Derek E. Baird

Infographic: Gen Z and the Future of TV

Gen Z is the first generation that has had access to on-demand television content for a majority of their lives. Yet, questions still remain around how these digital natives actually consume content, as well as what their attitudes are towards video advertising in comparison to Generation X and Millennials. That is until now.

In a quest to better understand Generation Z, Hulu partnered with Tremor Video to survey over a thousand respondents ages 14-50 on their TV and SVOD consumption habits and digital video advertising preferences. 

And, with the help of the Center of Generational Kinetics, the results provide a window into the variance in behaviors and preferences across three generations – Gen X, Millennials, and Gen Z.

From binge-watching, to using TV as a social capital, the future of TV is intertwined across a range of Gen Z preferences and behaviors.

Here's some of the key findings from the Hulu Insights team:

• 70% of Gen Z respondents equate “watching TV” with watching via an online source.
• Gen Z is less likely to actively avoid watching advertising and over 50% said they don’t mind or actually enjoy watching TV ads.
• 60% of Gen Z respondents prefer to “binge” a show, watching multiple episodes at a time – compared to only 40% of Gen X.
• Gen Z is driven by a need to be “in the know” about TV in order to be part of the social conversation. 20% have posted about a show… without actually watching it!

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Photo Credit:  Victoria Heath on Unsplash

Trend Watch: Kids, Technology and Privacy

Many parents are under the impression that it's just Google or social networking companies that are tracking and collecting data on their kids.

However, it's not just social and gaming apps who are collecting data on your kids.  There are many unseen players in the kids' media ecosystem--ranging from edtech companies to connected toys and digital assistants (hello, Alexa) and educational marketing companies, who are harvesting data on children and teens.

And while the new GDPR-K regulations are a step in the right direction, in the U.S. it's time for our COPPA laws to be extended to protect the privacy of all minors.   

In recent years we've seen many high-profile data breaches, some involving children’s personal data, resulting from insufficient protections built into the emerging generation of smart devices and toys. 

Dr. Sonia Livingstone, a professor at London School of Economics, has authored a new study, "Children: A Special Case for Privacy" for the International Institute of Communications, that takes a deep dive into kids privacy. 

"Children’s voices are particularly absent, being rarely consulted or included in national or international deliberations."

As this study points out, it's likely that the technology industry will get better at protecting the data of all its users, but their needs to be a conversation about the bigger issue of the "datafication" of our lives---especially when it comes to kids and teens---how or if their personal data should be used for commercial benefit.

 

LinkedIn For Good: Youth Development and Social Impact Programs

A recent study conducted by the U.S. Health and Human Services shows that youth aging out of foster care have very low levels of employment and earnings. As a result, many of these foster program youth will end up being homeless. It is estimated that there are currently 1 million homeless and displaced youth in America. Research conducted by the Boston University of Public Health found that a majority of homeless youth still have access to social media and technology.

One vital step we can take towards reducing the impact of aging out of foster care is to help them develop job skills, career resources and, most importantly, the mentoring required to assist them to find employment before they age out of the system. Doing so will greatly improve their both their employment and economic opportunity outcomes.

Ideally, this would be accomplished through 1:1 mentoring, but there are also lots of fantastic youth development resources available online, including on LinkedIn. While primarily designed for the wider youth demographic, these resources are especially relevant for youth currently in the foster care system.

LinkedIn for Students from LinkedIn for Good

LinkedIn has put together an impressive set of resources for youth--both in and out of the foster system--who are preparing to enter the workforce. Created as part of the LinkedIn for Good initiative, this set of social impact resources offers everything from tips on how to create a professional profile, to job seeker tips, best practices on how to network, finding a mentor, along with a huge catalog of online courses to learn new skills.

In 2017, LinkedIn for Good programs reached 1 million underserved youth, veterans, refugees, employees and nonprofits as part of their mission to unlock greater opportunity for all.

