Disney XD Targets Boys & Scores Big Ratings: While Disney Channel targets tween girls with female-centric shows like "Hannah Montana" and "Sonny with a Chance" and movies like "Princess Protection Program," Disney XD is giving the boys what they want. According to the latest ratings figures, the boys are tuning in. [All Headline News] [Ypulse]
Tweet O' the Week: "IBM is afraid of Microsoft who is afraid of Google who is afraid of Facebook who is afraid of Twitter who is afraid of whales." (via @jowyang)
The iPod is Dead. Long Live the iPod: The iPod as many of us have known it is on the wane and giving way to a
more feature-rich family of devices that in time will bear little
resemblance to the trailblazing digital music players that helped Apple
capture 70% of the North American market. [Yahoo! Finance]
How Social Networks Will Transform Marketing: Consumers will still use Facebook, LinkedIn
and such, as they do today. What's different is that OpenID and similar
capabilities will enable consumers to traverse the web, and have their
networks flow with them. [MediaPost]
Oh Crap. My Parents Joined Facebook: This site
gives teens a chance to get back at their parents for taking away their
"public privacy". They understand that Facebook is a public place, they
just don't want their parents on it. Sort of like teens not wanting
their parents to hang out at the mall at night. [Examiner.com/LA]
Don't Ignore the Least Common Denominator With the boom of smartphones and mobile applications, it's easy to dismiss SMS as soooo 2000 and late. But in this week's reblog, Fred Wilson of Union Square Ventures stresses the appeal, simplicity, and popularity of the SMS format and begs us to get our heads out of our apps. [MobileBehavior]
Memo to Gen Y: Your Touted Workaholism isn't a badge of Honor I’m getting a little tired of Gen Y bloggers proudly flouting their
“workaholism” in post after post of how they love their jobs, don’t see
a need for work/life balance anymore and question whether or not their
relationships are holding them back. (Spot on Holly!) [Work Love Life]
Hey! Miley: Youth advice slinger Josh Shipp offers unsolicited advice to the Queen of Tween. Yep, he's talking to you Ms. Miley Cyrus. And if you're so inclined, you can also take the "Which Demi Lovato Song Are You" quiz. Although, if you're not a tween, please don't! [Hey Josh!][LOL Quiz]
Night Texting Putting Teen Health at Risk What most don't know is that too much texting can actually be
detrimental to their teens' health. That's because new technologies,
such as cellphones and social networking sites, give teenagers easy
access to their friends 24 hours a day. (I'm sure this is an issue, but I just hope that parents don't overreact.) [Miami Herald]
Teenage Tom Daley Defies Bullies Daley's success led to him being bullied at school. It got worse when
he became more well known and he was eventually forced to change
schools. At the time, his father, Rob, said: "In class they throw pens
and pencils at him. Some have even threatened to break his legs. That
was the last straw." [Guardian UK]
Tweet O' the Week: "The funny thing about the Internet is that we forget that we once thought TV would solve all of our problems too." (via @basler)
I Want My Wireless & Social TVVerizon has launched services that provide mobile application and social networking services on your television. The new service allows customers to access free widgets that connect to social networks Twitter and Facebook, or access a “fantasy football” service from ESPN. Given research showing that Gen Y want more social tv features, this move by Verizon could really pay off.
Meanwhile, a new report by ABI Research states that television manufacturers will ship about 20 million wireless-networked TVs globally in 2011 and consumers will spend about $2.9 billion on video content that's streamed
from the Internet to TVs in 2013, up from about $600 million this year. [GoMo News] [Video Business]
A group of scholars, Wolfgang Reinhardt, Martin Ebner, Guner Beham & Cristina Costa, have written a very interesting case study titled How People are using Twitter During Conferences.
Overall, the paper is deeply rooted in social psychology and learning theory. I'm sure that many of the findings could be transferred into an educational, corporate, or any other type of community of practice.
The paper contains an overview of web 2.0, micro-blogging and focuses on "how Twitter can enhance the knowledge of a given group or community by micro-connecting a diverse online audience."
Here are some of the key points and survey results:
At Conferences Twitter Serves Three Primary Functions: Organizational Enhancement, Effective Sharing of Information, and Easier to build a conference community.
Microblogging tools like Twitter provide a flexible, inclusive platform for knowledge sharing & discourse
Twitter should be seen as a new form of communication where "ideas, simple notifications, news, pictures (via TwitPic), links and other information are shared in real time."
Information Seeker: Observes the Twitter stream but doesn't contribute to the conversation, no active participation. (Note: In educational psychology this concept of "lurking" is widely referred to as Legitimate Peripheral Participation.)
Information Source: Comprised of those people who contribute knowledge to the Twitter stream.
Primary goal of micro-blogging is "enhance one's cyberspace presence."
Twitter as "Mobile 2.0." The mobile nature of Twitter and third party apps are a key factor in why Twitter is a valuable tool for knowledge exchange.
Hashtags allow users to create a "theme" thereby making it easier to follow the conference and "generate a resource based on that theme."
