What Japan Thinks is an excellent blog that brings translated research, opinion polls and surveys to an English-speaking audience.
It's well known that the Japanese are more likely to be early adopters of new technologies and are very much in love with all things mobile.
Recently, What Japan Thinks (Twitter) posted some interested research on the boom in Mobile Social Networking Services conducted by Point On Research on mobile Social Networking Services.
Here are some of the key findings:
- 55% of respondents were either current or ex-users of SNS.
- 73% of the total SNS users reported using mobile-based SNS.
- 73% of respondents have used the popular SNS service MixiMobile.
- 70% reported using their mobile phone as their primary device to access their SNS.
- 67% access a SNS on a daily basis.
