Last week the Cartoon Network announced further details of its multi-platform Bullying Prevention Campaign at the National Bullying Prevention Summit in Washington, DC.
Speaking to an audience comprised of government officials, business leaders and leading educators of bullying prevention, Cartoon Network’s President and Chief Operations Officer Stuart Snyder unveiled the official title of the campaign—STOP BULLYING: SPEAK UP—which will serve to educate and empower young bystanders to take action to reduce/prevent bullying.
Bystanders represent the 75-85% of students in schools that witness incidents of bullying every year, whether on the playground, in the classroom, on the bus, on social media websites, or cell phones.
The STOP BULLYING: SPEAK UP on-air and online CAMPAIGN will launch in October to coordinate with the fifth annual National Bullying Prevention Awareness Month, sponsored by the National Center for Bullying Prevention.
Related: Digital Parenting Resources: Teens, Social Networking & Cyberbullying
As part of a larger commitment to the anti-bullying efforts, CNN, sister network to Cartoon Network, which has to date covered numerous stories about the rise and growing concern over bullying in America, will also recognize October Bullying Prevention Month by presenting an Anderson Cooper 360° Town Hall event the first week in October.
“Bullying recently has been designated by the American Academy of Pediatrics as a national health crisis.” -- David Doss, senior executive producer for Anderson Cooper 360°
Award-winning journalist Anderson Cooper will welcome government and education leaders, parents groups and child behavioral experts from top universities and non-profit institutions to discuss the many issues and concerns surrounding bullying.
Cartoon Network’s initial steps include launching a new series of original PSAs that will premiere on Friday, Oct. 1, at 9 a.m., introducing the pro-social effort and directing viewers to key online resources at CartoonNetwork.com.
Update: Lady Gaga Tells Little Monsters 'Bullying is for losers'
Update: Here's the link to the Stop Bullying: Speak Up campaign resources!
Related: Ellen Degeneres 'United Against Bullying' Resources
Update: On March 10, 2011 the White House is hosting "Conference on Bullying Prevention" that will be streamed live on Facebook. The conference will address bullying--both online and offline.
