A survey conducted by the Open Mobile Video Coalition (OMVC) found that nearly 50% of US mobile users are interested in watching live digital television (DTV) on a mobile device. Interest was highest, unsurprisingly, among millennials and early technology adopters.
Other key findings:
- News and
weather content was overall the most appealing live mobile programming,
with almost nine in 10 respondents interested in watching.
Entertainment and sports ranked lower among adults of all ages.
- Young adults (61%) and early tech adopters (71%) expressed the most willingness to see ads in exchange for content. More than one-third of respondents also said they would pay for premium content.
- Young adults’ interest in local news programming on mobile was very strong compared with on conventional television.
