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Youth Vote 2008: How Obama Hooked Gen Y


Since the election, there has been lots of attention focused on how the Obama campaign was able to leverage many types of new and social media to engage Gen Y to get out and vote.

At the 2008 Ypulse Youth Marketing Mashup East, held at Boston College just days after the election, several of the panelists talked about Obama's use of social media. Some of the most interesting and detailed election research at the conference was presented by Dan Coates, co-founder of SurveyU.

Dan's presentation, What Every Brand Could Learn from The Obama Campaign's Marketing to College Students, outlined some of the key demographic and media consumption trends among college students that the Obama campaign leveraged to get youth more involved in the political process. Dan also explained how marketers can use these same strategies to engage with this increasingly influential generation.

In this video, taken at a Harvard Kennedy School Institute of Politics panel, YES We Can producer Wes Hill and The Nation's Ari Melber discuss Youth, Politics, and Civic Engagement in the 2008 election year.

Also worth noting, and somewhat lost in the post-election euphoria, is the election of Aaron Schock (R-Illinois) to the U.S. House of Representatives. Congressman-elect Schock is the first member of Congress born in the 1980s and he will be the first millennial to serve in Congress.


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