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comScore Report: Facebook 'Dominant & Still Growing'

Comscore.digital.year.review According to comScore’s “2010 U.S. Digital Year in Review", which is available for download here, Facebook is the fourth most-visited US web property overall, with Google and Yahoo! still topping that list.

Here are some other interesting stats from the report:

  • Total unique Facebook visitors in 2010? Up 38 percent.
  • Average daily Facebook visitors in 2010? Up 69 percent.
  • Total Facebook page views in 2010? Up 71 percent.
  • Overall time spent on Facebook in 2010? Up 79 percent.
  • Facebook visitors in the 35-54 years old age group dropped by 3.6 percentage points in 2010.
  • Facebook saw gains in the percentage of visits from the under-18 crowd and those 55 and older.
  • Facebook’s visitor count (153 million) is more than triple the number two site, MySpace, with about 50 million unique visitors last year.

ComScore 2010 US Digital Year in Review

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