Teens, TV & TV 2.0

If you believe everything you read, you’ll know that teens aren’t watching TV anymore. They are all watching online videos, downloading movies and file sharing the newest episode of Gossip Girl. Broadcast TV is dead to them.

The reality is probably a little less palatable. Teens are watching more TV than they ever have. They are also spending more and more of their daily lives online. We are all aware of teens ability to multi-task, but here we are talking about Media-Meshing.

Teens are able to consume more than two media at any one time. The best bit for us is that they cross-reference one with another. TV will deliver the scale, online delivers the immersion. It’s a beautiful thing. The point is simple, neither TV or the Internet are silos, they are intimately woven together. (via ThreeBillion)

Australian Communications and Media Authority Report on Adult Media Literacy

The Australian Communications and Media Authority (ACMA), the national agency in charge of the regulation of television, Internet, digital media, broadcasting, telecommunications and consumer protection, has recently published the findings of its study on adult media literacy.

The objective of the study, Adult Digital Media Needs (pdf), commissioned by the digital media arm of ACMA was to better understand the needs and experiences of adult Australians who have limited experience and/or access using digital media and other forms of ICT.

The study also aimed to better understand where the digital media literacy gaps and find appropriate policy initiatives to help bridge the digital divide among Australians.

Here are some of the key findings of the ACMA Report:

  • Usage patterns of different types of digital media tended to be highly individual depending on people's own needs, motivations and the situated usage context;
  • Limited users of digital media indicated that their unmet digital media needs are largely associated with the Internet, as they perception that learning how to use the Internet is the key to enabling them to participate more effectively in Australian society;
  • People in the study were inclined to use GPS and digital map features via their computer, rather than learn how to use similar features on their mobile phone or other hand held device.

Reasons for Limited Digital Media Use

  • Use of new technology is not a priority;
  • Participants stated that they were afraid to give up 'traditional methods';
  • Research participants held the perception that technology was too difficult and would require them to make significant changes to their lifestyle.

One of the most striking things about the ACMA report are similarities between their findings and the  research conducted by Dr. Mercedes Fisher and myself on digital and social media user motivation, retention and self-regulation. In many ways, it appears that very little has changed in the five years since we completed our study. 

For me, the report boils down to the fact that people have to be guided to the realization that technology, especially social media, is really about relationships, not technology.

Furthermore, unless people are provided with a reason to use technology in a situated and meaningful context, they will fail to integrate or adopt the use of digital media and technology into their daily lives.

ACMA has put together a very interesting and well written report that should be of interest to anyone who works in the digital media space. Many thanks to Ben O'Mara for the heads up on this terrific bit of research.

Weekly Wrap: Bing Rocket Contest, School Bake Sale Ban, iPhone & Teens, Brands, Content & Youth, Mobile Augmented Reality, Tween Summit Wrap Up, South African Youth Trends & More!


Interest in iPhone High as iPod & iTunes Dominate Teen Market: The of the 18th bi-annual Piper Jaffray teen survey shows that Apple's share among teen consumers continues to grow. Apple's smallest market among teens -- the iPhone -- is poised to greatly expand. While 15 percent of those surveyed currently own an iPhone, 22 percent intend to purchase one in the next six months. [Apple Insider]

Brands Must Accept Young People Expect Control Over Online Content: A lot of marketers are really just wrapping up the old-fashioned method of control and broadcast and making it look young. What teens want is to be given something and allowed to do anything with it, which is particularly hard for corporate marketers to grasp. [New Media Age]

Mobile Augmented Reality Booming in Australia: There’s some momentum building in the mobile-based augmented reality space in Oz. [TechNation Australia]

2009 Tween National Summit Wrap Up: Amy Jussel and Debra Moffitt (aka @pinklockermom) have put together a great round up of the first ever National Tween Summit to see what’s on the minds of preteen girls. Lot's of great info and insight here folks! [ShapingYouth]

Do Good!: Nominate Mr. Youth for Best Social Media Agency in Mashable's 2009 Open Web Awards!

