Weekly Wrap: Coca-Cola's Teen Mobile Marketing Strategy, Social Media Statute of Limitations, Facebook Privacy, Youth in Revolt & More!!
Coca-Cola Targeting Teens with Mobile Marketing Strategy: Millennial's are using their handsets to communicate, consume media and befriend brands more than at any point in the past and as a result Coca-Cola is increasingly turning towards mobile marketing to reach the teenage and young-adult generations. [mViews]At-Risk Students Make Multimedia: A team of college professors and K-12 teachers discovers how building video games can elevate student performance. [Edutopia]
Games lessons: Since the beginning of mass education, schools have relied on what is known in educational circles as “chalk and talk”. Abandoning it, though, is what Katie Salen hopes to do. It sounds like a cop-out, but the future of schooling may lie with video games. [Economist]
Blog, poke, twitter and be damned: We need a 'statute of limitations on stupidity' for our youthful online indiscretions – otherwise only the drones will thrive. (AMEN!) [Guardian]
(List) What the Internet is Killing: The article is hardly surprising given the massive shifts the Internet brings to society, but it does raise a debate about what will be missed from a bygone era and what will be rightly forgotten. [PSFK]
U.S. Universities Plan Course to Navigate the Mobile Learning Curve: It is imperative that colleges and universities around the country include mobile as part of their marketing communications strategy if they want to continue to attract, retain and satisfy students and school supporters.
Platogo: user-generated content comes to browser gaming: It's a fascinating endeavour, and there seems to be a real emphasis on quality rather than quantity - the UGC stuff is also nicely implemented in the games I've played. [Guardian]
Tweet O' the Week: "I really have become
addicted to Klondike bars for breakfast... they're like square frozen
bowls of cereal --- they're practically vitamins." (via @DougCoupland)
Youth in Revolt: The plot of this teen film feels episodic, but not in a bad way, with Arteta squeezing an impressive number of set pieces into 90 minutes. Well-placed animated sequences -- a mix of stop-motion and CGI -- keep things moving along at a perky clip. [Variety]
10 Tips to Safeguard Your Privacy on Facebook: Facebook statistics show that it has 250 million active users each with an average 120 friends. More than 1 billion photos are uploaded every month by its users, over 70% of whom use applications like games and quizzes in Facebook. This guide will show what you can (and cannot) do to safeguard your Facebook privacy. [MakeUseOf.com]
Speed Round: Ypulse posted this hillarious list of 'Random Thoughts of People Our Age', TechFlash wonders if New Google is the Old Microsoft, Mike Schmid--one of the talented musician's who backs up Miley Cyrus on her tour has a List of Rules for all you tweens and finally....in the UK Boy Scouts have been forbidden to Carry Pen Knives! [BangItOut.com] [TechFlash] [It's All True] [Free Range Kids]