2010 Social Media Matters Report: Majority of Top Media Destinations Are Social
Trend Watch: Those Digital Natives? Not So Savvy.

Weekly Wrap: Hello Kitty Death Watch, University Ditches Kindle, Facebook Community Pages, Disney Tweets, Social Media ROI, Digital Parenting & More!

Barking.robot.iconFor Many Blacks, Twitter Enables a Vibrant Social Life: Some researchers have surmised that African-Americans might use Twitter more heavily because they use it in a more conversational way than other groups.

Twitter's "trending topics" - popular subjects on a given day - often center on issues African-American users are tweeting about. [NewsObserver]

Instead of Banning Your Kids from Social Networks, Consider Teaching Responsible Usage: I’m glad my parents didn’t ban me from them. I’m glad that my parents taught me basic principles to live my life by, principles that have served me both online and offline.

They weren’t particularly tech savvy. They didn’t hover over me at all moments. The family computer wasn’t locked down and it didn’t have any monitoring software. But, they taught me how to be safe as a kid. [ManagingCommunities.com]

More Cyberbullying on Facebook Than Rest of the Web: Thirty-two percent of online teens have experienced some form of harassment via the Internet, a problem also known as "cyberbullying."

According to recent data, 15% of online teens have had private material forwarded without permission, 13% have received threatening messages and 6% have had embarrassing photos posted without permission. [NYT]

Facebook Privacy Research: There is significant concern about the exposure of personal data to facebook’s advertising partners and to external sites, often governed by the decision of friends rather than the personal subject of the data. [Frances Bell]

Hello Kitty Death Watch: Hello Kitty fatigue is hitting Japan first, and hard, the company indicated. Analysts say part of the problem is that Sanrio has oversold Hello Kitty, which appears on products as various as T-shirts, toilet paper and toasters. [NYT]

How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands: While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adequately covered, this analysis is intended to unravel what’s at stake –and what brands should do.  I’ve spoken to a handful of brands and their representatives to learn what’s eating at them. [Web Strategy]

Tweets From Disneyland: Our weekly roundup of some of the best--and the worst--tweets from the park that's only sometimes the happiest place on earth. [OC Weekly]

Business School Ditches Kindle DX: The Kindle isn't doing as well in academic environments as Amazon—and educators—had originally hoped. The Darden Business School at the University of Virginia is near the end of its Kindle "experiment," already concluding that students are not into the Kindle when it comes to classroom learning. They are, however, fans of the Kindle when it comes to using it as a personal reading device. [Ars Technia]

The Real ROI of Social Media: If you're asking the ROI question about social media and expecting to be able to show it all on a spreadsheet, you're still looking at social media as a channel, most likely for just one or two business functions, such as marketing or recruiting.

While it's true that social media can be used in that way, it has become something else entirely: an essential communication utility. What's the ROI of the telephone? Or email? It's a ridiculous question, right? [American Express OPEN]

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