Instagram Celebrates Gen Z Change Makers at #KindnessProm

In addition to the anti-bullying comment filter announced yesterday, Instagram co-founders Kevin Systrom and Mike Krieger announced that they are hosting the first ever #KindnessProm to celebrate young leaders who are inspiring their peers by helping kindness, acceptance and support grow on Instagram and in the world.

The prom is for students and “teen influencers” from around the country. It will be a “totally immersive, Instagrammable experience that focuses on positivity, kindness, giving back and community,” according to the Palm Beach Post.  Instead of choosing a prom king and queen, each guest will get a kindness award. Radio Disney Host and DJ Miss Lela Brown will play the music.

One of the teens invited to attend the Instagram Kindness Prom is Kayla Abramowitz, founder of Kayla Cares 4 Kids, a non-profit which supplies DVDs, video games, books, and craft supplies to children’s hospitals.

The Kindness Prom isn’t the first wellbeing initiative from Instagram to focus on teens, bullying, and social media. Last year Instagram launched the Instagram Together campaign which showcased their continued commitment to developing tools that address bullying, mental health, and other topics impacting tweens, teens and young adults.

 

• Related: Instagram pays it forward by throwing a "Kindness Prom" for teen influencers | ABC NEWS

Blocking Bad: Protecting Teens on Instagram

Yesterday, during the annual Facebook F8 Developer Conference, Instagram announced that they had launched new anti-bullying & comment filtering AI technology that will automatically filter out comments that “harass or upset people in our community.

As the number one social network for Gen Z teens, Instagram has been increasingly proactive in developing both technology and wellbeing programs that improve the lives of the teens. In addition, the new comment filter is focusing on protecting teen celebrities and influencers who are often the recipients of brutal attacks in the comment section on their social feeds.

We first got a sneak peek at this new filtering technology last summer when Instagram co-founder and CEO Kevin Systrom sat down with CBS News to talk about how the social network is betting that limiting hate speech will encourage more expression on the platform.

"Is it free speech just to be mean to someone?" - Kevin Systrom, CEO Instagram

According to Instagram, "This new filter hides comments containing attacks on a person's appearance or character, as well as threats to a person's well-being or health. The bullying filter is on for our global community and can be disabled in the Comment Controls center in the app.”

As teens  increasingly turning to social media platforms, like Instagram, to talk about their mental health and find resources to help them through their personal struggles, it's more important than ever that social media companies realize that they play an increasingly vital role and responsibility in promoting kindness and supporting the mental health of teens in their online communities. 

 

Related: Instagram #KindnessProm

How Does The Time Children Spend on Digital & Social Media Impact Their Well-Being?

Based on an evidence-focused literature review, the first part of this paper examines existing knowledge on how the time children spend using digital technology impacts their well-being across three dimensions; mental/psychological, social and physical. The evidence reviewed here is largely inconclusive with respect to impact on children’s physical activity but indicates that digital technology seems to be beneficial for children’s social relationships.

In terms of impact on children’s mental well-being, the most robust studies suggest that the relationship is U-shaped, where no use and excessive use can have a small negative impact on mental well-being, while moderate use can have a small positive impact.

"Claims that the brain might be hijacked or re-wired by digital technology are not supported by neuroscience evidence and should be treated with skepticism."

In the second part of the paper, the hypothetical idea of addiction to technology is introduced and scrutinized. This is followed by an overview of the hypothetical idea that digital technology might re-wire or hijack children’s brains; an assumption that is challenged by recent neuroscience evidence. In conclusion, considerable methodological limitations exist across the spectrum of research on the impact of digital technology on child well-being, including the majority of the studies on time use reviewed here, and those studies concerned with clinical or brain impacts. This prompts reconsideration of how research in this area is conducted. Finally, recommendations for strengthening research practices are offered.

How does the time children spend using digital technology impact their mental well-being, social relationsh... by Derek E. Baird on Scribd

Infographic: What Parents & Teachers Need to Know About Virtual Reality

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It's Time to #EraseHate: For Blaze Berenstein. For Matthew Shepard. For Everyone

I was deeply touched by the death of Blaze Bernstein. Because it happened in my community, it seems so personal. It's shocking and still, honestly, very raw.

