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Global Youth: UNICEF Report | State of the World’s Children 2011

UNICEF has released their annual report, The State of the World’s Children 2011: Adolescence – An Age of Opportunity, which examines the global state of adolescents; outlines the challenges they face in health, education, protection and participation; and explores the risks and vulnerabilities of this pivotal stage.

UNICEF Report: The State of the World’s Children 2011

The report highlights the singular opportunities that adolescence offers, both for adolescents themselves and for the societies they live in.


The accumulated evidence demonstrates that investing in adolescents' second decade is our best hope of breaking the intergenerational cycle of poverty and inequity and of laying the foundation for a more peaceful, tolerant and equitable world.

Military Government Using Facebook to Reach Out to Egyptian Youth

"I’m hearing that the temporary military government has begun using Facebook to reach out to Egyptian youth, even creating a Facebook Fan Page page (here).

The Ministry of Interior, in attempt to repair the image of the state police, has set up multiple pages. And while my guess is that being a locus of political uprisings wasn’t the original intent of the American college campus-based social network, somewhere Facebook CEO Mark Zuckerberg has got to be secretly proud.

Click here for an excellent video of how young activists in Cairo documented the Egyptian protests despite the Internet blocks."


Oscar 'All Access Pass' Gives Viewers A Rare Peek Behind the Scenes Look at Hollywood's Biggest Night

image from Here in SoCal, we have five seasons: Spring, Summer, Winter, Fall and Award Season. The grand finale of 'Award Season' are the Academy Awards.

This year the ceremony takes place on February 27, 2011 at the Kodak Theatre and will be hosted by Gen Y stars James Franco and Anne Hathaway.

It's been a rough couple years for the annual telecast with ratings taking a bit of a hit---especially among Millennials. However, last year the Academy Awards made a concerted effort to attract youth to the show and it paid off with a 14% boost to Oscar TV ratings among 18-49 year olds.

The 2010 Oscars youth strategy included a more social media experience, the inclusion of teen friendly stars like Miley Cyrus, Zac Effron and Taylor Lautner as presenters, two original Oscars web series (Behind the Dress & The Road to the Oscars), extra video features and live streaming of the Red Carpet arrivals.


This year The Academy of Motion Picture Art & Sciences is once again rolling out the red carpet in a bid to attract a more youthful and technically savvy demographic with a new interactive technology that gives online Oscar fans the ultimate insider's view of Hollywood's biggest night.

Revised map show The new premium feature is called Oscar All Access, and gives fans an insider’s view of the evening from the Red Carpet all the way through the Governor’s Ball.

Members (signing up is $4.99) actually will have the ability to control their own experience using the groundbreaking “360 cam” technology to control multiple cameras along the Red Carpet, at the Awards show, and afterwards at the Governor’s Ball.


In addition to Oscar All Access experience, the Academy also has an official Backstage Pass iPhone and iPad App that allow you to have a more interactive social entertainment experience with the Academy Awards show. Hopefully next year they will expand the Backstage Pass to include all types of Android mobile devices.

It's great to see The Academy embracing new media and providing fans with a more interactive experience. Last year was a step in the right direction and hopefully their social TV friendly approach will pay off in big ratings boost among younger and tech savvy demographic groups.

You can also connect with the Oscars on Twitter, Facebook and YouTube.

P.S. As long as I have your attention, if you haven't already--go see Oscar host James Franco in his Oscar nominated role for the film 127 Hours. The story, the acting, the cinematography are amazing. Go James! Go Danny Boyle!


comScore Report: Facebook 'Dominant & Still Growing' According to comScore’s “2010 U.S. Digital Year in Review", which is available for download here, Facebook is the fourth most-visited US web property overall, with Google and Yahoo! still topping that list.

Here are some other interesting stats from the report:

  • Total unique Facebook visitors in 2010? Up 38 percent.
  • Average daily Facebook visitors in 2010? Up 69 percent.
  • Total Facebook page views in 2010? Up 71 percent.
  • Overall time spent on Facebook in 2010? Up 79 percent.
  • Facebook visitors in the 35-54 years old age group dropped by 3.6 percentage points in 2010.
  • Facebook saw gains in the percentage of visits from the under-18 crowd and those 55 and older.
  • Facebook’s visitor count (153 million) is more than triple the number two site, MySpace, with about 50 million unique visitors last year.

