Twitter as Brand Management

Almost from the get-go Twitter has been popular with the "early adopter" crowd. And for awhile there the big question was whether or not Twitter could make the jump into the mainstream culture.

Twitter has had some growing pains (see "Fail Whale"), but as of late seems to be much more stable and on track to providing people with a powerful communication tool.

Corporations are also beginning to take notice and are using Twitter as a way to open a two-way dialogue with their customers. Fluent Simplicity has started compiling a Twitter Brand Index to track the ways in which companies are using Twitter to engage with their customers.

Is Twitter a fad? Time will tell. In the meantime savvy companies are beginning to take notice of the power (and in some cases, the double edged sword) of Twitter and other forms of social media.

Related Resources

• Why Twitter Matters
• Hi-Tech Criminals Target Twitter (hat tip)
• Reputation Risks: Twitter & Beyond
• Tweeting About Twitter

Comments

[p2wy]

I'm thinking it's a fad, but I'm going to enjoy it while it lasts