Survey Results: 67% reported to have tweeted during the conference, 52% had conversations based on presentations via DM (direct messages).
Survey Participant Feedback: "In the Twitter back channel we discussed things more deeply than the guy on the stage", "You get to know unexpected things and people", "Twitter gives people a greater sense of community" and "encourages participation."
According to a new report on Wireless Internet Use released by Pew Research Center’s Internet & American Life Project, a whopping 56% of Americans report having used some type of mobile device (laptop, cell phones, e-book reader, game console) as a means to gain access to the mobile web.
While this report wasn't focused on youth use of the mobile web and wireless devices, there
are some data points that will be of interest to youth media and
The 11% of online users who have Twitter accounts or monitor Twitter
updates are twice as likely as the average to say that sharing or
posting content is very important to why they value mobile access.
61% of those between the ages of 18 and 29 have laptops and 55% have used it to connect to the internet on a wireless network.
When asked to cite why the value the wireless web, younger users
(18-29), more so than all the other age demographics, cited the ability
to stay in touch and connect with their friends as a very important
factor in what the mobile web offers.
39% of all Americans have used a laptop
computer to go online wirelessly, making this the primary access point of wireless access.
32% of all Americans
have gotten online with a mobile device – meaning they have used a cell
phone or other hand held device to check email, access the internet for
information, or send instant messages.
51% of all Americans who connect to a wireless web connection have used either a mobile phone or laptop computer.
African Americans are now the most active users of the mobile Internet,
with 48 percent having used the Internet on a mobile device, and 29
percent claiming to go online with a hand held every day.
English-speaking Hispanics are the heaviest users of wireless onramps to the internet.
For the majority of white Americans (88%), online access is likely to occur on a broadband connection at home with a laptop or desktop computer.
What Devices Are People Using to Connect to the Mobile Web
45% of adults have iPods or MP3 players, but only 5% of adults have used such a device to go online.
41% of adults have game consoles and 9% of adults have used it to go online.
14% of adults say they have a personal digital assistant and 7% of adults have used a PDA to go online.
of adults say they own an e-book reader – a Kindle or a Sony reader –
and just 1% of all adults have used it to access the internet.
essential difference between emotion and reason is that emotion leads
to action while reason leads to conclusions." - Donald Calne
Last week, for those of us who work in the youth digital media space, a big chunk of everyone's attention was focused on the 'Youth Media Consumption' memo written by an intern at Morgan Stanley.
While many folks were debating its merits and findings, a much less publicized event took place that asked teens not "how" they use the web, but instead focused on the emotion behind "why" they use the web.
The Web Makes Me Feel (TWMMF) is a project headed up by MediaSnackers,
a leading UK youth media consultancy, that explored the emotional
responses to the social web among 13-19 year olds living in the UK.
Why focus on emotion?
Emotion is a very persuasive hook that, sometimes even more than logic and reason, influences the choices we make, what we buy, or where we go on the web.
Emotion can also drive user adoption and/or motivate people to use (or not) certain types of technology (think iPhone or Kindle) or social networking sites (think Twitter and Facebook!) and in an e-learning environment, emotional resonance is the glue that holds students' attention and fosters student retention.
As part of the TWMMF project, the MediaSnackers team distributed 500 postcards to 13-19 year olds and asked them to describe in one word how the web makes them feel. Respondent's were then given one additional line to explain the reasoning behind their choice. In all, MediaSnackers collected over 143 different emotions.
The TWMMF website contains an aggregation of all the emotions collected (over 431 cards) and, here's the really slick part, allows users to explore all the responses and dig deeper by drilling down to look at the results for each word by age and/or gender.
Some of the key findings:
Top 10 Emotions: Happy, Connected, Good, Excited, Free, Entertained, Bored, Interested, Socialble and Independent.
Gender: Compared to males, the web makes females feel just as positive, negative and neutral as men.
Age: The web makes youth feel more positive about the web at 13 years old than they do at 19 years old.
Positive/Negative: Overall, the web makes youth feel more positive than negative, with over 56% of feelings expressed classified as positive.
Blurred Lines: Our emotions, combined with the social web, are having an impact on our 'real' lives. The line is quickly being blurred.
The TWMMF project and website were rolled out on July 15th at an event held at NESTA and attended by both participants, researchers and other members of the social media community.
At the launch event, the MediaSnackers team asked several of the attendee's 'How Does the Web Make You Feel and Why?' The responses from the video interviews mostly seemed to dovetail with the results of the postcards.
One response, in particular, caught my attention.
When asked the question, this gentleman responded that the web makes him feel guilty. At first I thought this was an odd response. He went on to explain that the web made him feel guilty because at times he felt an internal conflict between his offline and online life.
Ahhh, there it is--the perfect summation of what this project is all about! He felt conflicted because he had made the same emotional connections in his online relationships as he had in his offline life.
Beyond metrics, demographic research, user-experience design, usability studies and other measurable (rational) aspects--in many cases what actually drives our use of the web is emotional resonance.
