When it comes to Gen Y there are a couple widely held truths.
The youth vote put Obama into the Oval Office (are you sure?), they don't tweet (or do they?), they are 'digital natives' (sorta) and when it comes to Mother Earth it's widely believed that they are the 'Greenest Generation.'
Turns out that Kermit was right--it's not easy being "Green." And IBM has the study to prove it.
The study found that young adults in the UK "had both the highest levels of awareness of environmental issues, and were the biggest wasters of energy and water in the country."
Among the key findings:
- 72% of Gen-Y members surveyed admitted that they wasted water on a regular basis.
- Fifty-six percent said they leave the tap water running while brushing their teeth.
- 40% allow the shower to run for "a few minutes" before getting in.
- 55% of young adults couldn't correctly guess whether a clothes dryer or an incandescent light bulb used more energy.
- 55% couldn't tell you which of four appliances used the most electricity (vs 43% of the general population asked the same question).
- 25% overall said an electric kettle used more water than a clothes dryer.
So let's give em credit for having their heart in the right place, but it looks like there is still a long way to go between being green in theory and actions.
Sing it Kermy....
