Here's a round-up of some of the coverage.
Lego is for Girls: Focusing on boys saved the toymaker in 2005. Now the company is launching Lego Friends for âthe other 50 percent of the worldâs children.â Will girls buy in? [Business Week]
Lego Friends: Please Build on Possibility, Brain Plasicity: No oneâs trying to thwart Legoâs growth to build onwardâ¦Weâd just like to refrain from mopping up the mess of mass marketing landing on girls as stereotyped limitations instead of a gateway for girls to build lands of their own. [Shaping Youth]
Lego Targets Girls with PInk Blocks, Cute Figures and No Creativity: There's nothing gendered about the most basic sets, which just contain colored blocks in different sizes, yet Lego is considered a toy for boys.
Now after extensive research, the company is releasing a new line to woo girls, but the way they're going about it may give you the urge to kick over your brother's Tatooine playset. [Jezabel]
VIDEO: Lego's Billion Dollar Girl [Business Weekly]
What do you think? Are LEGO Friends sexist? Are people overreacting? What's your take?