Pepsi, Stay The Hell Away From My Daughter (and my niece too!): Any sweet-talking kid who thinks he will outsmart this girl with a stupid iPhone app could find himself on the mean end of a double-sided axe. [Mobile Insider]

Social Media as Content Gateway: In a nutshell, there is a segment of the online population that uses social media as a core navigation and information discovery tool — roughly 18 percent of users see it as core to finding new information. While still a smaller percentage than those who use search engines or portals like Yahoo! or MSN, it is a significant figure. [Nielsen Wire]

Laptop for Every Student in Uruguay: This is not simply the handing out of laptops or an education programme. It is a programme which seeks to reduce the gap between the digital world and the world of knowledge. Hat tip @SarahNewton [BBC] [Gen Y Guide]

Schools 'Ban' Bake Sales: Say What?!: The New York City Board of Education has implemented a new policy banning bake sales in all of their schools. Well, mostly. [MomLogic]

Bing Launches 10,000 Rockets: Bing is asking 10,000 students to submit the rocket design of the future. They’re assembling a pretty cool panel of scientists from across the nation to help them judge which of these designs best exemplifies how space travel might evolve. [Bing]

Twitter Adds 100 Million Potential New Users: Twitter, in an extensive announcement detailing its vision for making a global impact, announced that it had secured an SMS deal with India’s largest mobile operator, Bharti Airtel. This opens the service to 110 million new people can tweet via SMS, all from the second-most populous nation in the world. [Mashable]

Speed Round: Vodafone has a parents' guide to help you protect your family on mobile phones, Instant Grass has a new report on South African youth trends, Josh Shipp kicked off a new contest to win 1 of 5 FREE COPIES of "Josh in a box" and a $500 scholarship, UK-based Indie Screenings partners with film creators to allow anyone to buy a license to screen their films, several cult shows get a boost from recorded viewing and finally......Yo Television, Meet Twitter! [Vodafone] [Instant Grass] [Josh Shipp] [Indie Screenings] [The Wrap]

Call for New Members: Ypulse Youth Advisory Board

Ypluse, a leading consultancy on youth marketing, culture and media, has just announced that for the 2009/2010 term they are opening up 10 more slots to join their Ypulse Youth Advisory Board.

They are looking for diversity in age, race, geography and experience, but most importantly strong opinions about youth culture that will inform and challenge the ongoing discussion around media and marketing on Ypulse. This opportunity is open to any youth between the ages of 13 and 24.

Since the meetings are done on a virtual platform it doesn't matter where you live! So regardless if you're in Johannesburg, Sydney, Osaka, Baghdad or Paris, Texas--you can apply to join the Ypulse Youth Advisory Board.

You can get all the details over on Ypulse!

Global Youth: Australian Teens On Generational Stereotypes, Video Games, Social Networking & Family Life

Recently a correspondent for the Herald Sun, an Australian newspaper, sat down with four teens and asked them to share what really matters to them?

As you can imagine, the teens had quite a lot to say on a wide variety of topics ranging from generational stereotypes to social networking, video games & family life.

Here are a few of the notable quotes from the article, We're Gen Y and We Care.You can read the entire transcript of the interviews over on the Herald Sun website.

  • We are not all a bunch of depressed and lazy kids running the world into the dirt. In fact, most of us care about the world more than anyone, for it will be ours in years to come and we want it to be the best it ever was. (Lana, 16)
  • All that the anti-bullying programs and guidance councillors did was drive bullying underground until it was it was almost impossible to pin down and report. Bullying is a topic that is not readily discussed over school lunch. It's something that no one wants to acknowledge - yet everyone knows is happening. (Beatrice, 16)

