"For marketers, the Millennials represent a multifaceted challenge that defies easy categorization. Beyond their demographic diversity, marketers need to recognize distinct behaviors, preferences, attitudes, and values that set this group apart from the rest.
We need to realize that consumer-driven marketing integration is not a dream but a critical reality. And this starts with understanding who these young adults really are."
--DMW Direct Consumer Insights,"Millennials"
Related: 2010 Ypulse Youth Marketing Mashup