5 Triggers for Creating Online Word of Mouth:
Word of Mouth is clearly one of the fastest growing sectors in
marketing. PQ Media’s recent study has it growing 14.2% in 2008 to
$1.54B and expects it to reach $3B by 2013.
Powering that growth are social technologies that have made it increasingly easier for individuals to grow their sphere of influence and quickly spread content to their expanded social networks online. [WOMMA]
BBC Digital Revolution:
Digital Revolution (working title) is an open source documentary, due for transmission on BBC Two in 2010, that will take stock of 20 years of change brought about by the World Wide Web. Sorta Related: Oprah's Film Club. [BBC] [Barking Robot]
13 Year Old Runs Up 22K Cell Phone Bill: A father is hoping his cell-phone service provider will cut him a break after receiving a bill for nearly $22,000 in charges made by his teenage son. [KTLA]
Streaming Will Never Stop Downloading: Far from being a cure for the industry's woes, substituting streams for downloads wastes bandwidth, reduces privacy and slows innovation. [Guardian UK]
Listen Without Prejudice: Dan Coates from Ypluse.com shares how to use the power of music to connect youth with the emotions that they feel as they discover themselves and the world around them. Also Related: For Gen Y, Music is Oxygen. [MediaPost: Engage Gen Y] [Barking Robot]
2010 Community Management Predictions: What will online communities look like in 2010? What will community managers be talking about? What legal changes are bubbling away? We asked some fantastic community managers for their 2010 predictions, and if their thinking comes true, 2010 is going to be a very exciting year. [Fresh Networks]
Beware the Youth--They May Think Your Marketing is 'Evil': The youth today is savvy; intelligent; and importantly, powerful. Powerful? Yes. Looking at demographics; purchasing power; and the extent of influence to set trends, this is a group to be admired; respected (yes, they ain’t no fools); and targeted intelligently. [MediaUpdate]
Facebook is Here to Stay: Facebook is not only the overwhelming favorite social networking site (SNS) among college students; it may rapidly become the only SNS that matters, according to research by Anderson Analytics. [Yahoo! News]
Perpetual Beta | The Communications Pro of the Future: The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master – the next generation trusted advisor. [Digital Influence Project]
Unknown Filmmaker Gets $30m for Robot Movie: Fede Alvarez, an unknown filmmaker from Uruguay, has been given $30m by Hollywood studio bosses - to turn his $500 YouTube video of a giant robot invasion into a movie. [NewsLite]
Augmented Reality Makes Money: Augmented reality start-up AcrossAir, which makes apps that help you find nearby subway stops and restaurants, turned profitable last month and is launching a bar finder this week. Also Related: Augmented reality glasses have been developed, projecting real-time language translation directly into people's eyes, Terminator style. [Venture Beat] [Brand Republic]