  • What things in my life matter most to me? Schoolwork and how hard I have to study at it is one thing. Another are my friends. They are always there and able to help me if I have a crisis on my hands. My family is also important to me. They can help with just about everything. (Justin, 15)
  • Because I am a 16-year-old girl who has grown up with technology and computers around me, I'm going to strip on webcam, take naked photos and cyberbully the shortest girl at my school. The fact is, all of this couldn't be further from the truth. That is not the type of person I am, nor the type any of my friends are. (Lana, 16)
  • The primary subject of talk between my friends and I are video games, and I am not ashamed to say it. They provide an escape. I enjoy sitting down to play my Xbox to maybe forget about something bad that had happened at school that day. I know that the older generation will read this and say that they entertained themselves by going outside. It was never going to be like that forever: advancing technology made sure of that. (James, 15)

  • Many of my peers won't admit it but having parents come to see you dance/debate/compete in sport is such a big thing. This is most noticeable when parents don't show up - or worse, when they do and sit in the back reading a book throughout your entire presentation. (Beatrice, 16)

  • Yes -- dating, Facebook and sex are topics of conversation, but they are not the pillars which we revolve our lives around. Surprisingly, sometimes we talk about things that matter. At my school, the emphasis on helping others is huge. We send students to Cambodia to teach English in schools and orphanages, build houses and assist landmine victims. (Lana, 16)

  • I am one of the lucky ones who has never been seriously bullied or forced to do something that I don't want to do, so my life has been pretty simple so far. Certainly, I have seen other kids being bullied or pressured and my sympathy goes out to them, but thankfully I have never been the target. (James, 14)
  • I have often been irritated by teenage rampages, but I believe that most young people are good and will grow up to be good citizens. However, the "ferals" amongst them hog the publicity because crime and stupidity make better media stories. There have always been bullies, fools and stupid people [always will be] but the % of them now seems to be much higher than when I was growing up. (Reader Comment)
For more insight into the lives of Australian youth culture, be sure to check out Sydney-based Dan Pankratz's interviews with Australian teens.

Weekly Wrap: Augmented Reality 101, Social Gaming Monetization, Gossip Girl vs. NYU, Facebook Bullies, Media Literacy Resources, DARE the Movie & More!

Explaining the Hype Around Augmented Reality: Tech circles are abuzz about augmented reality and the future of mobile utility and marketing. AR, as it's called, marries real-time video and digital information. On phones, it uses GPS coordinates and the mobile camera to activate additional text, photos or hyperlinks relevant to a location. [Ad Age]

Gossip Girl Makes NYU Look Like a State School: All in all, NYU officially owns Gossip Girl, and the show will now only drive up the rate of bratty midwestern teens lusting after an NYU degree because they think it means glitz and glamour instead of $200,000 of debt. [NYU Local]

How age impacts social-gaming monetization: New data released by Gambit, a micro-transaction platform provider, illustrates the complexity of both customer targeting and analyzing micro-transaction buying patterns. The major takeaway: older players seem like a good target market until you dig in to find out that they don't spend a whole lot. [CNET]

Social Sites & Video Games Can Raise IQ: After two months in the program, a group of "slow-learning" students aged 11-14 in the Durham area "saw 10 point improvements in IQ, literacy, and numeracy tests," and some who were at the bottom of their class at the beginning finished the program near the top, according to The Telegraph. [NetFamilyNews]

A Virtual Revolution is Brewing for Colleges: Undergraduate education is on the verge of a radical reordering. Colleges, like newspapers, will be torn apart by new ways of sharing information enabled by the Internet. The business model that sustained private U.S. colleges cannot survive. [Washington Post]

Tweet O' The Week: "Zombie community leader angrily denies Twitter reports of zombie attacks during the #SydneyDustStorm". via @darrylmason

Americans Serious About Casual Game Play: Solitaire may be as sticky as World of Warcraft. While users of casual electronic games (card games, puzzles, etc.) spend less time per session playing them than those playing non-casual games (role playing games, shooter games, etc.) they are just as likely to return to them months later. Read the Executive Summary. [Nielsen Wire]

