via www.boston.com
While its viability hasn’t yet reached endangered species status, music radio does face many of the same challenges other mass media - including newspapers, magazines, and network television - are up against.
New technologies and delivery options, more choices tailored to individual consumers, fragmented audiences that can find music they enjoy while bypassing glib-talking DJs and annoying commercials - all are factors driving programmers and station owners to retool themselves for the digital media age.
Related: For Gen Y, Music is Oxygen
