Why Brands Are Becoming Media: One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create.
When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content.
Indeed, we are programing the social web around our brand hub, which requires a consistent flow of engaging and relevant social objects. [Mashable]
Web Strategy Matrix: There’s an incredible amount of media and blogger noise about social networks, yet most focus on “killer app” hype without an objective point of view. My career mission? To cut out the hype and help companies make sense of what to do. For those fraught with information overload, this definitive matrix distills what matters. [Jeremiah Owyang]
Facebook Privacy Settings for Teens: I would love to have the network's response to these recommendations, so please chime in as an educator, researcher, counselor, doctor, parent...or friend. I am hoping we can get the best recommendation out there for our young teens...and their parents. [Architecture of Ideas]
Hollywood Still Doesn't Understand How to Market to Women: This past weekend, something momentous happened in Hollywood. “Dear John," a chick flick based on a schmaltzy Nicholas Sparks novel and starring two only moderately famous actors, unseated “Avatar,” the most successful movie of all time. Nobody saw it coming. Why not? One simple reason: Hollywood still doesn’t understand how to market to women. [The Wrap]
Probing the 'Obama Effect on Gen Y: According to a study to be released this month by Images USA, 81 percent of the so-called Generation Y feel the gravity of world events is causing them to get involved. But according to Ricki Fairley-Brown, CMO of Images, African-American and Hispanic Gen Yers are more motivated than Caucasians of the same age. [AdWeek] [BrandWeek]
Yet Again, NBC's Olympics Strategy is a Loser: If the reason you are not showing events live online is that you say no one is interested in watching them that way, why are you bothering to police the Web? Prove that no one cares about live events online. [C|NET]
Disney to Rebrand Mickey Mouse: Mickey's popularity in the United States has begun to wane. He's been crowded out of children's hearts by growing competition from Nickelodeon, Pixar and Dreamworks characters and personalities. Executives consider the rebrand of Mickey's personality necessary to remain relevant in the marketplace. [BrandWeek]
Gen Y Makes Vanity Fair's Top 40 Moneymakers List: Los Angeles is the home of American cinema and these days, Gen Y is making the big bucks in this town. Vanity Fair recently compiled a list of Hollywood’s top earners in 2009, including the likes of Steven Spielberg, James Cameron, and Ron Howard. Fifteen percent of Vanity Fair’s list, though, belongs to Generation Y. [Examiner]
Shamelust? GTL? The latest slang from Gen Y: Here's a taste of some new Gen Y vocab that may have otherwise made you go "huh?" upon hearing it. [@ Trend Central]
More Content Shared on Facebook, but User Activity Falling: Facebook's continual system tweaks plus services such as Facebook Connect are really helping transform the company into a content-sharing network rather than a meeting place for college friends. [Fast Company]
Do You Need a Social Media Policy?: Even when a company has a clear social media policy in place that provides more specifications as to what employees aren't allowed to post, there is no guarantee that everyone will represent the company exactly as you want. [INC.]
The Revolution Will Be Mapped: GIS mapping technology is helping underprivileged communities get better services — from education and transportation to health care and law enforcement — by showing exactly what discrimination looks like. [Miller-McCune]