Back to school with RIAA-funded copyright curriculum: With a new school year in full swing, Ars takes a look at the RIAA’s newly updated copyright curriculum. Your kids could be learning from it—so what does it say? (This is a total #FAIL) [ArsTechnia]

E-Reader Wars Heating Up: We believe that Apple will be in an excellent position to capture these younger customers due to its overwhelming success in capturing this market with their IPod and other products. Not only is Apple a Generation Y (and to some extent Gen. X) brand of choice, but many of these younger potential e-readers will be disdainful of Amazon’s proprietary, or “closed,” format (thanks Ypulse!). Also related: A Kindle in Every Backpack. [Seeking Alpha] [Barking Robot]

MySpace Beats Facebook with Twitter Sync: MySpace began rolling out new functionality today that allows users to sync their MySpace status updates with a Twitter feed. [HypeBot]

Speed Round: The DARE movie trailer debuts on Access Hollywood, BullyingUK offers tips for teens being bullied on Facebook, stats on mobile phone coupon usage in Japan, there's a new version of the Journalists Guide to to Multimedia Proficiency, media literacy tips for parents from Knowledge Essentials, parents & school leaders who are uneasy about youth and online spaces really need to listen to danah boyd (mp3) and finally....which augmented reality start-ups are most ready for market?

Weekly Wrap: Gen Y Love Mom & Dad, Google Generation, Best Buy Mobile Survey, MySpace as 'Digital Ghetto', Millennial Stereotypes & Calling BS on Social Media

The Real Life of Teens: The media portrays teens as being 'sexting', binge-drinking louts - but it's just a variation on a centuries-old stereotype. Why are we so afraid of young people? (This is such a great column, well worth reading and a refreshing portrayal of Gen Y.) [Irish Times]

Gen Y Still Love Mum & Dad: They might be young adults making their own way in life, but a new research published by the Australian Institute of Family Studies shows that the wired wonders of Gen Y still value the advice of their parents. [Courier News]

Google Generation is a Myth:
Research conducted University College London claims that, although young people demonstrate an ease and familiarity with computers, they rely on the most basic search tools and do not possess the critical and analytical skills to asses the information that they find on the web. [JISC]

Tweet of the Week: "For the record, I keep my billions of virtual dollars tucked safely under my virtual mattress with a virtual rottweiler protecting (via @elusivefish)." Speaking of virtual currency... [Twitter] [Virtual World News]

Hot for Teacher?:
A teacher accidentally put pornography into a DVD that was meant to be filled with school memories from the past year, and nobody caught the error until after it was sent home, shocking parents and students alike. Hey DJ--cue the music!. [CBS News] [MTV]

Calling Bullshit on Social Media: "For starters: social media is a stupid term. Is there any anti-social media out there? Of course not." I love this blog post. So. Spot. On. And long overdue [scottberkun.com]

Storytelling 2.0: Penguin Books have launched a great new site that allows kids to play in an unlimited online space where they can create their own virtual stories, books and games for just $10. Once created they can send them to friends to watch, read or play and save them to their own virtual bookshelf. [Digital Buzz via @liamom]

Best Buy® Mobile Survey: Of all Americans with mobile phones, 62% say they use text messaging, mostly because it's a convenient and quick way to communicate. More than one-third (37%) say they use texting to avoid long or tough conversations, and over one-quarter (27%) say they use it because they dislike talking on the phone. One-quarter feel it's a great way to flirt, particularly among the 18-24-year-old set (39%). [Business Wire]

One Last Thing: Corporate types pledge to be more open about tracking consumers online, according to some experts MySpace is now a 'digital ghetto', a new study by FUSE Marketing shows that teens love events, Steve Wheeler on e-learning 3.0 (think mobile!), the abstinence movement gets rebranded, two college kids get a book deal for 'Twitterature', and Nickelodeon launches video games with a pro social message (also related). [AP] [TransComic] [BrandFlakes] [Steve Wheeler] [Alpha Mommy] [Galley Cat] [MediaPost] [Press Any Key]

