Podcast recorded at Engage! Expo 2010, features Joi Podgorny [Director of Community Engagement, Smart Bomb Interactive], George Zaloom [Founder & CEO, FaceChipz], Pierre Le Lann [Co-CEO, TribalNova] and Tamara Littleton [CEO, eModeration].
This podcast is a must listen for anyone working in the education, youth media, marketing or strategy space. These are the trends that will impact your ability to effectively connect with youth on various levels. Plus it's a great opportunity to hear from some of the leading voices in the youth media space.
The user-generated content phenomenon prevalent on social networks and web sites like MySpace, Second Life, and YouTube hasn't yet trickled down to kids, but that isn’t because they aren't craving it.
From designing clothes and objects, capturing gameplay on video, to designing games inside of virtual worlds, kids and tweens yearn for self-expression and creation the web makes possible – and in many cases are being handed the tools to create.
Primarily, it is concerns of security, safety and COPPA compliance that toy creators going online and virtual world creators must address. This session will look at how virtual world companies and brands can harness the power of user-generated content -- giving kids as much freedom as possible without putting them at risk.