For Many Blacks, Twitter Enables a Vibrant Social Life: Some researchers have surmised that African-Americans might use Twitter more heavily because they use it in a more conversational way than other groups.
Twitter's "trending topics" - popular subjects
on a given day - often center on issues African-American users are
tweeting about. [NewsObserver]
Instead of Banning Your Kids from Social Networks, Consider Teaching Responsible Usage: Iâm glad my parents didnât ban me from them. Iâm glad that my parents taught me basic principles to live my life by, principles that have served me both online and offline.
They werenât particularly tech savvy. They didnât hover over me at all moments. The family computer wasnât locked down and it didnât have any monitoring software. But, they taught me how to be safe as a kid. [ManagingCommunities.com]
More Cyberbullying on Facebook Than Rest of the Web: Thirty-two percent of online teens have experienced some form of harassment via the Internet, a problem also known as "cyberbullying."
According to recent data, 15% of online teens have had private material forwarded without permission, 13% have received threatening messages and 6% have had embarrassing photos posted without permission. [NYT]
Facebook Privacy Research: There is significant concern about the exposure of personal data to facebookâs advertising partners and to external sites, often governed by the decision of friends rather than the personal subject of the data. [Frances Bell]
Hello Kitty Death Watch: Hello Kitty fatigue is hitting Japan first, and hard, the company indicated. Analysts say part of the problem is that Sanrio has oversold Hello Kitty, which appears on products as various as T-shirts, toilet paper and toasters. [NYT]
How Facebookâs âCommunity Pagesâ and Privacy Changes Impact Brands: While thereâs been plenty of coverage about user privacy concerns, attention on Facebookâs changes on brands hasnât been adequately covered, this analysis is intended to unravel whatâs at stake âand what brands should do. Iâve spoken to a handful of brands and their representatives to learn whatâs eating at them. [Web Strategy]
Tweets From Disneyland: Our weekly roundup of some of the best--and the worst--tweets from the park that's only sometimes the happiest place on earth. [OC Weekly]
Business School Ditches Kindle DX: The Kindle isn't doing as well in academic environments as Amazonâand educatorsâhad originally hoped. The Darden Business School at the University of Virginia is near the end of its Kindle "experiment," already concluding that students are not into the Kindle when it comes to classroom learning. They are, however, fans of the Kindle when it comes to using it as a personal reading device. [Ars Technia]
The Real ROI of Social Media: If you're asking the ROI question about social media and expecting to be able to show it all on a spreadsheet, you're still looking at social media as a channel, most likely for just one or two business functions, such as marketing or recruiting.
While it's true that social media can be used in that way, it has become something else entirely: an essential communication utility. What's the ROI of the telephone? Or email? It's a ridiculous question, right? [American Express OPEN]