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Social TV and the Rise of the 'Connected Viewer'

SocialtvResearch conducted by Pew Research Center's Internet & American Life Project has found that half of all adult cell phone owners now incorporate their mobile devices into their television watching experiences.

These “connected viewers” used their cell phones for a wide range of activities during the 30 days preceding our April 2012 survey:

Taken together, 52% of all cell owners are “connected viewers”—meaning they use their phones while watching television for at least one of these reasons.

You can read the full report, The Rise of the 'Connected Viewer'.

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