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Apple's secret iPad weapon: Marvel Comics?

It's easy to imagine why Apple would want to bring comics to the iPad – and thanks to Steve Jobs, it has an inside track to make that happen.

When Jobs needed movies for iTunes, Apple got them from Disney. When he needed TV shows? Disney (which owns ABC) was among the first to sign up. Why all the Disney love? Remember, Steve Jobs was the CEO of Pixar, which had a very lucrative movie distribution deal with Disney.

But wait, you say. Disney isn’t exactly a major book publisher. Oh, yes it is. Disney just bought Marvel, remember?

With Marvel comes Spider-Man, X-Men, Hulk, and all manner of other classic superheroes. Lately, much of the value from those characters has come through movies and TV. It’s easy to forget that these characters first came to life through full-color artwork on the printed page – a format that never translated very well to the digital realm.

Until the iPad, that is. The iPad will be the first mainstream computing device with the interface, the power, the battery, and the gorgeous color screen to truly bring comic books to life.


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