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Global Youth: How Russian Parents View and Capitalize on Digital Media

image from Have you ever wondered what technology do Russian kids use and when? How parents in Russia view the digital media impact on the child’s development? What role does media play for shared parent-child activity? And how all of this vary with different incomes and city sizes?

Digital trend consultancy Anketki Research has released a new study that looks to answer some of these questions (and more) as well as the current state of rapidly expanded digital media practices among Russian families.

The report provides a wealth of information, stats, facts and insight, associated with children, their parents, Internet and digital devices in Russia. The study was prepared on the basis of the initial survey conducted in March, 2012.

Digital Parenting Russia

Key Insights

  • Searching the internet has become the most popular shared activity for high-school children
  • Russian fathers show more enthusiasm with digital media usage for children as opposed to Russian mothers, whom prefer traditional media (TV, books, spoken word, music, etc).
  • E-books, mobile apps and online games are more frequently used and popular among male parents, who show heightened enthusiasm with digital potential and childhood development.
  • Currently, 30 million of Russian inhabitants are under age 19. For every one child in Russia there are 3 adults.
  • More than half of all women have only one child. Almost third of the woman have 2 kids. And 9% doesn’t have kids at all.
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