Weekly Wrap: Twitter & Social Media in Education, Television 2.0, Social Gaming, Boomers & Social Media, Virtual Worlds Growth Spurt, BackTweets & TwitterCal

Higher Education is Stuck in the Middle Ages: In this article Don Tapscott, youth guru and author of Growing Up Digital, outlines the clash between the model of learning offered by big universities and the natural way that young people who have grown up digital learn. The entire U.S. education system is woefully behind when it comes to using social media (and mobile devices) in the classroom. [AlterNet]

The Hidden Problem with Twitter: Speaking of the Middle Ages, this article stirs the pot by asking if the texting and Twitter habits are "hurting" the English language. Perhaps we need to take a cue from our Aussie friends and look for a way to use social and mobile media to help educate the Net Generation.  [HigherEdMorning.com] [University of Melbourne]

More on Television 2.0: Is the TV business dying or does it have a second act? Television networks are actively looking for ways to hold onto Gen Y by interjecting more social media and even 3D television features into their programming.

In an attempt to hold on to younger viewers, MTV is launching It's On with Alexa Chung, while the BBC is placing its bets on a new interactive TV studio. Or will 'traditional' TV networks be replaced by young upstarts like Halogen TV which is featuring both webisodes and traditional distribution outlets for its content?

Virtual Worlds Booming: Market research firm Strategy Analytics released its forecast for growth within the virtual worlds sector and said it sees the global population of virtual world users growing from 186 million today to almost 640 million by 2015 -- that's almost one hundred million new players a year, a nearly 25 percent compounded annual growth rate. [Virtual Worlds News]

Boomers Crashing the Social Media Party
: According to iStrategy Labs, Facebook's seen its 35-54 demo membership blow up by 276.4 percent between June 2008 and January 2009. The 55-and over contingent grew 194.3 percent in the same amount of time. In comparison, that ever-so-sought 18-24 group bounced just 20.6 percent.

The total number of Facebook users aged 35-plus in October 2007 totaled just fewer than 845,000, while as of this past January, their combined might totals just less than 8 million - 18.9 percent of the total Facebook pie. [MediaPost]

Young Obama Official Helped Keep Twitter on in Iran:
According to The New York Times, there's a steady flow of information on Twitter largely thanks to the efforts of a 27-year-old State Department official named Jared Cohen, whose job is to advise the department on how to use social media to promote U.S. interests in the Middle East. [MTV News]

One More Thing: According to experts social gaming is the next big thing, use Backtweets to see which tweets link to your site, mobileYouth has a list of youth marketing & trend Twits on Twitter (thanks Graham!), get a sneak peak of Josh Shipp's new tv show--"Jump Shipp", tweet to add appointments to your Google Calendar, more on Millennials and Twitter and an Iranian Gen Y writes about Revolution 2.0!

Also, thanks to all of you who took part in Operation 55 Zebra! Go David Go!

Youth Tribes: It's About Talking to the We, Not the Me!

I ran across this brilliant post by youth branding and marketing guru Dan Pankraz (you are reading his blog and following him on Twitter aren't you?) last night and it really hit the nail on the head.

You really must read the whole post, but this paragraph in particular seemed like a good book end to what we heard from folks like Josh Shipp, Disney.com, mtvU and Don Tapscott at the 2009 Ypulse Youth Marketing Mashup last week in San Francisco.

"The fundamental emotional need of youth is and always will be BELONGING. It’s hardwired from birth, a primal need to belong to a community, to a tribe. It’s a fundamental form of self expression that is at the core of the human psyche. The growth of social media has turbo charged young peoples ability to connect and be part of global tribes.

The best youth brands understand that youth are desperate to connect with each other, so youth marketing is not about pushing messages onto a target audience of disparate individuals, it’s about inspiring the TRIBE, so they connect with each other. It’s about talking to the WE, not necessarily the ME."

