Barking Robot] [Kia Motors America]
Tweet O' The Week: "I swear one day I'll be able to convince some members of my family that new technology isn't just a fad." (via @plasticbagUK) [Twitter]
Texting may rewire young brains: Texting is not only a nuisance for teachers struggling to keep their
students' attention - it's a brain-altering habit, according to a new
Researchers say text messaging trains young people to be speedy yet sloppy. [The Globe & Mail, via @sydneyeve]
Troubled Teens Learn Culinary Lessons: Founded in 1982, the Teen
Home serves girls who are pregnant or new moms. The facility can house
up to 12 girls and their babies, many of whom have been ordered into
state custody or are homeless. A juvenile-court judge has recruited a world renowned chef to teach them the culinary basics.[Salt Lake Tribune]
A group of scholars, Wolfgang Reinhardt, Martin Ebner, Guner Beham & Cristina Costa, have written a very interesting case study titled How People are using Twitter During Conferences.
Overall, the paper is deeply rooted in social psychology and learning theory. I'm sure that many of the findings could be transferred into an educational, corporate, or any other type of community of practice.
The paper contains an overview of web 2.0, micro-blogging and focuses on "how Twitter can enhance the knowledge of a given group or community by micro-connecting a diverse online audience."
Here are some of the key points and survey results:
At Conferences Twitter Serves Three Primary Functions: Organizational Enhancement, Effective Sharing of Information, and Easier to build a conference community.
Microblogging tools like Twitter provide a flexible, inclusive platform for knowledge sharing & discourse
Twitter should be seen as a new form of communication where "ideas, simple notifications, news, pictures (via TwitPic), links and other information are shared in real time."
Information Seeker: Observes the Twitter stream but doesn't contribute to the conversation, no active participation. (Note: In educational psychology this concept of "lurking" is widely referred to as Legitimate Peripheral Participation.)
Information Source: Comprised of those people who contribute knowledge to the Twitter stream.
Primary goal of micro-blogging is "enhance one's cyberspace presence."
Twitter as "Mobile 2.0." The mobile nature of Twitter and third party apps are a key factor in why Twitter is a valuable tool for knowledge exchange.
Hashtags allow users to create a "theme" thereby making it easier to follow the conference and "generate a resource based on that theme."
Survey Results: 67% reported to have tweeted during the conference, 52% had conversations based on presentations via DM (direct messages).
Survey Participant Feedback: "In the Twitter back channel we discussed things more deeply than the guy on the stage", "You get to know unexpected things and people", "Twitter gives people a greater sense of community" and "encourages participation."
The Three Screen Report, conducted by Nielsen, reports that "the average American watches approximately
153 hours of TV every month at home, a 1.2% increase from last year.
In addition, the 131 million Americans who watch video on the Internet watch
on average about 3 hours of video online each month at home and work.
The 13.4 million Americans who watch video on mobile phones
watch on average about 3 ½ hours of mobile video each month."Click here to read the entire report (pdf).
In an encouraging note for the television and cable networks, a recent survey found that only 8% of respondents (18% teens) watch TV online. So, at least for now, it seems network and cable TV will continue to be the primary screen--at least for a little while longer.
Economic Slump Slows Down Summer School: "The economic downturn has prompted many school districts to reduce
funds for summer school. That's bad news for students who need remedial
work and for those who are taking summer classes to advance a grade."[NPR]
Embracing the Twitter Classroom: Huffington Post blogger Jessica Gross takes a look at the battle over the use of social media going on in our schools between kids, parents and teachers. Jessica has a brilliant observation: "This argument is akin to that for abstinence-only education. Kids with
access to the Internet are going to use it whether or not their parents
decide they're "ready."" Amen. Also, check out my previousposts on using Twitter in education. [Huffington Post]
Student Uses Wikipedia to Punk World Media: Looks like the mainstream media (MSM) need to take a course on digital literacy and basic research techniques. I think this also points out that youth have a better understanding of web credibility that adults give them credit. [Irish Times]
Noika to Launch 3G Phone for Emerging Markets: Nokia has announced the Nokia 2730 classic, a phone that includes 3G data connectivity and tools for emerging phone markets. This should be a boon to educators to deliver content and instruction via mobile learning platforms. [MobileBurn]
The Rise of Social Music: Mashable has a great post tracing the history of audio on the web and the rise of social music services like Last.fm, Blip.fm and MySpace. It also takes a peek into the future and looks at the rise of mobile music. [Mashable]
The Latino Initiative: Between 2005 and 2006 the teen birth rate increased 3% - the first
increase in 15 years. This increase occurred among most ethnic groups -
among Hispanic teens, the increase was 2%. The National Campaign’s Latino Initiative focus on helping
the Latino community in its efforts to reduce continued high rates of
adolescent pregnancy and childbearing. Plus, Bristol Palin talks to People Magazine about teen sex and life as a teen mother. [People Magazine]
"These changes in society and the experiences the students bring into
the classroom challenge social studies teachers to change both how and
what we teach. One reaction is to fear these changes and try to protect
our students from things we don’t understand or appreciate. Such an
approach is neither helpful nor pedagogically sound.
