Let's face it. The shift away from analog isn't the only signal that television is going digital. Consider the changes in content development and distribution, audience measurement models and advertising.
Marketers can expect more interactivity, personalization and portability as audiences increasingly consume TV entertainment on devices other than the idiot box in their living room. The implication of these changes is so strong that its time to begin considering the future of TV for marketers. Razorfish | Future of TV | Part 1Razorfish | Future of TV | Part 2I've been curating the Social TV topic over on Business Exchange. Have a look. And if you have a resource, blog post or other information related to the topic--share it!