Spot on Dan, spot on!

Read the entire post >>>

Related Links

Weekly Wrap: End of Free, MTV & Martha Stewart Turn to Twitter & Facebook, Social Media ROI, TV 2.0 & 8 Key Trends

8 Key Trends for the Next 5 Years: Gerd Leonhard once again attempts to predict the future. While many people scoff at those who try and look ahead and light the paths for the rest of us, Gerd is actually quite good at it. Here is a glimpse into his mind and some trends he suggests for the rest of the decade. [Future of Music]

The End of the Age of Free:
For a decade now, consumers have become accustomed to free access to music, films and information, via the internet. But with many of the media's big players - including Rupert Murdoch - thinking of charging for content, is the tide about to turn? Plus, Martha Stewart announces plans to test paid online video downloads & touts Twitter as powerful brand marketing tool. [Guardian UK] [SmartMoney] [MediaWeek]

MTV Turns To Twitter And Facebook To Power New Flagship Show: MTV plans to integrate even more social media into its television programs. You may remember that MTV has already integrated  multiplatform media consumption and social gaming into its popular show "The Hills." Be sure to check out Senior VP and GM of MTV Digital Dan Hart's 2008 Ypulse Mashup East presentation on some of MTV's latest digital strategies for bridging the gap between TV, online and mobile.[TechCrunch]

Generations at Work: McCrindle Research, based in Australia, has put together a slew of great research on Gen Y, Gen X and Boomers in the workplace. Very impressive stuff! [McCrindle]

Making Social Media Music: What do a middle school band concert and social media have in common? Ari Balder of Digital Pivot explains this and more in this excellent blog post.

Twitter and ABC Launch a Tweetable News Show: The lines continue to blur between "traditional" TV and the social web. ABC News is following in the steps of CNN and creating a show that allows for interaction between viewers and anchors. NBC is also looking to dive into social television with the launch of Outside.In--a "hyperlocal" news show. Looks like 2009 is the year that TV 2.0 might (finally!) take off! [Mashable] [BNET]

Bravo Virtual Season Finale Party a Big Hit with Viewers: If you need more evidence that viewers want to use social sites to connect with their favorite shows, take a look at these impressive metrics from the Bravo TV Season Finale of The Real Housewives of New York. Also take a look at eGuides TV Web Extensions project. Oh, you can follow @BravoTV on Twitter. [Mashable] [eGuides TV]

The iPhone as Teachers Pet: Although Apple has long been a fixture in the education sector, the University of Missouri's School of Journalism has taken things one step further -- it now requires journalism majors to have either an iPod touch or an iPhone. [TechNewsWorld]

People Are Talking About Your Brand: Talk may be cheap, but according to new research conducted at the Kellogg's School of Management,  listening to what people are saying about your brand can be a valuable method of improving corporate performance as well as help you fine tune your marketing message. [Kellogg Insight]

Social Media ROI. Measuring the Unmeasurable?: Fresh Networks has put together a great blog post and shared a SlideShare presentation created by Egg Co on how brands can measure the success of their social media strategy. Also, Social Media today explains how social media profiles help with Search Engine Optimization (SEO). [Fresh Networks]

Weekly Wrap: Billabong Moves Beyond Surfing, Boston for Kids, Public Media 2.0, Youth Work Online, Oprah Joins Twitter

Billabong is a Media Company, Not Just a Surf Brand: Great post by youth guru Dan Pankraz. "Billabong really get it. They create content, not ads. 40hrs of it a week actually, distributed via Fuel TV, mobile phones and the web." Dan's blog focused on youth culture is a must read.

Cool Stuff for Kids in Beantown: This is a super site full of fun and educational activities for parents and kids in Boston.

