Derek E. Baird

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“Anyone who tries to make a distinction between education and entertainment doesn’t know the first thing about either.” —Marshall McLuhan

Derek E. Baird, M.A. is a youth strategist specializing in the development, planning, implementation and execution of multi-platform (web, TV & mobile) digital/social media, online community & content experiences focused on the educational media (edutainment), entertainment and digital kid/youth media markets. As a consultant, he advises clients in both the U.S. and international markets.

Recent clients include: Yahoo!, Pearson Media, Yackpack.com, Simon Wiesenthal Center (Digital), Wordperfect, Kia University (Digital), CBS, Nestlé, Salt Lake Olympic Committee (SLOC), Stone Yamashita Partners, PBwiki.com, MacVision TV, and Yahoo! Southeast Asia.

At Yahoo! Derek was part of a small internal start-up team that designed and launched a social networking community and user generated educational content (UGC) project for teachers, parents and kids. He also led social media and UGC workshops for Yahoo! at various locations around the United States.

He has also presented at several national educational media & technology events including the National Science Digital Library (NSDL) Conference, the Anti-Defamation League (ADL) Conference on Cyberbullying and American Federation of Teachers (AFT) Technology Conference.

Derek has published articles on education technology, digital web strategy, social media, mobile technology trends, social entertainment, edutainment and online communities in both peer reviewed & online journals including: Campus-Wide Information Systems, TechLearning, The Journal of Education Technology Systems and YPulse.

He also is a contributor to Didactics World, a publication focused on web-based & mobile technology trends in the Middle East and India. His blog, Barking Robot, has been syndicated in several leading publications including Business Week and Chicago Sun-Times.

mobileYouth, a leading international consultancy focused on mobile culture & trends, included Derek on its list of the Top 20 Youth Marketing Bloggers. He is also on the Advisory Board for the 2010 Ypulse Youth Marketing Mashup.

Derek received his M.A. in Education Technology from the Graduate School of Education and Psychology (GSEP) at Pepperdine University and holds Masters Certificates in both Project Management & Online Digital Strategies.

PUBLICATIONS: View a list of my publications and presentations.

RECOMMENDATIONS: See what clients have to say about Derek's work.

CONSULTING: Derek Baird is the founder of Barking Robot Media, a full-service digital media, edutainment, technology and culture consultancy.

Derek consults with organizations to design and launch multi-platform media (web, tv & mobile), print, social media training and product strategies.

CONTACT: If you or your organization is interested in learning more, please contact me at derek (at) debaird (dot) net

PLEASE NOTE: Everything written here is my personal opinion and not that of my employer(s) and/or clients.

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