In a sign that the earth may have shifted on its axis, the traditionally stodgy Academy of Motion Picture Arts and Sciences has decided to reach out to Gen Y viewers by adding a little Web 2.0 glam to the newly revamped 2007 Oscar.com web site.
The new site features interviews with all 177 nominees, online games, an interactive Oscar fashion section, and vlog from Oscar host Ellen DeGeneres. On Oscar night, they also plan to have a live webcam backstage along with video interviews from the winners.
There's also Oscar Insider blog, The Gold Rush, where movie fans can get the latest scoop on the telecast and in a bold embrace of community--you can leave comments!
Overall the Oscar 2.0 site, which is somewhat awkward to navigate and has some really obnoxious ad placement, is a great step into community driven participatory media. The Academy gets extra credit for *not* having rounded corners and a pastel color palette on their revamped site!
Now the only thing to do is kick back and enjoy Hollywood's biggest night.
Let's keep our fingers crossed that nobody will say anything in their acceptance speech that lands them in "rehab." But if they do, hopefully Oscar.com will be there to catch it!
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