Kids Motivated By TV to Visit Web: "According to MRI's 2008 American Kids Study, children ages 6-11 are increasingly using the Internet  to check out products they see in advertisements. 46.3% of kids visited a Web site that they saw or heard about in a commercial or advertisement." (AdAge)

Support the Brothers Flannery: The Flannery Brothers, a kid's band from Maine, are finalists in the prestigious John Lennon Songwriting Competition in the children’s music category.

How to Weather a Twitterstorm: "Motrin Moms. "Dove Onslaught(er)." Thanks to Twitter, Facebook and YouTube, all sorts of new critics and activists are finding their voices amplified online. So what's a marketer to do when an online firestorm erupts?" (AdAge)

Bullied 11-year Old Commits Suicide: An 11-year-old Massachusetts boy, Carl Joseph Walker-Hoover, hung himself Monday after being bullied at school despite his mother’s pleas to the school to address the problem. So, so sad. Check my blog post from earlier this week for tips and resources on bullying. (TakePart)

The Center for Social Media at American University has published a new white paper titled Public Media 2.0: Dynamic Engaged Publics. Wanna get a quick synopsis? Check out this five minute clip on YouTube or this powerpoint on Slideshare.

2009 Totally Wired Teacher Award: The Ypulse 2009 Totally Wired Teacher Award (sponsored by Dell) will honor a trailblazing teacher who has successfully pioneered the innovative and educational use of technology, mobile technology, social media (blogs, wikis, social networking, photo/video sharing) in the classroom.

Youth Work Online: This is an online community dedicated to exploring how youth work and informal education professionals can support young people in a digital world. The site was launched and continues to be moderated by the brilliant Tim Davies.

I'm Just Not That Into You Facebooking With My KidAuthor and parenting guru Sharon Cindrich blogs about Parental Faux Pas on Facebook – "written by a real parent (me) of a real teen (my 14 year old daughter) as I watch my real friends (without teens) send my child friend requests on Facebook (weird)." Hey Sharon--I agree. Weird.

Twitter Gets Mad Props: Oprah, yes *that* Oprah is joining the Tweetosphere. @oprah welcome!

Scholastic Launches Virtual World: Scholastic has partnered with SC Johnson to create a "green" virtual world for kids. The Virtual Forest Challenge is tied into the product launch of SC Johnson's new line of green cleaning supplies, Nature's Source. The site also includes some very lightweight "lesson plans" and other edutainment learning materials.

Global Youth: Meet Alex, Australian Gen Y


Dan Pankraz, a youth culture and brand strategist, gives us a peek into the life of a twenty-something Gen Y living in Sydney, Australia. Who is Alex? What's his story?

"Alex is the typical Sydney Gen C’er. He’s a creative guy working in the communications industry and is super savvy when it comes to technology. He is also a bit of a muso and is a self confessed ’snooper’ on Facebook, as he constantly needs to be in the know as to what is on."

Related Links

Photo Credit: Dan Pankraz

Weekly Wrap: Experts Want TV Banned, Ypulse Uncovers What Teens Want, Chris Brown Gets Dissed, Aussie Youth Love Their Mobile Phones, AllyKatzz Announces the National Tween Summit & the Mobile Boom in India

Experts Say Ban TV from Children's Bedrooms: Is TV responsible for the "breakdown" of the family unit? UK Gen Y parenting expert Sarah Newton says "No" and adds, "...Please, stop criticising the TV. I am getting quite annoyed with academics telling us how to parent. I mean, have they really tried to remove a TV from a 15-year-old’s bedroom?"

Youth Guru Josh Shipp is hosting a youth speaker seminar in California (July 18 & 19) for folks serious about a full time career getting their message out to teens. Click here to learn more.

Boston Teens Say Rhianna is Responsible: A survey conducted in Boston finds that "many teens say teen idol Rihanna was “responsible” for what happened between her and boyfriend." Blaming the victim of domestic abuse? Uh, no. Clearly this is a teachable moment for parents and Redbook and Liz Claiborne have put together some resources to help get the conversation started. Another great resource is the National Teen Dating Abuse Hotline. In other news, Chris Brown gets dissed by music industry peers in a rap song.

