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YPulse: Five Things Marketers Can Learn From NECC 2008

YPulse is a leading source of daily news, commentary about Gen Y for media and marketing professionals. The site is edited by Anastasia Goodstein, the author of Totally Wired: What Teens and Tweens Are Really Doing Online.

This week I had the pleasure of writing a guest post for YPulse titled "Five Things Marketers Can Learn From NECC 2008." Here's an excerpt:

"One of my former colleagues at Yahoo! used to have a mantra: "We can do good and do well." Gen Y students are totally wired and the "Flat World" isn't an abstract view of the future, it's their reality. Increasingly teachers are looking for ways to interject global, local and other types of social awareness programs and curriculum into their classroom.

Educational programs that provide avenues for teachers and students to connect with other classrooms to "do good" can also provide you with an opportunity to build brand awareness with youth and allow you to "do well" at the same time. Tiger, Oprah, MTV, Target and Microsoft are already doing it, why aren't you?"

You can catch the whole post by clicking here. Thanks to Anastasia and the YPulse team for the opportunity.

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