The Piper-Jaffray survey on teen buying habits has some interesting tidbit on Microsoft's Zune music player. According to the Piper-Jaffray survey, Apple's share of the mp3 market among high school students increased to 84%, up from 80% a year ago.
Here are some other findings:
- 79% of teens who said they planned to buy a music player in the next 12 months said they expected to buy an iPod, up from 78 percent a year ago;
- Zune's share of the teen market is up as well -- to 3 percent, from 2 percent a year ago;
- 15% of teens surveyed who said they planned on buying a music player over the next year said they expected to buy a Zune. This is a 13% increase over last year.
- 85% of teens report downloading music to a PMP (portable media player)
So does the boost in the Zune's popularity mean that Apple and the iPod should start worrying? Uh, not anytime soon. Piper-Jaffray also reported:
"Apple's share is holding strong around 80%. Apple's dominance in the (portable music player) market remains largely unchecked, and it is clear to us that Apple has captured the "cool factor" among high school students across America."
So what to make of a teen with a Zune? Perhaps it's an anti-sheep thing? Or maybe, just maybe the Zune teens are the early adopters and the rest of us will soon (to Microsoft's delight) be following suit too.
Naw. I didn't think so.
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