Research from Park Associates found that over one-fourth of broadband users ages 18-24 are interested in
having social media features integrated on their TV.
The report, Social Media & User-Generated Content, found that multiplayer gaming, in-program chat, and “most watched” lists were among the most desired social extensions sought out by Gen Y respondents.
This should come as welcome news to companies like Yahoo!, Microsoft, Intel, Amazon and Netflix--all of who are actively seeking ways to push the web--and presumably our social networks--into our living rooms and television sets.
This research also dovetails with other research finding that Gen Y doesn't watch TV and when they do, they prefer to watch programming or access content on their own terms and time line. And given their
Other highlights from the Parks Report:
- Younger consumers appetite for social experiences don’t end on the computer screen, but are enhanced via their access on TVs and mobile phones;
- This expansion of social media has implications for service providers, advertisers, and CE manufacturers as well as the networking sites;
- 23% of U.S. broadband households want to view content from sites like YouTube and Flickr on their TVs.
- Forecasts 95 million social networking users by 2013.
What's next? Facebook or Twitter on your TV? Never say never, eh?