Many times parents, educators, media and government types draw
conclusions about Millennials, social networking and their 'always-on'
lifestyles using a methodology based on rational facts and data
crunching, failing to give the social
and emotional dynamics of teens and technology any consideration.
This project also confirms what the Millennials having been trying to say about the social web all along: it's not about technology, it's about relationships.
McTween: Tweens are overlooked in the world of fast food. Too hungry for a kids
meal and parents are not ready to pay the high price for an adult
meal. Thank goodness tweens love the dollar menu and think that it's
Mosque Jams Cell Phones: A device which blocks mobile phone signals has answered the prayers of some Kenyan Muslims. As the world and the web get progressively mobile, there will continue to be a generational tug of war between people, the mobile web and machines. [BBC][GigaOM] [MobileBehavior]
Google Looks to Campus for Cloud Converts: "Google's got a not-so-secret weapon in its bid to convert the world to
applications such as Gmail, Google Docs, Google Talk, Google Sites and,
soon, Google's Chrome operating system: the 17 million college students
on more than 4,000 campuses across the country."
I wonder if, in light of Twittergate, Gen Y's will reconsider using cloud based services? Speaking of which, Dell and Stoneware have teamed up to provide a 'private cloud' solution for the education market. [AdAge][Royal Treatment] [TechCrunch]
MySpace: A Place For Phones: One question the effort to refocus on
entertainment raises is how the shift affects the site's mobile
strategy. Earlier this year, MySpace CEO Chris De Wolfe expressed big
ambitions for the company's mobile business. [MediaPost]
Search Engines for Music Lovers:If you have trouble finding music on the Web, you'll be happy to know
there are search engines designed specifically for finding your
favorite tunes. They can help you stream everything from Top 40 hits to
Music Marketing Lessons From Groove Armada And Neko Case: In
an interesting study in contrasts, this past week we’ve come across two
artists who are taking slightly different approaches to arrive at the
same goal: to get you to listen to their latest album and share it with
your friends. [Ypulse]
Gen C live for the weekend, it's when their social lives are amplified. The mobile phone is their 'social oxygen', especially on the weekend. A look into the importance of the weekend for Aussie youth as well as the role the mobile plays. via Dan Pankraz
Declaration of Independence from Social Media (For One Day): "When in the course of human events it becomes necessary for people to
dissolve the digital bands which have connected them with all of their
friends they haven’t seen since preschool, and to assume a life away
from the computer for one day, a respect for other Internet users
requires that the person should declare the causes which cause them to
separate from social media for that day." (Very clever and worth reading!) [Examiner]
Bing Now Bigger Than Digg, Twitter & CNN: According to Compete.com,
Bing was able to amass 49.57 million unique visitors in its first month
as Microsoft’s official search engine. Bing’s traffic trumps that of Digg38.96 million) Twitter (23 million), and CNN (28.54 million). We want to note that this focuses on U.S. visitors, since Compete does not track international visits. [Mashable]
Tweet of the Week: "If Google bought
Twitter, it wouldn't get a new feature for 3 years. If Apple bought it,
tweets would be .99 but you'd get a 10 character preview."[@DanielFlorien]
Raising a Healthy Gamer: Parenting is always a tough job, and video games are a tricky subject
in today's families. Ars offers a
no-BS guide to dealing with gaming and your children, and their advice is
simple: you know your children better than anyone else.
Also be sure to check out video game parenting tips from the folks over at Microsoft & XBox 360 along with safety tips from Yahoo!, Disney and AOL. Just keep in mind that your kid is probably smart enough to hack your parental controls. [ARS Technica] [Yahoo! Safely] [AOL Parental Controls]
One Last Thing: Check out this mashup of the Michael Jackson classic 'Billie Jean' by Soulwax (great, great stuff!), Julia Fallon offers advice for educators Lost in Web 2.0 Cyberspace (pdf), a must-read article with fantastic ideas for teaching kids about media literacy & body image (thanks @tandrusiak!), as grandpa & grandma join Facebook--teens begin to bail, according to new research from BabyCenter 39% of moms report that they make 'net time' their quiet time, Crain's New York Business wonders if Bruno can save MySpace, and finally...don't tell Al Gore, but the environment is not the number one social cause among college students (pdf). [YouTube][Princial Leadership] [MyHighPlains.com] [Read Write Web] [Crain's New York Business] [SurveyU]
"Manba is where teens wear dark make-up, white eyeshadow and multicoloured wigs.
There is a growing manba scene in London who meet in Chinatown and take
part in a type of line dancing (known as 'Para Para')."
"young people in the UK have been learning about the intricacies of
'manba' by making friends on the other side of the world using social
networking sites and learning how to re-create the style through videos
Thankfully, to the best of my knowledge, the 'bagelheads' and the 'manba' folks don't hang out together. Now that would be one heck of a rumble....
Ari's just your typical 11 year old boy who can hack around the AOL
parental controls, figure a work around that allows him to download
games onto his iTouch for free and, oh yeah--meet up with other teen geeks online and
jailbreak an iPhone.
No Apple isn't happy. And yes, Ari's parents have talked to him about ethics. And oh, they also made sure that Ari got an attorney.