Mobile + Social = Opportunity: Social
networking is one of the fastest-growing activities among mobile users
around the world. And as one of the primary ways mobile users
communicate with one another, it is proving a significant driver of
Internet usage on mobile devices. [eMarketer]
Three Things YouTube Has Learned From Pre-Roll Advertising: Once upon a time, YouTube was a site that didn't believe in pre-roll. My how times have changed. [AdWeek]
Why 70% of Facebook 'Fans' Don't Want Marketing: Among our findings was that 70% of consumers who visit Facebook at least once a month and are a "fan" of at least one company or brand don't believe they have given those companies permission to market to them. [MarketingProfs]
ABC Adding Social Commentary to Online Episodes: Fans can then log in through Facebook Connect and add their own comments. Although there are already many fan message boards for most television series, this is the first one in which fans will be interacting with people that are part of the show. [Examiner]
First Disney Parks Mobile App Now Available: Mobile Magic is bringing FASTPASS return times, attraction wait times for the park you are in, extensive information on character locations and more for Walt Disney World and Disneyland theme parks to your Verizon Wireless phone. [Disney Parks Blog]
Clicker Launches with Premium TV Content: Positioning itself as a “TV Guide for television content online,” Clicker has indexed over 400,000 episodes from 7000 television shows, making it a veritable one stop shop for finding legally-available TV shows online. [Mashable]
Current Media Shifts to Outsourced Content: Current TV will shift away from short-form and daily in-house production to "proven 30-60 minute formats from a multitude of sources, including acquisitions, co-productions, outside studios, as well as Current developed and produced content. [Digital Media Wire]
How Experiences Are Becoming the New Advertising: Conventional wisdom holds that traditional media's grip on consumers continues to slip as they increasingly turn to the internet and their peers for entertainment and purchasing recommendations. [AdWeek]
Gen Y's Main Reason for Traveling? Bragging Rights: Generation Y and baby boomer travelers looking for a holiday "brag factor" are influencing a new shift towards weird and wonderful tourism experiences, a conference has heard. [The Age]
Five Reasons to Develop Computer Game Based Learning: There is a lot of debate particularly in the media about the pros and cons about computer use with children. I believe that there are some fantastic potential benefits in developing computer games to teach children. [Dr. Jonathan Reed]
Why Comcast is Acquiring NBC-Universal: It's not just about those trendy cable network assets: Comcast's plan to acquire 51% of NBC Universal also is about seemingly boring things, including Video On Demand (VOD) and changing business models. [The Live Feed]
BBC Shows Off Project Canvas: BBC Future Media & Technology director Erik Huggers gave a sneak preview of the work-in-progress user interface that could power the Project Canvas open IPTV standard in all its interactive, cross-platform, content-sharing. [paidContent:UK]
Oprah's 'Say You're One of Them' Webcast: Earlier this week Oprah Winfrey partnered with Anderson Cooper and CNN for her first world-wide Book Club Webcast to discuss Uwem Akpan's collection of short stories "Say You're One of Them." I can honestly say, without equivocation, that this was one of the most inspiring and uplifting presentations I've seen in a very long time.
Even if you haven't read the book, this was a really phenomenal event and I urge you to take some time and experience it for yourself. [Barking Robot]
