Rather than simply give up control over all personal data, many Web users have become educated about how much information is available about them online, and have taken steps to limit it.
According to a 2009 study from the Pew Internet & American Life Project, more than 30% of all Privacy is not a dead letter for consumers on the Internet, even young adults.
Internet users ages 18 to 64 were worried about the amount of information available about them on the Web. Fears were greatest among 30- to 49-year-olds and fell to just 23% of the population over 65.
“Contrary to the popular perception that younger users embrace a laissez-faire attitude about their online reputations, young adults are often more vigilant than older adults when it comes to managing their online identities,” said Mary Madden, senior research specialist at Pew, in a statement.
Across all age groups, Pew found about one-fifth of social network users thought they could trust the sites at least most of the time. Trust was actually lowest among millennials, 28% of whom said they never trusted such sites, compared with 18% of over-50s.
When Insites Consulting asked users worldwide about trust in specific sites, 28% said they put “a lot of trust” in Facebook.