is to take advantage instructionally of the wealth of experiences that
young people have making media choices by respecting those choices when
consistent with democratic principles. Whether we like it or not, this
media culture is our students’ culture.”
Today's Students Are Experiencing a Different Childhood
The digital age requires new skills for accessing, analyzing,
evaluating, creating, and distributing messages within a digital,
global, and democratic society.
The ubiquitous and mobile nature of information and communication
technologies has resulted in a world far different from that of those
of us whose childhood was once surrounded by large box televisions,
rotary dial telephones, and transistor radios.
These changes in society and the experiences the students bring into
the classroom challenge social studies teachers to change both how and
what we teach.
Teaching students to think critically about the content and the form of
mediated messages is an essential requirement for social studies
education in this millennium.
Media literacy integrates the process of critical inquiry with the
creation of media as students examine, create, and disseminate their
own alternative images, sounds, and thoughts.
Media literacy includes the skills of accessing, analyzing, evaluating,
creating, and distributing messages as well as the cultural
competencies and social skills associated with a growing participatory
In the 21st century, media literacy is an imperative for participatory
democracy because new information/communication technologies and a
market-based media culture have significantly reshaped the world.
Media Literacy & the Social Studies Classroom
Teachers need to expand their notion of “legitimate texts” and realize that it includes popular
culture, advertising, photographs, maps, text (SMS) messages, Twitter, movies,
video games, Internet, all sorts of hand-held devices and information
communication technologies (ICTs) as well as print.
The ability to differentiate between primary and secondary sources or
distinguish fact from fiction is now intimately connected to the
ability to analyze and create media.
Social studies educators should provide young people with the awareness
and abilities to critically question and create new media and
technology, and the digital, democratic experiences, necessary to
become active participants in the shaping of democracy.
"Cole W. Camplese, director of education-technology services at Pennsylvania State University at University Park, prefers to teach in classrooms with two screens — one to project his slides, and another to project a Twitter stream of notes from students.
He knows he is inviting distraction — after all, he’s essentially asking students to pass notes during class. But he argues that the additional layer of communication will make for richer class discussions.”
"Children will no longer have to study the Victorians or the second
world war under proposals to overhaul the primary school curriculum,
the Guardian has learned.
However, the draft plans will require
children to master Twitter and Wikipedia and give teachers far more
freedom to decide what youngsters should be concentrating on in
The proposed curriculum, which would mark the biggest
change to primary schooling in a decade, strips away hundreds of
specifications about the scientific, geographical and historical
knowledge pupils must accumulate before they are 11 to allow schools greater flexibility in what they teach.
The proposal would require children to leave primary school familiar with blogging, podcasts,
Wikipedia and Twitter as sources of information and forms of
communication. They must gain "fluency" in handwriting and keyboard
skills, and learn how to use a spellchecker alongside how to spell."
You may notice something new around here on the Barking Robot. Yep, I've got a new (totally awesome) header designed by BT Livermore over at BT Illustration. Pretty slick, eh?
I stumbled on BT's artwork a few years ago on Etsy. He had a fantastic linocut of Jack Kerouac, one of my favorite authors, for sale. I quickly bid on the piece and now it hangs over my desk.
I instantly became a fan of BT and have several more of his prints--ranging from robots, Abraham Lincoln, to Russian cosmonauts---hanging on my walls. Not to mention some robot buttons and a couple tee shirts to boot. BT also did the buttons featuring Earl the Owl for the Yahoo! For Teachers project.
If you're looking for some art for your home or need some illustration work done for your web projects, why not support indie artists and give BT a call?