Nineteen years ago I stood in a park in remembrance of Matthew Shepard. Today I did it in memory of Blaze Bernstein. And while I hope I never have to do it again, if necessary, I will. I'll gather with strangers, hold a candle, place a stone to remember a life lost.

In many ways, it's felt like deja vu. So many years ago, it was Matthew. Now it's Blaze. How many more LGBTQ youth have to be murdered before it stops? I don't have the answer to that question. But in both cases, the mothers of these young men gave us a path forward: Do good. Be kind. Love each other. 

“As this began to unfold, we realized that we had an opportunity to set an example for people everywhere. To show them how even in the face of tragedy and loss, there is something better to concentrate on rather than bitterness, revenge, self-pity, and regret. We wanted people to embrace love, tolerance, and kindness, to do good. Our goal was to repair our broken world one child at a time, one kind act at a time, one day at the time.” — Jeanne Pepper-Bernstein, The Forward 

So, until the world isn't broken, go spread good and #DoGoodForBlaze!

Trend Watch: How Gen Z Use GIFs to Convey Emotion and Celebrate Shared Cultural Moments

In the last few years, there’s been an explosion in the use of GIFS – those little-looped videos that seem to be everywhere. The GIF is often misunderstood as a component of modern communication. 

Gen Z navigates their anxieties by relying on visual-centric social media platforms, like GIFs, emoji, and memes, wherein they can both create and share visual content to express their emotions. 

On social platforms, they embrace memes, visual narratives, GIFs and emoji to create fan art and provide their visual interpretations of shared cultural experiences and project their own emotions into their social media feeds. The visual narrative content posted on these platforms can largely be employed, remixed, and re-appropriated across one another and be reused for multiple purposes across multiple moments in time.

This creates a form of unity in social narratives, situating visual materials as both conversational and archival, across the platforms while also positing disunity and the breakdown of platform exclusive vernaculars.

This episode of the Australian podcast, Future Tense, host Antony Funnell talks to digital researchers and linguists about the ways that people are using GIFs, emoji, selfies and other visual communication tools as narratives to express their ideas, emotions or as visual expressions and celebrations of shared cultural moments.

 

 

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Educator Perspectives: Virtual Reality (VR) in the Classroom

 Technologies like virtual reality (VR) and augmented reality (AR), especially for Gen Z students’, provides avenues that allow them to engage in a social, collaborative, and active learning environment.

VR, especially when combined with storytelling, enable the student to participate in the story, develop empathy to experiences outside their current realm of understanding and fully immersed in their learning.

While there’s much hype around the use of VR in education, how are teachers using this emerging technology in the classroom? What do students think? Those are just some of the questions asked by research conducted by Foundry 10, a Seattle-based non-profit. 

Foundry 10: Students & VR Pilot Program

In 2015, 2015, Foundry 10 launched a pilot project to study the impact and student sentiment towards the use of virtual reality in their classroom and curriculum. Foundry 10 reached out to educators who expressed an interest in utilizing VR in their classes and provided them with headsets.

I've written a summary of the findings, for VR Pop over on Medium. You can read the entire Foundry 10 report on their website.

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Trend Watch: Augmented Reality Apps for Education

Last summer, millions of kids discovered the power of Augmented Reality (AR) while using apps like PokemonGo, Snapchat and Instagram.

In light of these socio-cultural changes, educators need to “keep abreast of change” and embrace curriculum design which integrates the authentic ways that students use AR in their “out of school” experiences as a tool that connects them with peers and content as a means to achieve, both short and long term, learning goals.

Like other technologies, AR has the potential to be a powerful tool that support the personalized learning goals of students by bringing scannable content to life in an engaging and cost effective manner.

For a generation that’s been raised on interactive technologies, bringing AR into the classroom and curriculum can also help encourage active engagement and contribute to student retention.

Read the entire post on VR Pop on Medium.