As more and more people get iPads and other multiplatform devices that allow them to sit on the couch and socialize with friends while watching their favorite TV shows, traditional broadcast media outlets are looking for new and interesting ways to connect viewers to their programming and make it a more social experience.
Earlier today, Disney/ABC Television Group and The Nielsen Company announced the debut of ABC’s first-of-its-kind “My Generation” Sync iPad App that is designed to enhance the experience of watching ABC’s new show, “My Generation.”
Completely free to download and use, this innovative app makes watching “My Generation,” which premieres next Thursday, September 23rd at 8pm ET/PT on ABC an interactive experience.
The “My Generation” Sync app provides exclusive content and social media functionality on the iPad in real time as viewers watch the show – whether they watch it live or on DVR.
Using Nielson’s Media-Sync Platform and audio watermarks, the app automatically synchronizes with the television show and allows viewers to unlock content such as polls, trivia, behind-the-scenes info and more.
As we look to the future of TV, consumers can expect more interactivity, personalization and portability that allow viewers to easily consume TV entertainment on devices other than the glowing box in their living room.
For younger viewers, television is a much more interesting and socially interactive experience when they can watch a show and discuss it in real time online with their friends. So it makes sense that ABC is looking at this trend and created this iPad app to provide younger viewers with a social tv experience.
The app also allows users to interact with other viewers through their various social networks as they watch the show. The app is free and available to download in the App Store on iPad.