ComScore 2010 US Digital Year in Review

Global Youth: Teen blogger in Syria, accused of spying, sentenced to 5 years in prison

A Syrian court has sentenced a teenage blogger to five years in prison on charges of spying for a foreign country. Tal al-Mallouhi was 17 when she was arrested in 2009 and has been held by authorites for the past two years.

Human rights groups said her long jail term was another sign of an intensifying crackdown on opposition in Syria, in the wake of the Tunisian and Egyptian revolutions.

Al-Mallouhi had written articles on her blog saying she yearned to play a role in shaping the future of Syria, which has been under the control of the Baath Party for the last 50 years. She had also asked Barack Obama, the US president, to do more to support the Palestinian cause.

It was not clear whether her arrest was connected to the blog, but a security court charged her several months ago with "revealing information that should remain hushed to a foreign country".

Syria's Higher State Security Court issued Monday's sentence at the end of a trial held behind closed doors, an official close to the court told the Associated Press news agency.


Related: Young Egyptians want American youth to share in their dramatic moment of liberation (via MTV ACT)

Infographic: Social Media By Demographic

This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics.

We also discuss the affinity score of certain keywords for a few social networking sites. The sites included in this graphic are Facebook, Twitter, MySpace, Digg, StumbleUpon and YouTube.

Key Points:

  • MySpace has the greatest gender divide, with a 64% female and 36% male membership.
  • Twitter has the largest division of wealthy users with 27% earning $75,000/year or more.
  • Facebook has the largest division of older users with 37% being 45 years or older.
  • Digg has the largest division of users with a graduate degree at 9%.
  • Stumbleupon is very popular among graphic designers. You’re 14.2 times more likely to reach a graphic designer through Stumbleupon than if you were to cast your marketing message broadly across the internet.

Chicago Students See Success Hitting the Gym, Then Hitting the Books


At Naperville Central, a public high school of nearly 3,000 students, educators believe exercise will not only get kids fit, but will improve learning and academic performance.

And they're putting that idea into practice for a group of students who struggle in reading and in math. At 7:45 a.m., these freshmen and sophomores start the day in the gym.

This excerpt tells the story of an academic transformation that began with a gym teacher.

Related: More Strokes Hitting Young, Middle-Aged

'Craigslist Congressman' Warned Teens About Dangers of the Internet

image from Ex-congressman Chris Lee knows a thing or two about the dangers of the Internet.

In June 2009, he penned this op-ed in the Tonawanda News explaining why he helped pass legislation that would "educate students on the dangers of the Internet."

Guess the lesson plan didn't include a section on why it's a bad idea to send sexy half-naked pictures to random women on Craigslist using your real name and e-mail address.


United Nations 'Girl Up' Campaign Encourages American Girls to Raise Awareness for Programs That Help the World’s Hardest-To-Reach Adolescent Girls

Girl-up-screenshot The United Nations Foundation is launching its newest campaign – Girl Up – which encourages American girls to channel their energy and compassion to raise awareness and funds for their counterparts in the developing world.

Girl Up will raise awareness about the 600 million adolescent girls living in developing countries and encourages American girls to give back.

Funds raised through Girl Up will support proven United Nations programs that help the hardest-to-reach girls in such countries as Malawi, Ethiopia, Guatemala and Liberia.

Campaign supporters are encouraged to give a “High Five” to girls in developing countries by taking five minutes to learn about the issues facing girls or by donating $5 or more to provide girls with such basic needs as access to school supplies, clean water, life-saving health services, safety from violence and more.

Quick Facts about Girls:

  • More than half of the world’s 1.5 billion young people (ages 10-25) are adolescent girls living in developing countries.
  • Girls make up more than 50% of the world’s 143M out-of-school youth.
  • 1 in 7 girls in the developing world is married before the age of 15.
  • Up to 50% of girls in developing countries become mothers before the age of 18.
  • In some countries, girls spend up to 15 hours a day obtaining water for their families and villages.
  • 1/6 of the world’s young people live on less than $2 a day, including 122 million girls in sub-Saharan Africa who live on less than $1 a day
  • There are 21 million girls ages 10-19 living in the United States – more educated, socially connected and empowered today than ever before in history.

Founding campaign partners include MTV Networks, National Coalition of Girls’ Schools, Women’s National Basketball Association, Ivanka Trump Fine Jewelry, Girls Inc., and Camp Fire USA.

For more information, visit

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