Youths go for mobiles; drop landlines: Australian youth moving out of the nest aren't signing up for landlines---they're choosing to use their mobile phone as their primary phone service.

Congrats! Anne Collier, the force behind NetFamilyNews, has been has just been appointed to the NTIA's (Commerce Dept.'s) Online Safety and Technology Working Group.

What Teens Want in a Website: Great recap from Anastasia Goodstein, founder of Ypulse, on her YPulse Youth Panel at the 2009 SXSW Interactive Festival. Speaking of Ypulse, the 2009 Ypulse Youth Marketing Mashup is just around the corner. Readers of this blog can get 10% off registration by using the discount code "BAIRD." Be sure to follow Ypulse and Anastasia on Twitter!

Stop Killing Students with PowerPoint: This is an excellent SlideShare presentation on the do's and don'ts of using the ubiquitous (and mostly dreaded) PowerPoint preso. Speaking of presentations: Prezi, a new presentation tool that allows you to easily create an interactive presentation slides, has launched!

Mobile Wars in India: Graham Brown, co-founder of mobileYouth, tweeted an interesting article about the explosion of mobile phones in India and how youth are at the center of the wireless telcos battle to win the hearts and rupee's of subscribers. Thanks Graham! By the way, Graham will be speaking at the 2009 Ypulse Mashup in San Francisco!

2009 National Tween Summit: AllyKatzz, the popular online community for tween girls, has announced that they will host the Inaugural National Tween Summit, "Can't Vote, Can Change" to be held October 2009 in Washington, D.C. No word yet whether the First Tweens, Sasha and Malia, will make an appearance! Follow AllyKatzz on Twitter!

NCSS Position Statement: Media Literacy is an Imperative

In February the National Council for the Social Studies (NCSS) released a position statement on media literacy, social technology and learning in the digital age. Their conclusion?

"These changes in society and the experiences the students bring into the classroom challenge social studies teachers to change both how and what we teach. One reaction is to fear these changes and try to protect our students from things we don’t understand or appreciate. Such an approach is neither helpful nor pedagogically sound.

Another response is to take advantage instructionally of the wealth of experiences that young people have making media choices by respecting those choices when consistent with democratic principles. Whether we like it or not, this media culture is our students’ culture.

Today's Students Are Experiencing a Different Childhood

  • The digital age requires new skills for accessing, analyzing, evaluating, creating, and distributing messages within a digital, global, and democratic society.
  • The ubiquitous and mobile nature of information and communication technologies has resulted in a world far different from that of those of us whose childhood was once surrounded by large box televisions, rotary dial telephones, and transistor radios.

Media Literacy

  • These changes in society and the experiences the students bring into the classroom challenge social studies teachers to change both how and what we teach.
  • Teaching students to think critically about the content and the form of mediated messages is an essential requirement for social studies education in this millennium.
  • Media literacy integrates the process of critical inquiry with the creation of media as students examine, create, and disseminate their own alternative images, sounds, and thoughts.
  • Media literacy includes the skills of accessing, analyzing, evaluating, creating, and distributing messages as well as the cultural competencies and social skills associated with a growing participatory culture.
  • In the 21st century, media literacy is an imperative for participatory democracy because new information/communication technologies and a market-based media culture have significantly reshaped the world.

Media Literacy & the Social Studies Classroom

  • Teachers need to expand their notion of “legitimate texts” and realize that it includes popular culture, advertising, photographs, maps, text (SMS) messages, Twitter, movies, video games, Internet, all sorts of hand-held devices and information communication technologies (ICTs) as well as print.
  • The ability to differentiate between primary and secondary sources or distinguish fact from fiction is now intimately connected to the ability to analyze and create media.
  • Social studies educators should provide young people with the awareness and abilities to critically question and create new media and technology, and the digital, democratic experiences, necessary to become active participants in the shaping of democracy.

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