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Digital innovator at the crossroads of educational technology, digital kids and entertainment!
Anyone who tries to make a distinction between education and entertainment doesn’t know the first thing about either.” —Marshall McLuhan
Derek E. Baird is a digital and social media expert who has worked with leading entertainment media, education and non-profits such as Yahoo!, Facebook, Disney Interactive Media, Pearson, Kia Motors, Salt Lake Olympic Committee (SLOC), Simon Wiesenthal Center, United Nations (GAID Program), Yahoo! Southeast Asia, Disney Yellow Shoes Creative Group, The CW and others on digital, social and creative strategy, educational technology, youth marketing, content strategy and entertainment media.
As a media technologist, Derek is focused on social product development, marketing, digital + social media strategy, online learning and consumer insight research focused on how teens, kids and their parents use digital + social media in their daily lives.
Derek advises and mentors start-ups on how to navigate COPPA privacy laws and market their teen/kid products in the digital media, education, non-profit and entertainment ecosystems.
Writing + Publications
Derek and his writing partner, Dr. Mercedes Fisher (Sr. Fullbright Scholar, Educational Technology) have co-authored numerous peer-reviewed journal articles and book chapters on new media, web strategy, social media, user-experience/design, educational technology, edutainment and online communities.
His writing has appeared in journals, magazines and books in the US, United Arab Emirates, United Kingdom, Singapore and Sweden.
Derek’s blog, Barking Robot, was named by Youth Research Partners, a leading international consultancy focused on media culture & trends as one of the Top 20 Youth Marketing Bloggers.
What Derek Has Done. (So Far.)
Speaking + Media
Derek has presented at several national educational media & technology events including the National Science Digital Library (NSDL) Conference, the Anti-Defamation League (ADL) Conference on Cyberbullying and American Federation of Teachers (AFT) Technology Conference.
He also a frequent guest speaker at colleges, talk radio shows and has been quoted in numerous print and digital publications.
Indie Documentary Films I've Funded
Charities I Support
Derek Baird is the founder of Barking Robot Media, a full-service digital media, edutainment, technology and culture consultancy.
Derek consults with organizations to design and launch multi-platform media (web, VOD, tv & mobile), print, social media training and product strategies.
PLEASE NOTE: Everything written here is my personal opinion and not that of my employer(s) and/or clients.