Derek E. Baird :: Barking Robot

20 April 2014

What Kids Are Doing on iPads and Touchscreen Devices [VIDEO]

In our 24/7 world, the boundaries of school and home no longer exist. Touchscreen devices play a large part in blurring the lines, especially for young families and children.

Since the introduction of the iPad, The Michael Cohen Group LLC has been researching how these devices are impacting children's play and learning.

Dr. Cohen will be presenting in-depth qualitative and quantitative findings.

Don't miss an exploratory discussion about the future of play and toys, how child's play is evolving, and how the dimensions of play and learning are afforded or limited by interaction with touchscreen devices.

Thanks to 360KID for the video!

Posted by Derek E. Baird on 20 April 2014 | Permalink | 0 Comments

19 April 2014

Gaming to Re-engage Boys in Learning [VIDEO]

In her talk, Ali Carr-Chellman pinpoints three reasons boys are tuning out of school in droves, and lays out her bold plan to re-engage them: bringing their culture into the classroom, with new rules that let boys be boys, and video games that teach as well as entertain.

Posted by Derek E. Baird on 19 April 2014 | Permalink | 0 Comments

15 April 2014

Project Tomorrow: The New Digital Learning Playbook

Looking for K-12 tech data in schools and at home? Here's the latest Project Tomorrow report, loaded with helpful stats.

Speak Up: Project Tomorrow Report by Derek E. Baird

Posted by Derek E. Baird on 15 April 2014 | Permalink | 0 Comments

28 March 2014

SnapBrand: How To Leverage SnapChat to Market to Millennials [INFOGRAPHIC]

Once the private domain of teens, SnapChat has moved into the mainstream with several large companies using SnapChat to appeal to younger demographic.

Some of the companies currently utilizing SnapChat as a marketing platform, include: Acura, DoSomething.org, Juicy Couture, Taco Bell and even Lena Dunhum's hit show Girls has joined Snapchat.

It's not clear at this point what the conversation rate is or if teens will resent that corporate America has co-opted their parent free zone with ads (like all the "old people" that took over Facebook!), but it will be interesting to see how this develops.

Via Marketo Blog

Posted by Derek E. Baird on 28 March 2014 | Permalink | 0 Comments

19 March 2014

Content Marketing for Teen Audiences: Pinterest vs. Tumblr [INFOGRAPHIC]

"Want to know, which visual-centric social media is best for your content - Pinterest (an online scrapbooking site) or Tumblr (a micro-blogging platform)?

Well, this all depends on the type of content you will continually be sharing, your target audience and your established following on each network. No surprise here that teens love Tumblr.

Here are a few question to ask yourself and answers to help you decide which network will work best for your visual-content."

View Large on EveryPost

Posted by Derek E. Baird on 19 March 2014 | Permalink | 0 Comments

14 March 2014

Trend Watch: TeenFacefeed

Part SnapChat. Part Chatroulette. Part Secret. A dash of Instagram. Teens are going gaga for Facefeed.

"This isn't OkCupid or Tinder. This is trying to replicate how you would meet someone at a party.

You see faces of people (no name, no background info), and you can say 'hi' with a smile to anyone you feel looks interesting."

There's no profile to set up. Facefeed doesn't link with any of your social accounts. You just log in, take a selfie, and put it out there in the world.

If someone thinks your selfie looks nice, that person can write you a message. If you want to reply, you can. If you don't, you can block that person forever.

And if you become friends with that person, you can add them to a friends list, so you can write to each other as often as you'd like."

11 March 2014

Kevin Bacon Explains The '80s To Millennials [VIDEO]

Kevin Bacon would like a word with you about '80s awareness.

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Posted by Derek E. Baird on 11 March 2014 | Permalink | 0 Comments

10 March 2014

Noah: A 17-Minute Film Set Completely on Teen's Laptop [VIDEO]

Noah, a short film that debuted at the Toronto International FIlm Festival, illustrates the flitting attention span and lack of true connection in digital culture more clearly than anything else in recent memory. (Warning: NSFW)

"These words are probably unfurling inside one of many open tabs on your computer screen. Perhaps one tab is for work, one is for chatting, and another is for Twitter. You probably even have some others open for no particular reason.

This is the way we receive information and the way we communicate now: constantly, simultaneously, compulsively, endlessly, and more and more often, solitarily. This strange new mode of living--and its indelible effect on our humanity--is perfectly captured in a new short film that debuted this week at the Toronto International Film Festival.

The 17-minute, mildly NSFW Noah is unlike anything you've seen before in a movie--only because it is exactly like what many of us see on our computers all the time. Created by Canadian film students Walter Woodman and Patrick Cederberg, the film begins when our high school senior protagonist types in the password that opens up his laptop, and the narrative takes place entirely on his computer screen.

It doesn't matter how far removed in age you are from the characters, if you are digitally savvy enough to be reading this, Noah will hit uncomfortably close to home."

Read the entire article over on FastCompany

Posted by Derek E. Baird on 10 March 2014 | Permalink | 0 Comments

04 March 2014

Ellen DeGeneres' Epic Oscar Selfie [STATS]

Earlier today, Twitter released some stats showing just how much of a global social media reach the Academy Awards really had this year.

According to the Twitter Media team, in a 12-hour period starting around the start of red carpet coverage:

There were 19.1 million tweets sent about the Oscars that were viewed a total of 3.3 billion times all over the world.
Individually, 37 million people looked at all these tweets.
Those Tweets were sent by more than 5 million people.

Of course, the celebrity selfie was the absolute biggest moment of the night, and it has now been retweeted over three million times.

Here are the stats Twitter collected for the selfie that broke the internet:

Seen by an audience across Twitter.com and Twitterâs mobile and desktop apps by 8.1 million people â a total of 26 million times.

It was also embedded on 13,711 web pages. Those embedded Tweets were seen 6.8 million times by 5 a.m. ET on Monday.

Together, the two make for a combined impressions figure of 32.8 million for Ellenâs Tweet.

Photo Credit: Ellen DeGeneres

Posted by Derek E. Baird on 04 March 2014 | Permalink | 0 Comments

02 March 2014

12 Things Buzzfeed Wants You to Know About Viral Content

Ben Smith became editor in chief of BuzzFeed in 2011 when the website known for its listicles and cat photos got into the business of breaking news.

Smith, an early hire at Politico, immediately built a reporting staff. BuzzFeed's mix of news and frivolity attracts more than 130 million visitors a month.

âYou canât trick people into sharing things. They have to really like it and be proud to share it.â

During a talk at the Nieman Foundation, Smith discussed social media as a news distribution channel, the importance of editors, the evolution of beats, the new hegemony of the article as a unit of media, and the value of brevity and high-energy reporters.

Posted by Derek E. Baird on 02 March 2014 | Permalink | 0 Comments

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